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Essay Instructions: Marketing Analysis Paper

Identify the different types of analysis used by marketers to determine the following:
? product positioning
? competitive positioning
? customer perceptions and
? distribution-channel analysis

Compare the strengths and weaknesses of each method and asses the different types of marketing analysis required to develop a marketing strategy.

Essay Instructions: Marketing plays an essential role in managing and growing a firm. To gain an in-depth perspective on marketing as it relates to entrepreneurship, prepare a 1,400- to 1,750-word paper addressing marketing and branding a heath care related product or service. Select an existing health care related product or service and include the following in your paper:



1. Target Market

a. What is a target market?

b. What is the target market of the product or service selected?

c. What is the importance of selecting a target market?

d. What issues and questions should be considered when selecting and managing a target market?

2. Branding

a. What is a brand?

b. Why is branding important?

c. After selecting a current, common health care brand, address the following:

i. What images or thoughts do you relate to that brand?

ii. Does the branding appeal to the market? Do those images influence the consumer?s decision to buy or use that brand?

iii. Is the product successful?

iv. What is the profitability of the product and what is the affect on the bottom line?

v. If this was your product or service, what would you do differently?

3. Include at least four scholarly references.

Essay Instructions: MARKETING PRINCIPLES.
Explain the various concepts of segmentation, targeting and positioning by writing about a company.
Show how macro and micro environment influences marketing. The segmentation criteria this company uses for different products in different markets. Which targeting strategy they use for selected products or services. Demonstrate how buyer behavior affects their marketing activities.How do they propose new positioning for selected product or services
Please write in report format. Number each page at the bottom right of each page.
Harvard referencing.Include bibliography at the end of the essay.
Please do not write your user name/code on every pages.
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Essay Instructions: Marketing Objectives on Preventative Chiropractic Services: If you are the chief marketing officer, who else is on your support team?