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Essay Instructions: Go to your local supermarket (Safeway, Albertson’s, etc.) and list all the different types of milk that are sold there. (Ignore the brand names.)

Products (whole, low fat, skim, soy, organic, lactose free milk)

Looking at those products, what type of market segmentation(s) do you think could be used effectively in segmenting this market. Be specific about how these methods would be applied. Show how each possible segmentation method would apply to the types of milk you have identified.
Segmentation methods( emographics,Geographics,Geodemographics,Psychographics,Benefits sought,Usage)


Should you choose to submit this for a grade, remember that your grade will be based on the memo's content, clarity, grammar, and depth of analysis. It should be typed with at least 1 inch margins, double-spaced, and have no less than 10 point font size.

Please use a writer other than the one than completed A2032117. I was not impressed with the paper that was sent back to me.

Essay Instructions: The abstract should be 3 to 4 pages in length. You should use at least two primary sources (other than the case the topic is centered on) and two secondary sources. Be sure to develop the overall theme of the paper and the background/history if relevant. Please include footnotes and a works cited page at the end of the paper.

Here is the topic:

Cockran v. Veneman and the National Dairy Promotion Board. Did government go too far with ‘Got Milk?’

Abstracts should be double spaced pages typed in Times New Roman size 12 typeface. Margins should be set at one inch (1”) top and bottom and one and one quarter inch (1.25”) left and right. Please note that the page number requirement does not include space allocated to footnotes.
For each abstract you will need to cite at least several primary sources and enough secondary sources for a full topical discussion. Though this may not seem like much compared to the number of sources you might cite for a full 20 page research paper, you should remember that in order to fully understand the topics you choose (and write about them in a cogent manner), you may have to do considerably more research than you list in the actual abstract.

When most people think of finding aids and indexes, they think of some of the different READER'S GUIDES. Though they may be useful to you in supplying some broad information on a particular topic, usually the Reader's Guide indexes general interest magazines like Time and Newsweek. Unfortunately, these popular or mass consumption magazines will not provide enough depth and information about a topic to be useful as a secondary source

If Tomar is available I would like him to work on this for me...thank you!

Essay Instructions: The following questions must be answered:
Explain what happens to price and quantity of milk when the following events occur:
a. More people start eating cereal for breakfast.
b. There is a mad cow disease epidemic.
c. The price of milk increases.
d. The government decides to implement a price ceiling on milk.

For each event, you must specify how it effects either demand, quantity demanded, supply, or quantity demanded. It is also important to demonstrate how the change will affect the market demand or supply curve. Also, be sure to state any assumption you are making regarding the relationship of the event and milk.

e.g. There is a sale on cookies.
Assume that cookies are a complement to milk. If cookies are cheaper, then the consumer will increase quantity demanded of cookies. If consumers buy more cookies, then there will be a need for more milk to go with the cookies so the demand for milk will increase. This event causes a shift of the demand curve to the right. The shift will cause price and quantity of milk to increase.

2. Read section 1 and 2 of Chapter 5 and answer the following questions: What are some of the determinants of the price elasticity of demand?
3. What type of elasticity (elastic, inelastic, zero, etc.) do you think milk has based on your answer above. Explain.
4. Based on your answer above, what happens to total revenue when the price of milk is increased. Why?

There are faxes for this order.

Essay Instructions: The Market for Milk: ECO 201 Mod 2 Case



Using the concepts from the background reading, please write a 4-5 page essay that addresses the following questions on the market for milk. (for this case, keep it simple, don't worry about whether the milk is organic, 2%, whole, skim etc.)



1. Explain what happens to price and quantity of milk when the following events occur:





a. A scientific study finds milk does a body good.





b. There is an outbreak of mad cow disease.





c. The price of milk decreases.





d. The government decides to implement a price ceiling on milk.





For each event, you must specify how it effects either demand, quantity demanded, supply, or quantity demanded. It is also important to demonstrate how the change will affect the market demand or supply curve. Also, be sure to state any assumption you are making regarding the relationship of the event and milk.





e.g. There is a sale on cookies.





Assume that cookies are a complement to milk. If cookies are cheaper, then the consumer will increase quantity demanded of cookies. If consumers buy more cookies, then there will be a need for more milk to go with the cookies so the demand for milk will increase. This event causes a shift of the demand curve to the right. The shift will cause price and quantity of milk to increase.



2. Read section 1 and 2 of Chapter 5. What are some of the determinants of the price elasticity of demand?

3. What type of elasticity (elastic, inelastic, zero, etc.) do you think milk has based on your answer above. Explain.

4. Based on your answer above, what happens to total revenue when the price of milk is increased. Why?

Recall from the powerpoint presentation:















Inelastic goods (goods in which consumers are less responsive to changes in price): e < 1



Elastic goods (goods in which consumers are more responsive to changes in price): e >1



In this course, we use the absolute value of elasticity. It is always a calculated value of -1 due to the law of demand.



Case Assignment Expectations:



Use concepts from the modular background readings as well as any good quality resources you can find from the cyberlibrary or other internet search engines. Pleas be sure to cite all sources within the text and provide a reference list at the end of the paper.



Length: 4-5 pages double spaced and typed.



The following items will be assessed in particular:



Your ability to understand an application of supply and demand.



Some in-text references to the modular background material (APA formatting not required).



The essay should address each element of the assignment. Remember to support your answers with solid references including the case readings.