Marketing Essays and Research Papers

Instructions for Marketing College Essay Examples

Title: Marketing Analysis Paper Identify types analysis marketers determine product positioning competitive positioning customer perceptions distribution channel analysis Compare strengths weaknesses method asses types marketing analysis required develop a marketing strategy

  • Total Pages: 4
  • Words: 1370
  • Sources:2
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Marketing Analysis Paper

Identify the different types of analysis used by marketers to determine the following:
? product positioning
? competitive positioning
? customer perceptions and
? distribution-channel analysis

Compare the strengths and weaknesses of each method and asses the different types of marketing analysis required to develop a marketing strategy.

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References

Becerra, E.P. & Korgaonkar, P.K. 2011, "Effects of trust beliefs on consumers online intentions," European Journal of Marketing, vol. 45, no. 6, pp. 936-962.

Boote, A.S. (1981). Market segmentation by personal values and salient product attributes. Journal of Advertising Research, 21(1), 29-29.

Dimitriadis, S., Kouremenos, A., & Kyrezis, N. (2011). Trust-based segmentation. The International Journal of Bank Marketing, 29(1), 5-31.

Frambach, R.T. (1997). Competitive positioning: The key to market success. International Journal of Research in Marketing, 14(1), 92-95.

Lowengart, O., & Menipaz, E. (2001). On the marketing of nations and multinational corporations: A competitive positioning mapping. Management Decision, 39(4), 302-314.

Silverblatt, R., & Korgaonkar, P. (1987). Strategic market planning in a turbulent business environment. Journal of Business Research, 15(4), 339-339.

Thompson, A.M., & Kaminski, P.F. (1993). Psychographic and lifestyle antecedents of service quality expectations: A segmentation approach. The Journal of Services Marketing, 7(4), 53-53.

Zhang, Y., & Jiao, J. (2005). Product family positioning based on customer value. International Journal of Product Development, 2(4), 339-352.

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Title: Marketing plays essential role managing growing a firm To gain depth perspective marketing relates entrepreneurship prepare a 1 400 1 750 word paper addressing marketing branding a heath care related product service

  • Total Pages: 6
  • Words: 1634
  • References:3
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Marketing plays an essential role in managing and growing a firm. To gain an in-depth perspective on marketing as it relates to entrepreneurship, prepare a 1,400- to 1,750-word paper addressing marketing and branding a heath care related product or service. Select an existing health care related product or service and include the following in your paper:



1. Target Market

a. What is a target market?

b. What is the target market of the product or service selected?

c. What is the importance of selecting a target market?

d. What issues and questions should be considered when selecting and managing a target market?

2. Branding

a. What is a brand?

b. Why is branding important?

c. After selecting a current, common health care brand, address the following:

i. What images or thoughts do you relate to that brand?

ii. Does the branding appeal to the market? Do those images influence the consumer?s decision to buy or use that brand?

iii. Is the product successful?

iv. What is the profitability of the product and what is the affect on the bottom line?

v. If this was your product or service, what would you do differently?

3. Include at least four scholarly references.

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References

Angelmar, R., Angelmar, S., & Kane, L.. (2007). Building strong condition brands. Journal of Medical Marketing: Special Issue New Paradigms in Life Sciences Marketing, 7(4), 341-351.

Iain Black. (2005). Pharmaceutical marketing strategy: Lessons from the medical literature. Journal of Medical Marketing, 5(2), 119-125,106.

Griffiths, S.. (2008). Pharmaceutical branding: 'To brand or not to brand'. Journal of Medical Marketing, 8(2), 113-118.

Krion, D., & Shockley, R.. (2011). How Pfizer Uses Tablet PCs and Click-Stream Data to Track Its Strategy. MIT Sloan Management Review, 53(1), 1.

Leeflang, P., & Wieringa, J.. (2010). Modeling the effects of pharmaceutical marketing. Marketing Letters, 21(2), 121-133.

David M. Raab. (2011). New Metrics for Social Media: Sophisticated marketers are already looking at applications beyond message delivery, but they will face challenges. Information Management, 21(6), 24.

Michel Rod, Nicholas J. Ashill, & Janet Carruthers. (2007). Pharmaceutical marketing return-on-investment: a European perspective. International Journal of Pharmaceutical and Healthcare Marketing, 1(2), 174-189.

John Singer. (2005). Systems marketing: A new operating model for pharmaceutical marketing. Journal of Consumer Behaviour, 4(6), 480-495.

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Title: MARKETING PRINCIPLES Explain concepts segmentation targeting positioning writing a company Show macro micro environment influences marketing The segmentation criteria company products markets Which targeting strategy selected products services

  • Total Pages: 4
  • Words: 1338
  • Works Cited:6
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: MARKETING PRINCIPLES.
Explain the various concepts of segmentation, targeting and positioning by writing about a company.
Show how macro and micro environment influences marketing. The segmentation criteria this company uses for different products in different markets. Which targeting strategy they use for selected products or services. Demonstrate how buyer behavior affects their marketing activities.How do they propose new positioning for selected product or services
Please write in report format. Number each page at the bottom right of each page.
Harvard referencing.Include bibliography at the end of the essay.
Please do not write your user name/code on every pages.
mail directly to my email

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Bibliography

Armstrong, G. & Kotler, P., 2002. Marketing: an introduction. International edition ed. New Jersey: Prentice Hall.

Dobni, B., 2002. A model for implementing service excellence in the financial services. Journal of financial services marketing, pp.40-42.

Drummond, G. & Ensor, 2005. Introduction to marketing concepts. UK: Oxford.

Peter, M., 1996. What is strategy? In Harvard business review. pp.61-69.

Sun, S., 2009. An Analysis on the Conditions and Methods of Market Segmentation. International Journal of Business and Management, 4(20), pp.63-70.

Toyota Motors, 2012. History of Toyota. [Online] Available at: http://www.toyota-global.com/company/history_of_toyota / [Accessed 28 October 2012].

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Title: Marketing Objectives Preventative Chiropractic Services If chief marketing officer support team

  • Total Pages: 2
  • Words: 536
  • Bibliography:1
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Marketing Objectives on Preventative Chiropractic Services: If you are the chief marketing officer, who else is on your support team?

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Reference

Meyers R.B., (2014). Five Marketing Team Members You Need To Succeed. Retrieved February 24, 2014 from http://ezinearticles.com/?Five-Marketing-Team-Members-You-Need-To-Succeed&id=5739100

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