Essay Instructions: Assignment Name: Unit 1 Discussion Board
Deliverable Length: 3-5 fully developed paragraphs
For your post, first locate a Web site that contains information useful to your major. Include a link to the site in your post. Next, write a brief analysis of the site and explain why it is useful to your major, or why it may not be. How might this site be a helpful resource for your peer’s future studies, or how might it be a detriment? A part of this analysis should outline and describe the information found on the site and how you would suggest it be used. For example:
•Does the site contain information on news and trends in the industry that will help provide insight into the nature of the business?
•Does the site contain information on research and basic facts that could be used to support academic writing for other courses?
•Does the site demonstrate techniques and tutorials that might help in developing new skills?
The emphasis of your post should be on how the site will be useful or may not be beneficial to you and others in your major.
MY MAJOR IS FASHION MERCHANDISING
As you write this Discussion Board Assignment, keep in mind the following statement written by the American Library Association:
…to be information literate, a person must be able to recognize when information is needed and have the ability to locate, evaluate, and use effectively the needed information…Ultimately, information literate people are those who have learned how to learn. They know how to learn because they know how knowledge is organized, how to find information, and how to use information in such a way that others can learn from them…They are people prepared for lifelong learning, because they can always find the information needed for any task or decision at hand (n.p.).
Peer responses should add to the analysis and critiques in the original posts. This can be accomplished by answering questions such as: Can you think of others ways the site may be used? Do you think the information provided is credible, and “why” or “why not”?
Association of College Research Libraries. “Presidential Committee on Information Literacy: Final Report.” American Library Association. Jan.10, 1989. Web. Nov. 18, 2009.
Adhere to MLA formatting and reference guidelines when writing your response. Additionally, your response should be free of grammatical errors, use complete sentences, and give specific details to support statements.
In order to facilitate a true academic discussion, students are required to make a minimum of three posts to be eligible for full credit in each Discussion Board assignment. Your first post will directly address the Unit topic and should be posted by the 3rd day of that Unit. The other two posts should be in response to your peers or professor and should be posted by the 5th and 7th day of the Unit.
Click here if you need to watch a tutorial on submitting discussion boards.
In your own words, please post a response to the Discussion Board and comment on at least two other postings. You will be graded on the quality of your postings.
Points Possible: 180
Date Due: Sunday, Jan 09, 2011
Excerpt From Essay:
Total Pages: 6 Words: 1770 References: 6 Citation Style: Harvard Document Type: Research Paper
Essay Instructions: Assessment and project brief
You work as a merchandiser at Debenhams (UK) and have been asked to prepare a business report for a graduate merchandising convention. The aim of your report is to make graduates aware of the role of the merchandiser at Debenhams and how this role may change when merchandising for branded, own brand and e commerce.
Your report must include:
- A brief history of Debenhams You must include information on the stores positioning in the global market, the target market and customer profile.
- Compare the market positioning of one branded product, one own brand product and one e commerce product within Debenhams. Discuss the drivers of the supply train.
- Discuss how external forces within the fashion supply chain affect brand, own brand and e commerce within Debenhams.
- Analyse the differences which occur when dealing with wholesalers, distributors, and producers
- Analyse how the merchandising mix is different for each type of product
- Discus the retail laws which affect each product type, asses why these are different and/or similar
- In your appendix you must include your Merchandising "Calculation Sheets"
Reading and resource list
Essential reading -
Cash P et al. 2005, Management of Retail Buying, Hoboken, New Jersey: Wiley& Sons
Tepper, B. 2008, Mathematics for Retail Buying, 6th edition,Washington, Fairchild Books
Varley, R 2005, Retail Product Management, 2nd Edition,London:Routledge
Further reading and resources-
Bubonia-Clarce, J, 2007, Developing and Branding the Fashion Merchandising Portfolio, Fairchild Pubns.
Duxbury R, 2003, Nutshells: Contract Law, Sweet and Maxwell
Easterling, C, 2002, Merchandising Mathematics for Retailing, Prentice Hall
Heenan S and Moore K, 2002, Business Law, Crucial
Rath, P, 1994, Introduction to Fashion Merchandising, Cengage Learning
P.S. well I am not an "A"s grade student, I just nee to pass my subject, C or D grade perfect suits me. Thanks
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Essay Instructions: Assessment criteria
Your work will be assessed based on your knowledge and understanding of each of the following elements of the retail mix and the extent to which it provides a basis for competitive advantage:
Assessment criterion and weighting Mark out of 10 Weighted mark
Merchandise range and assortment (15%)
Marketing communications (15%)
Store layout, design and visual merchandising (15%)
Customer service and facilitating services (15%)
Store formats and locations (15%)
Pricing strategy and tactics (15%)
Academic style: structure, clarity, accurate referencing, visual presentation, range of sources (10%)
Please note that this assignment is based on your own detailed analysis of your chosen retailer. This analysis will be based on published information but most importantly on your own visits to your chosen retailer. A retailer that you are unable to visit is an unsuitable choice. The retailer must be non-domestic meaning that you could analyse Aldi trading in the UK but not Aldi trading in Germany, or Tesco trading in China but not in the UK.
Please pay special attention to the Generic Assessment criteria and learning outcomes published on page 20 of this guide. If you make “inadequate use of learning resources” you cannot pass the assignment. Learning resources in this case means academic sources (books and journal articles) plus industry sources (journals, magazines, company sources, trade bodies such as IGD, market intelligence such as MINTEL). Similarly if your “information base is inadequate” you cannot pass the assignment. Information base in this case means learning resources plus your own primary research.
(I have chosen Zara in Lithuania, I went on holiday there and I got pictures to add to the paper. could you let me know how I could upload the pictures over to you?)
(Academic Regulations, Section 2) Assessment criteria by level Marking standards (by mark band)
70%+ 60-69% 50-59% 40-49% 30-39% 1-29%
Characteristics of student
achievement per mark band ??'
Achieves module outcome/s related to this GLO at this Level of Study Achieves module outcome/s related to this GLO at this Level of Study Achieves module outcome/s related to this GLO at this Level of Study Achieves a marginal pass in the module outcome/s related to this GLO at this Level of Study Fails marginally to achieve module outcome/s related to this GLO. MDF may permit compensation Fails to achieve module outcome/s related to this GLO and is not eligible for compensation
Knowledge and Understanding Level 3 (FHEQ level 6) is characterised by an expectation of students’ increasing autonomy in relation to their study and developing skill sets. Students are expected to demonstrate problem solving skills, both theoretical and practical. This is supported by an understanding of appropriate theory; creativity of expression and thought based in individual judgement; and the ability to seek out, invoke, analyse and evaluate competing theories or methods of working in a critically constructive and open manner. Output includes is articulate, coherent and skilled in the appropriate medium, with some students producing original or innovative work in their specialism.
Excellent knowledge base that supports analysis, evaluation and problem-solving in theory/practice/ ethics of discipline with considerable originality. Good knowledge base that supports analysis, evaluation and problem-solving in theory/ practice/ ethics of discipline with some originality. Satisfactory knowledge base that supports some analysis, evaluation and problem-solving in theory/practice/ ethics of discipline. Basic knowledge base with some omissions at the level of theoretical/ethical issues.. Restricted ability to discuss theory and/or or solve problems in discipline Limited knowledge base; limited understanding of discipline/ethical issues.. Difficulty with theory and problem solving in discipline Inadequate knowledge base; lack of understanding of discipline/ethical issues. Unable to discuss theory or solve problems in discipline.
Intellectual (thinking), Practical, Affective and Transferable Skills Level 3 (FHEQ level 6) is characterised by an expectation of students’ increasing autonomy in relation to their study and developing skill sets. Students are expected to demonstrate problem solving skills, both theoretical and practical. This is supported by an understanding of appropriate theory; creativity of expression and thought based in individual judgement; and the ability to seek out, invoke, analyse and evaluate competing theories or methods of working in a critically constructive and open manner. Output is articulate, coherent and skilled in the appropriate medium, with some students producing original or innovative work in their specialism. Excellent management of learning, with degree of autonomy/ research that may exceed the assessment brief. Structured and creative expression. Very good academic/ intellectual skills and practical/ team/professional/ problem-solving skills Good management of learning, with consistent self-directed research. Structured and accurate expression. Good academic/ intellectual skills and team/
practical/ prof-essional/problem solving skills Satisfactory management of learning. Some autonomy in research but inconsistent. Structured and mainly accurate expression. Acceptable level of academic/ intellectual skills going beyond description at times Satisfactory team/practical/professional/ problem-solving skills Basic use of learning resources with little autonomy. Some difficulties with academic/ intellectual skills Some difficulty with structure/ accuracy in expression, but evidence of developing team/ practical/ professional/ problem-solving skills Limited use of learning resour-ces. Unable to work autonom-ously. Little input to teams. Weak academic/intel-ectual skills. Still mainly descrip-tive General difficulty with structure/ accur-acy in express-ion. Practical/ professional/ problem-solving skills that are not yet secure Inadequate use of learning resources. Failure to contribute to team work. Major problems with structure/ accuracy in expression. Very weak academic/ intellectual skills. and weak practical/professional skills. No ability to direct own learning
Key text There is no single key text. The two most important texts are:
Retail Marketing Management, David Gilbert, FT
Retail Marketing, Peter McGoldrick, McGraw Hill
The following books are excellent:
Retail Management: A Strategic Approach, Berman and Evans, Pearson
Retailing Management: Levy and Weitz, McGraw Hill
Introduction to Retailing, Lusch, Dunne and Carver, South Western Cengage Learning
International Retailing, Alexander and Doherty, Oxford University Press
Retailing Journals include:
International Review of Retail Distribution and Consumer Research
International Journal of Retailing
International Journal of Retailing and Distribution Management
Specific journal articles
www. igd.com This is a really useful website with free fact sheets on many aspects of retailing
Additional notes on this reading list
Link to the University Library catalogue and Digital Library http://libweb.anglia.ac.uk/
Link to Harvard Referencing guide http://libweb.anglia.ac.uk/referencing/harvard.htm
MIG MASSIVE THANK YOU FOR YOUR HELP
There are faxes for this order.
Excerpt From Essay:
Essay Instructions: This is for three separate small papers. Here are the details: I want to write these using the minimum 1400 word limit due to cost.
The perspective of the papers will be a product or service from your Professional Life, your current or previous employer. Or, a product or service that you use in your personal life. We will use the same product or service in every paper. There are four papers for this class. You will use the same product or service for each paper. Each paper will look at major topics and themes in marketing. Our goal is to develop a basic understanding of these major marketing themes from the textbook. We demonstrate our knowledge and understanding
(1) Segmentation, Targeting, and Positioning - Branding Strategies & Brand Management: A 1,400 to 3,500 word papers using APA formatting. Examine and discuss how these topics are used in your professional life, or from a previous employee that can give you a perspective from which to examine this topic. We want to see you apply these concepts to a product or service from your professional life, or from your personal life. We examine and discuss the product so that we can explain these topics. The product is a framework around which we examine these topics. Read the textbook, and use the marketing concepts from the readings as the application of the content and concepts
(2) Distribution, Logistics, Supply Chain Management: A 1,400 to 3,500 word papers using APA formatting. Examine and discuss how these topics are used in your professional life, or from a previous employee that can give you a perspective from which to examine this topic. We want to see you apply these concepts to a product or service from your professional life, or from your personal life. We examine and discuss the product so that we can explain these topics. The product is a framework around which we examine these topics. Read the textbook, and use the marketing concepts from the readings as the application of the content and concepts.
(3) Advertising, Personal Selling, and Public Relations: A 1,400 to 3,500 word papers using APA formatting. Examine and discuss how these topics are used in your professional life, or from a previous employee that can give you a perspective from which to examine this topic. We want to see you apply these concepts to a product or service from your professional life, or from your personal life. We examine and discuss the product so that we can explain these topics. The product is a framework around which we examine these topics. Read the textbook, and use the marketing concepts from the readings as the application of the content and concepts
The text book is:
Boone & Kurtz (2007). Contemporary Marketing 13th ed.
ISBN-10: 0-324-53638-0 ISBN-13: 978-0-324-53638-6
Here are some of my notes and background info: this is based on the Dodgers Baseball Team
The way it works here as far as ticketing goes is several channels:
1) Season Seats
2) Group Tickets
3) Individual Tickets
From Oct- April we sell full season seats. The way we sell we sell them are 2 fold, full season seats including all the benefits etc (name benefits) and partial plans
People would see an advertisement for full season seats. They would call to inquire. They might set up an appointment to see the seats, like rest driving a car…
When they come down if they like what they see and sit in, they can purchase the seats at that time. Usually they pay check, or credit card (brokers pay cash…)
When they pay the account executive will place the request in our software system called Archtics, which is our data base manager and purchase system.
The order then is taken with all the information name, address, e-mail info etc and built in the system with the seats they have bought. They order is eventfully with all other season seats sent to the bonded printer, where the customized season seats are printed. From there the seats are sent to the mailing house where they get packaged with other information and sent to the owner of record. (Boring shit…) via UPS
You can talk about how they can purchase season on line and how the automation works
2) Groups, the a/e looks to secure x tickets for a particular game for a particular price. Etc…
3) individual seats can be purchased on line, via the phones and at outlets…
Paper on “Distribution, Logistics, supply chain management
Supply Chain management:
Complete sequence of supplies and activities that contribute to the creation and delivery of merchandise.
Control of the activities of purchasing, processing, and delivery through which raw materials are transformed into produce and made available to the final consumer.
Distribution: Movement of goods and services from producers to customers.
Distribution Channel; System of marketing intuition that enhance the physical flow of goods and services, along with ownership title, from producer to the consumer or business user.
Logistics: Process of coordinating the flow of information, goods, and services among members of the distribution channel.
I would use our system on how we sell tickets.
I would start with the advertising process, both in print, TV, billboards etc and show how people purchase through you and how the order is process, produced and shipped.
I would also use the internet as another alternative on how you can buy on line and it is all electronically done
Second paper is: Advertising, Personal Selling and Public Relations
I think there are some redundancies in both papers
Advertising: Paid, nonperson communication through various media about a business firm, not for profit organization, products, or ideas by a sponsor identified in a message that is intended to inform or persuade members of a particular audience
Personal selling: interpersonal conducted on a person-to-person basis with the buyer.
Public Relations: Firms communications and relationships with its various publics
It’s all about the business, think of your media dept and what their jobs is, and think how they tie in with selling and marketing, which could be defined as advertising
Let me know if you have any questions
This one is what I have started for the segmentation paper:
Market segmentation we first need to identify the essential components of a market.
The market is defined as a group of people with sufficient purchasing power, authority, and willingness to buy.
At the Dodgers we target two different markets. The definition of target marketing is: Group of people to whom a firm decides to direct its marketing efforts and ultimately it goods and services.
The first market we target is the high end market. In Los Angeles that can have several interpretations. We market at the high end to corporate executives or the entertainment firm who want to entertain in the best fashion, which can be in a suite or our beautiful all inclusive Dugout or brand new baseline clubs. The other market that I target is the Hispanic market.
We call this a demographic segmentation, which is defined as: A division of an overall market into homogeneneous groups based on variables such as gender, age, income, occupation, education, sexual orientation, household size, and stage in the family life cycle.
Back in the 1980’s I don’t believe the Dodgers were aware of Hispanic marketing. What they were aware of was a new rookie pitcher by the name of Fernando Venizwalwa.
Fernando was from a poor town in central Mexico, no one ever heard of him prior to his first game pitched at the Dodgers. Fernando became bigger than the name on the front of his jersey, “Dodgers”, he became an overnight sensation. When Fernando was scheduled to pitch you would have a walk up crowd that would exceed 10,000 people on a weekday night. Normal walk up for a good game would be 2,500 people. What was special about the people walking up is that they were of Hispanic decent, coming to see what was referred to in Spanish as “el Toro” “the Bull” as that was Fernando nickname. Back in the 80’s I don’t even believe Anglos understood the power of Hispanic marketing, actually I don’t think today many people understand the strength of ethnic marketing.
Thousands of people would cross the border to see this poor local by become an overnight success. Every time Fernando was scheduled to pitch, the attendance would shoot up an extra 10,000-15,000+. Soon you would see all over Los Angeles Fernando Jersey’s and merchandising.
Segmenting by Ethnic Group, the three largest growing ethnic groups are Hispanics, African American, and Asian. The plan was simple, jump on the band wagon and promote within the Hispanic community.
There are faxes for this order.
Excerpt From Essay:
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