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Essay Instructions: MARKETING PLAN DESCRIPTION AND ACTIVITIES

1. Define Company and Product?
a. Digital Camera Start-up.
b. Recreational User
c. Name of the company DigiTeck develops a new camera

2. Population?25-40 year olds who have purchased a digital camera within the past 12 months or who plan to buy in the near future. Pilot Sample?30 people?"Live" Sample Frame and Sample Size still needs to be calculated


Consumer Analysis: (part of the Marketing plan)

Describe the population of customers / marketplace (how large, geography, etc.). What does the market / industry "look like" now? Can this market / population be segmented to identify differences between consumers and their responses to marketing activities? What bases would you employ (geographics, demographics, psychographics, behavioral consumer factors)? Why? If you are developing a product for a business-to-business market, be sure to focus on business-to-business market segmentation variables. Describe your target market(s) determined by your segmentation effort in terms of your segmentation bases and other descriptive consumer data. Describe the purchase process of the customers in your chosen market segment. Be sure to focus on the opportunities and threats that are posed here so that your marketing plan recommendations will be focused on the methods of taking advantage of these opportunities and alleviating or minimizing these threats.


? The Consumer analysis should be about the company that is launching a new camera targeting the population between 25-50 years old.
? The report should be 3 pages long on a fictional company that is going to enter the digital camera market.

I am also e-maling you a copy of the survey that we passed around just to get a better understanding of the market. The sample population was 24-50 years old. if you have any question please e-mail me at



There are faxes for this order.

Essay Instructions: Marketing plan for a wirless product which is Cingular.
the part I am intrested in is the promotion.
-What communications strategy do they utilize? Does it work?
-Do they promote? How?
-What mediums do they use? Are they integrated?
-POS?
-P.R?
-Events, sponsorships, etc?
-What else should they do? Change?

Essay Instructions: Marketing Plan

Develop an 8-10 page marketing plan for a sports enterprise (e.g. professional, school, or community program). You can select a particular "real" enterprise or use a fictitious one. You will take the position of the manager and develop a plan that you will implement through your employees and/or contractors. You will make sure this program is feasible when assessing it from a senior management perspective.

Focus of the Marketing Plan
The plan will address the following:

An overview of internal and external contingencies.

Market Selection decisions including the psychological and sociological factors as influences. This also includes targeting and positioning the product(s).

Planning the Sports Marketing Mix - addressing the promotion mix of advertising, public relations, and sales promotion. It will also address pricing.

Implementation and Control phases will address the implementation of the sports marketing process. Any unique issues should also be addressed in this section.

Writing the Marketing Plan
The Marketing Plan:

Must be eight to ten double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide.

Must include a cover page that includes:

- Student?s name
- Course name and number
- Title of paper
- Instructor?s name
- Date submitted

Must include an introductory paragraph with a succinct thesis statement.

Must address the topic of the paper with critical thought.

Must conclude with a restatement of the thesis and a conclusion paragraph.

Must use APA style as outlined in the approved APA style guide to document all sources.

Must include, on the final page, a Reference Page that is completed according to APA style as outlined in the approved APA style guide.

Essay Instructions: Marketing plan information.
I am preparing a section of a marketing plan for Powerade (to advance on its main competitor, Gatorade). My section is entitled "Controls" and includes the following sections to write on:
Implementation Milestones
Marketing Organization
Contingency Planning
I don't have any other information from any other part of the marketing plan. I can add specificity when the other parts of the marketing plan are developed by others.
I'd like to see information specific to each section spelled out so that I can use that framework as the basis for my input on how our team is going to develop a timeline (what should be in it), how our company should be organized to effectively monitor our controls and how we will have plans in place to cover the "what ifs".