Search Our Essay Database

Essay Instructions: Marketing Analysis Paper: Demographic Shifts
Instructions
Assuming the demographic changes about Hispanics are accurate, comment on how this shift changes the segmentation in the grocery and the fast food industries. For example, if a grocery store that you visit frequently currently has about 15% of its space dedicated to Hispanics should that be changed now in light of the demographic research? Be sure to use key demographic and lifestyle facts and figures about these markets and their consumers.

Write your marketing analysis in 2?3 pages in a Word document using Times New Roman font size 12, double spaced with one-inch margins on all sides. Follow the APA style for writing, editing, and citation of sources.

Compose your work using a word processor (or other software as appropriate) and save it frequently to your computer. Be sure to check your work and correct any spelling or grammatical errors before you post it.
All marketing analysis papers are subject to anti-plagiarism software.

Essay Instructions: Search for an all inclusive resort located in Punta Cana, Dominican Republic. The assignment should be double spaced contain a minimum of 2,000 words and a minimum of 6 references. This assignment must be completed using APA format.


Conduct a marketing analysis on all inclusive resort that you chose to use. Then make recommendations for changes to their marketing in the final section of the paper.

These are the areas you should focus on:

Importance of tourism in the area
Nature of the business
Current situation
Marketing strategies
Target markets
Market segments
Goals, missions and objectives of the resort
Marketing Mix (four P?s)
Public Relations & sales promotions
7 C?s of effective web site design

Essay Instructions: I need a three page Marketing Analysis Paper for the Harvard Case Study "Xerox Book in Time (#9-599-119). I need the following questions answered:

1)What value does Book-In-Time (BIT) create in the Distribution Value Chain for books?

2. Who will benefit from Book-In-Time? Who will be threatened? What would you estimate the market size (in number of books) for Book-In-Time to be?

3. What are the options available to Xerox? The pros and cons of each?
What is the financial payoff (in revenue and/or profits) to Xerox for each option?

4. What should Xerox do?

Be sure your analysis/write-up contains a marketing action plan.

Hello,

I faxed you the Harvard Case Study: Xerox Book In Time (#9-599-119). I need the following questions answerd:

1. What value does Book-In-Time (BIT) create in the Distribution Value
Chain
for books?

2. Who will benefit from Book-In-Time? Who will be threatened? What
would you estimate themarket size (in number of books) for Book-In-Time to be?

3. What are the options available to Xerox? The pros and cons of each?
Whatis the financial payoff (in revenue and/or profits) to Xerox for each
option?

4. What should Xerox do?

Be sure your analysis/write-up contains a marketing action plan.

In addition, provide some brief quantatitive analysis (e.g. break even, profit margin ect.).

Here are some things I pulled out of the case which may assist you with the write up:

Cost of the Book-in-Time:

$5M of R&D

$2M Opex for last two years

Top 12 publishers account for 85% of overall US book publishing market

Large publishers have repositioned themselves for the onset of electronic publishing


Printing market = $20B

Top 25 account for 25% of industry



Wholesalers: very difficult business to make money


Retailers: 4 chains account for 75% of market share



BIG ADVANTAGE OF BOOK IN TIME WAS RUN LENGTHS OF 1,000 OR LESS

SMALL RUNS SHOULD BE TARGETED?

OUT OF PRINT MARKET



Another reason to target small runs of 1000 or less is that Xerox has a competitive advantage over IBM

I think table D is key which shuld provide data for some quantative analysis:

It shows that Book-in-Time unit costs are better than the other options for short runs. According to the first paragraph on pg 12, the biggest advantage of the BIT system was the cost for run lengths os 1,000 or less. However, when I look at table D ? it looks like at 1,000 the BIT system is not the best cost. What am I missing here, fixed costs?


Anyway, the target market would be small runs. Not just the tail end of a typical book cycle, but even at the front end ? review copies, complimentary copies, and galley proofs. Even before books went out of print, each subsequent edition was for small lots as well.

Huge advantage when selling this to target customer for the small runs ? instead of a 8 ? 12 week turnaround because small runs are usually sent out to the Far East for cheaper labor costs, they are talking about a 24-hour shipment. I BELIEVE THIS FALL UNDER THE P OF PRODUCT.



Target Customer:

How about the Trade Book Publishers?:



According to Trade Book Publishers, 1996: Analysis by Category, the top 12 trade book publishers accounted for nearly 85% of the overall U.S. book publishing market.

If you have any questions, please call me at .

Thank you,



John

There are faxes for this order.

Essay Instructions: I will be faxing a case to you. A marketing analysis report is need for that article. In the analysis you will start by giving out a little background followed by explaining the problem. If there is more than one problem identify all of them and show their relationship. For a detailed explaination see the last sheet of the fax. The analysis is completely from the marketing prospect but financial data can be used to prove a point or to make the anaylsis more clear and precise. Use the financial reports where ever needed. This is a personal anaylsis so no outside sources are needed.
There are faxes for this order.