Becerra, E.P. & Korgaonkar, P.K. 2011, "Effects of trust beliefs on consumers online intentions," European Journal of Marketing, vol. 45, no. 6, pp. 936-962.
Boote, A.S. (1981). Market segmentation by personal values and salient product attributes. Journal of Advertising Research, 21(1), 29-29.
Dimitriadis, S., Kouremenos, A., & Kyrezis, N. (2011). Trust-based segmentation. The International Journal of Bank Marketing, 29(1), 5-31.
Frambach, R.T. (1997). Competitive positioning: The key to market success. International Journal of Research in Marketing, 14(1), 92-95.
Lowengart, O., & Menipaz, E. (2001). On the marketing of nations and multinational corporations: A competitive positioning mapping. Management Decision, 39(4), 302-314.
Silverblatt, R., & Korgaonkar, P. (1987). Strategic market planning in a turbulent business environment. Journal of Business Research, 15(4), 339-339.
Thompson, A.M., & Kaminski, P.F. (1993). Psychographic and lifestyle antecedents of service quality expectations: A segmentation approach. The Journal of Services Marketing, 7(4), 53-53.
Zhang, Y., & Jiao, J. (2005). Product family positioning based on customer value. International Journal of Product Development, 2(4), 339-352.
Angelmar, R., Angelmar, S., & Kane, L.. (2007). Building strong condition brands. Journal of Medical Marketing: Special Issue New Paradigms in Life Sciences Marketing, 7(4), 341-351.
Iain Black. (2005). Pharmaceutical marketing strategy: Lessons from the medical literature. Journal of Medical Marketing, 5(2), 119-125,106.
Griffiths, S.. (2008). Pharmaceutical branding: 'To brand or not to brand'. Journal of Medical Marketing, 8(2), 113-118.
Krion, D., & Shockley, R.. (2011). How Pfizer Uses Tablet PCs and Click-Stream Data to Track Its Strategy. MIT Sloan Management Review, 53(1), 1.
Leeflang, P., & Wieringa, J.. (2010). Modeling the effects of pharmaceutical marketing. Marketing Letters, 21(2), 121-133.
David M. Raab. (2011). New Metrics for Social Media: Sophisticated marketers are already looking at applications beyond message delivery, but they will face challenges. Information Management, 21(6), 24.
Michel Rod, Nicholas J. Ashill, & Janet Carruthers. (2007). Pharmaceutical marketing return-on-investment: a European perspective. International Journal of Pharmaceutical and Healthcare Marketing, 1(2), 174-189.
John Singer. (2005). Systems marketing: A new operating model for pharmaceutical marketing. Journal of Consumer Behaviour, 4(6), 480-495.
Armstrong, G. & Kotler, P., 2002. Marketing: an introduction. International edition ed. New Jersey: Prentice Hall.
Dobni, B., 2002. A model for implementing service excellence in the financial services. Journal of financial services marketing, pp.40-42.
Drummond, G. & Ensor, 2005. Introduction to marketing concepts. UK: Oxford.
Peter, M., 1996. What is strategy? In Harvard business review. pp.61-69.
Sun, S., 2009. An Analysis on the Conditions and Methods of Market Segmentation. International Journal of Business and Management, 4(20), pp.63-70.
Toyota Motors, 2012. History of Toyota. [Online] Available at: http://www.toyota-global.com/company/history_of_toyota / [Accessed 28 October 2012].
Meyers R.B., (2014). Five Marketing Team Members You Need To Succeed. Retrieved February 24, 2014 from http://ezinearticles.com/?Five-Marketing-Team-Members-You-Need-To-Succeed&id=5739100