Market Strategy Essays and Research Papers

Instructions for Market Strategy College Essay Examples

Title: market strategy and market segmentation

  • Total Pages: 4
  • Words: 1189
  • References:3
  • Citation Style: Chicago
  • Document Type: Essay
Essay Instructions: im giving the introduction of my marketing plan so you guys have the background information about the essay. i want you guys to focus on 2 parts which are market strategy and market segmentation of our product.

The licensing partnership with Google Inc., concerning Google?s augmented reality head-mounted display technology includes following terms. We, Oakley Inc. are allowed to use this technology to develop glasses for the professional usage. This means Oakley has the possibility to market and sell such glasses for professionals like drivers, agents, military people, guards, and more. Our project will allow the wearers of our glasses to be notified immediately about incoming calls or text messages. Therefore, the person will know if he/she has to grab the cell phone or not. This technology allows our customers to stay always focused on their ongoing work and is not distracted by incoming calls or text messages. Just one example, a professional driver will see on one side of the glasses the little message that his boss is calling. The driver knows it?s important and will answer the phone. Whereas an incoming call from a sports friend can also be answered later. This all goes without that, the driver has to take the eyes from the street. Security and efficiency of the driver is clearly enhanced. Google on the other hand will focus their efforts on the computer gaming sector.
Our team is convinced that the implementation of this future technology will benefit our company in the following years. Oakley is and was always a leader in technology for top grade sunglasses. With this diversification of our product portfolio we will be able to pronounce our leader position and win new segments in the business world.
With this proposal, our future development team is asking the executives to authorize the development of the final marketing plan for the Oakley ProLenses.

Marketing strategy => overview outlining the broad marketing logic by which the business unit hopes to create customer value and relationships and the specifics of target market, positioning, and market expenditure levels
? Understand the five core costumer and marketplace concepts.
? Needs and wants are fulfilled through market offerings.
? Setting expectations for market offerings
? Choosing a value proposition
? Create or design a customer-driven marketing strategy
? Segmentation
? Differentiation : first sunglasses that has such technology
? Objectives : to makes life easier, to be different from other brand, to be a leader in sunglass technology,etc
? Positioning : wants to be ?top of mind?
? Process: unaware => aware, desire to try
? Construct an integrated marketing program that deliver superior value
? IMC (integrated marketing communication)
? Advertising: tv, internet, billboard, magazine, newspaper
? Event: booth in a technology events, use personal selling on the spot.
? Sponsorship: put our product in a movie which use modern technology, such as, james bond or mission impossible, iron man, etc.
? Build profitable relationship and create customer delight
? Capture value from customers to create profits and customer equity
? Achieve a satisfactory and permanent relationship with our customers
? Try to develop a brand loyalty

Market Segmentation =>
- Discuss the segmentation analysis within the body of your report.
- Be sure to identify, describe, and quantify the overall market and to identify, describe, and quantify unique segments within the overall market. Be sure to use all relevant segmentation approaches/variables and to explain why you have deemed any major segmentation approach/variable to be irrelevant. Also, be sure to consider not only how unique segments differ from a product or service perspective (in terms of needs, wants, demands, behaviours, etc.) but also from a marketing programs perspective (in terms of appropriate marketing mix strategies and tactics).
- Include a Segmentation Grid as an appendix.
? Key consumers variables
? Geographic (countries, cities, neighborhoods) explain and example
? Demographic (finance, age, gender) => easier to measure than most other types
? Behavioral (user status; potential users; first users; non user, loyalty status)
? Psychographic (gadget freak, fancy people)
? Use multiple segmentation bases to identify smaller, better-defined target groups
Market Segments:
? All the people who need glasses because of their sight imperfection like short sightedness and others.
? Professionals who need and use glasses or sunglasses. We are thinking of VIP drivers, security agents, bodyguards, and military persons.
? Business people who need to be on top of the daily on goings.
In all of these groups we are targeting the above mentioned innovators and early adapters.
market segmentation grid: more expensive (have to follow oakley standard), high quality, and innovative.

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Title: Shanghai Disney Resort

  • Total Pages: 12
  • Words: 3480
  • Works Cited:10
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Assignment research paper
Minimum complete 10 pages
1/2" to 3/4" margin, regular type
cover sheet to include name, paper title, and date
table of content should be the detailed outline with page numbers (minimum 2 pages)
paper should be briefly footnoted
Conclusion/analysis- more than a summary or review. It's a critique and or an evaluation
Must have a bibliography minimum 10 sources
Bibliography should have various sources like books, journals, corporate website, and government material

Research paper requirements: Minimum 10 complete pages, 2 page detailed outline, paper should have footnotes (don't place websites in the foot notes; put them in the bibliography) Introduction should be in the appendix, and bibliography should be at the end of the paper.

I would like this paper to be about the market strategy of Shanghai Disney Resort. As mentioned earlier I need a two page outline with the paper. I began the outline already. Here is what I have so far (below).

I. Introduction
a. Brief history of Shanghai Disney Resort
II. Background
III. Product Strategy
IV. Pricing Strategy
V. Distribution Strategy
VI. Promotion Strategy
VII. Overall Plan
VIII. Failed Market Strategy
IX. Successful Market Strategy
X. Conclusion

I have not started writing the paper yet. As you write this paper, please focus on the marketing strategies of Shanghai Disney Resort because this is what my instructor wants me to focus on.

Below is a sample outline another student submitted that my instructor gave me. This is how the outline should look.
I. Introduction
a. Brief History of Coke
II. Background
a. Pepsi's gain market share
i. Pepsi's challenge
ii. Supermarket sales
III. Product
a. Marketing research (Project Kansas)
i. New Coke
1. Sweeter flavor preferred over Pepsi and Coke in taste tests
2. Surveys seemed promising
ii. Millions of dollars spent on this research
iii. Failed to factor in brand loyalty
1. 80/20 rule
IV. Price
a. Traditionally based on competitive forces
i. Price of new Coke to the customer was same as Old Coke
b. Price of "Old Coke" skyrocketed if it could be found
V. Distribution
a. New product was distributed the same way the old product was
i. Supermarkets
ii. Franchisee agreements
b. bottlers
VI. Promotion
a. New Coke Introduction
i. Big marketing pushes in New York
ii. Sales increased over previous formula
iii. Criticism
1. Pepsi took advantage
2. boycotts of products
3. Bad publicity
VII. Reversal
a. Occurred 3 months after its introduction
b. The old formula returned as Coca Cola Classic
i. Instead of using sugar can though high fructose corn syrup was substituted
ii. By the years end Coke Classic out sold both Pepsi and New Coke
VIII. Conclusion
a. Bad advertising is better than no advertising at all
b. Analysis

below is a sample of my writing style. please write the paper similar to my writing style.

General Motors was once considered the Great American Company, but now they are clinging to attributes that made its logo. General Motors now realizes that they drove the company into ruins that began more than twenty years ago. As customer preferences changed, competition tightened, and technology was making big leaps, General Motors always found themselves a lap or two behind their competitors. ?General Motors has been losing market share in the U.S. since the 1960?s, destroying capital for years, and returning no share price appreciation to investors? (Taylor III, 2008 p. 6). Over the years the company has tried to reform itself any number of times, but it has been doomed by what once made it successful: doing things the GM way. If you were to ask Rick Wagoner why GM is not like Toyota, he would tell you, ?We?re playing our own game-taking advantage of our own unique heritage and strengths? (Taylor III, 2008 p. 6).
Over the years General Motors and the United Auto Workers (UAW) Union have fought each other over union contracts for the employees of GM. The UAW has had employees go on strike many times in order to get the best wages with no cap on cost of living adjustments, health care benefits, and full retirement after thirty years regardless of age. The strike in 1970 lasted 67 days, and 400,000 employees walked off the job. This strike was described by a Historian as a ?titanic clash between two massive permanent entities? (Taylor III, 2008 p. 7). The union won this clash, because GM?s high fixed costs made the company vulnerable to a production shutdown. The UAW no longer has the power to help the employees as it did in the past. With General Motors reorganizing under Chapter 11 of the U.S. Bankruptcy Code, the company now has the upper hand, and the UAW has no choice but to work with GM to make the best for survival of the company and their employee?s jobs and benefits.
General Motors has found itself in financial trouble because of the UAW fighting to get the best wages and benefits for the union employees of the company. With General Motors' inability to keep up with consumer demands and needs, the company has let their competitors get ahead of them by not producing more fuel efficient vehicles until the last few years. All of these are problems that General Motors is working on to try and improve the company, and get it back on its feet by downsizing the company and focusing on restructuring the way the company operates.
On June 1, 2009, General Motors filed for Chapter 11 bankruptcy protection in New York. President Obama hailed GM?s plan to emerge from its current woes as ?credible? and ?full of promise? (Whoriskey, 2009 p. 2). Along with the Chapter 11 bankruptcy, General Motors was given an additional $30 billion to aid the company through the bankruptcy process, bringing the total amount to $50 billion given to them from the U.S. government. The President also sought to reassure Americans who were skeptical about the plan?s provisions to transfer a 60 percent ownership stake in the company to the U.S. government in return for the additional investment.
The President said that ?We are acting as reluctant shareholders, because that is the only way to help GM succeed. What we are not doing?what I have no interest in doing?is running GM.? ?The federal government will refrain from exercising its rights as a shareholder in all but the most fundamental decisions,? vowed the President. He also promised that a board?not the government?would call the shots and make the decisions about how to turn this company around. Obama also said, ?our goal is to get GM back on its feet, take a hands-off approach and get out quickly? (Whoriskey, 2009 p. 2).
The Obama administration had been pushing the bankruptcy as the most practical way to restructure General Motors. ?Officials said their hope is that GM would emerge from the process smaller, with fewer workers and brands, less debt, but also more viable? (Peter, 2009 p. 3). Working together, the Auto Task Force, GM, and its stakeholders have created a practical, feasible plan that will give this ionic American company a chance to rise again. Under the new plan, a larger share of GM vehicles will be built in the United States, including most of all the fuel-efficient cars.
President Obama said, ?the deal is tough but fair and does not give special treatment to any of GM?s stakeholders. He also reminded potential car-buyers that GM warranties will be safe and government backed during the restructuring? (Whoriskey, 2009 p. 3). GM and the Auto Task Force could not have had better timing for the restructuring, thanks to Toyota and all of the problems they had bringing down consumer trust on quality of the Toyota vehicles. ?I will not pretend the hard times are over, he said in comments directed at GM employees. More jobs will be lost. More plants will close. More dealerships will shut their doors, and so will many parts suppliers. But I want you to know that what you are doing is making a sacrifice for the next generation?so that your children and all of our children can grow up in an America that still makes things, that builds cars, that still strives for a better future.? He expressed confidence that the ?new GM? will be able to ?out-compete automakers around the world,? and become an integral part of America?s economic future once again (Whoriskey, 2009 p. 3).
Many of the GM workers are looking for honesty and good ethics from the company, and also from the government as the restructuring process continues. The employees should be informed of how the company is progressing and if there are problem areas that need to be changed. The employees should be asked for their input, since this would help to motivate the employees and there is a good chance they would have innovative ideas for solutions to problems. Ethics are a very touchy subject with GM and its workforce at the present time. ?Ethics refers to the study of moral principles or values that determine whether actions are right or wrong and outcomes are good or bad. People rely on their ethical values to determine the right thing to do? (McShane p.52). Unlike Enron, GM has not done anything unethical. Although closing plants, laying employees off, and replacing them with new hires could be considered to be unethical to some of the existing employees. We personally feel that it would be in the best interest for GM to supplement ethical codes by providing some type of ethics training for all employees to help them get through the reconstructive phase successfully.
The Auto Task Force and GM intend to revamp its structural costs and try to lower its break-even point down to U.S. industry volumes of 10 million vehicles by the fourth quarter of 2011. This is substantially lower than the 16 million vehicles of the boom-era. In order for this to happen, GM is going to need to focus on their employees very closely, and management is going to need to know how to settle problems that they are already facing. They will need to come up with ideas on how to keep their employees motivated, so that they are meeting their capabilities to their maximum competencies. It will be very important for GM management to make certain that employees understand what their role perceptions are.
Employees? behavior and performance also depend on how much the situation supports or interferes with their task goals. ?Situational factors include conditions beyond the employee?s immediate control that constrains or facilitates behavior and performance. Some situational characteristics such as a consumer preference or economic conditions originate from the external environment and can be beyond the employee?s or the organization?s control? (McShane p. 37).

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Works Cited:


Clow, K.E. & Baack, D. (2009). Integrated Advertising, Promotion, and Marketing Communicaitons, 1st Edition. New Delhi: Pearson.

Hitt, M.A., Ireland, R.D. & Hoskisson, R.E. (2013). Strategic Management: Competitiveness & Globalization - Concepts, 10th Edition. Mason, OH: South-Western Cengage Learning

Jenny, M. & Scammon, D.L. (2010). Principle-Based Stakeholder Marketing: Insights from Private Triple-Bottom-Line Firms, Journal of Public Policy & Marketing, 29 (1): 12-26

Mullins, J.W., Walker, O.C. & Boyd, H.W. (2008). Marketing Management: A Strategic Decision Making Approach, 6th Edition. N.Y: McGraw-Hill

Paley, N. (2006). The Manager's Guide to Competitive Marketing Strategies, 3rd Edition. London: Thorogood Corporation

Perreault, W. & McCarthy, E. (2002). Basic Marketing: A Global-Managerial Approach, 1st Edition. U.S.: McGraw-Hill

Peter, J.P. & Donnelly, J.H. (2009). Marketing Management: Knowledge and Skills, 9th Edition. Boston: McGraw-Hill

The Shanghai Disney Resort, (2013). About the Resort. Retrieved on June 18th, 2013, from

The Walt Disney Company, (2013, 03, 06). Disney unveils First Model Image of Shanghai Disney Resort. Retrieved on June 18th, 2013, from

The Walt Disney Company, (2009, 11, 03). The Walt Disney Company Reaches another Major Milestone on Shanghai Theme Park Project. Retrieved on June 18th, 2013, from

The Walt Disney Company, (2007, 10, 17). Disney announces significant expansion plan for the Disneyland Resort. Retrieved on June 18th, 2013, from

The Shanghai Disney Resort, (2013). Fact Sheet. Retrieved on June 18th, 2013, from

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Title: how and why cultural differences of UK and China affect Nexts marketing strategy for the China market

  • Total Pages: 10
  • Words: 3583
  • Bibliography:20
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Project background and key issues:

This study aims to investigate how and why cultural differences of UK and China affect Next’s marketing strategy for the China market.
1. How cultural differences between UK and China have affected Next’s marketing strategy in the past.

2. What is the situation of Next at present? What are the risk and opportunity has Next facing in China at present?

3. How can cultural differences between UK and China affect Next market strategy of Next in China?

4. How can Next manage cultural differences between UK and China for the future marketing strategy?

This project has 6 chapters and what I need you to write are chapter 3 methodology (1000 words) and chapter 4 For empirical (2000 words)

About methodology?talk about what methodology I will use, with reasons and how to do this

About empirical, that is to discuss NEXT company, including small introduction and conclusion and recommendation

About marketing , write about competitive strategy, advantages, marketing strategy, positioning in the uk market, marketing share….all datas about uk market.
Next in china, when ,where, their marketing strategy…..
Compare china and uk marketing strategy.
About NEXT PLC section: culture between china and uk. Applying literature in this.
Poter’s five forces analysis in uk and china.

I have written chapter 2 Literature Review and will upload it to the resource file.

Please apply the literature review when writing the these two chapters

for Hofestede’s Dimensions of Culture, theory of Hall science language……,

In a word, cultural difference and marketing strategy are the main points.

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Albaum, G. Strandskov and Duerr (2008) International marketing and export management. England: Addison-Wesley, pp.15-19

China Statistical Publishing House (Zhongguo Tongji Chunbanshe) (2008) Beijing Statistical yearbook (Beijing Tongji Nianjian). Beijing; Author, pp.102

China Statistical Publishing House (Zhongguo Tongji Chunbanshe) (2006) Statistical Yearbook of Guangdong (Beijing Tongji Nianjian). Beijing: Author, pp.45-48

China Statistical Publishing House (Zhongguo Tongji Chunbanshe) (2008) Statistical Yearbook of Shanghai (Beijing Tongji Nianjian). Beijing: Author, pp.225

Cooke, T (2009) Marketing in China and Asia-achieving success in complex markets, Financial times Business Ltd., pp.5-8

Curry Jeffrey E (2008) a short course in international marketing: approaching and penetrating the global marketplace, San RafaeLCalifomia: World Trade Press, pp.78

Euromonitor International (2009) China Marketing Data and Statistics. London: Euromonitor International, pp.45

Euronmonitor (2006) Consumer Lifestyles in China. London: Euromonitor, pp.11

Marieke de Mooija, Geert Hofstede (2002). Convergence and divergence in consumer behavior: implications for international retailing. Journal of Retailing 78 (2002) 61 -- 69.

Ng, LJF. And Tuen, C (2006) Three Chinese Economies, China, Hong Kong, Taiwan; Challenges and Opportunities.Hong Kong: The Chinese Economies, pp.23-25

Oliver H, M Yau, Henry C, Stelle (2007) the Changing Economic Environment in the People's Republic of China. Hong Kong: Chinese University Press, pp.78

Paliwoda, S (2008) New perspectives on international marketing. London & New York: Routledge, pp.63

Pan Y.G (2008) Greater China in the global market, New York: Business Press, pp.6-8

Pan Y.G (2009) Where Do Products of Foreign Enterprises in China Go? An Analysis of Market Strategy. Hong Kong: Chinese Management Center, pp.14-18

Porter, M. (2008) Michael Porter on competitive strategy (videorecording). Boston, MA: Nathan/Tyler, Harvard Business School Video Series, pp.179

Rawi Abdelal, Richard S. Tedlow (2003). Theodore Levitt's "The Globalization of Markets": An Evaluation after Two Decades. Harvard NOM Research Paper No. 03-20, Harvard Business School.

Sean Dwyer, Hani Mesak, and Maxwell Hsu (2005). An Exploratory Examination of the Influence of National Culture on Cross-National Product Diffusion. Journal of International Marketing, Vol. 13, No. 2, 2005, pp. 1 -- 28, ISSN 1069-031X

Tretiak, D (2005) Distribution in the PRC-assessing China's market. Hong Kong: Business International, pp.45

Veeck, a and Burns, a (2005) the Formation of Belief in a Price-Quality Relationship: A Study of Urban Chinese Consumers. Asian Journal of Marketing, 4(1), pp.47-61

Wilson and Gilligan, 2008, "Strategic Marketing Management," 2nd edition, Butterworth Heinemann, Oxford, pp.69

Baker M., 2005, "Marketing Strategy and Management" 3rd edition, Macmillan Business, London, pp.89-91

Lu T.H. (2001) Marketing in China, Guangzhou: Guangzhou press, pp.32

Wong, K.S. (2005) Perspectives in launching Consumer Products in PR China. MBA Dissertation, University of Hong Kong, pp.59

Xu, B.Y (2005) Marketing to China: one billion new customers. USA: NTC Business Book, pp.324


This questionnaire aims to investigate how cultural differences affect the marketing strategy of Next in China.


16 -- 20

20 -- 26

26 -- 40








How often do you buy products from NEXT?


Less than Once a Month

Once a Month

2-3 Times a Month

Once a Week

2-3 Times a Week


Why do you like shopping in NEXT? Please rank the following options.





Brand name

What brands do you prefer more? Please rank the following options.



River Island


What do you think about the price of product from NEXT?

Extremely expensive

A little expensive



Extremely cheap

How important is price for you?

Very important


Not important

Do you think that NEXT operates more promotions and discounts more customers will be attracted?

If you say yes, please answer yes. If you say no, please give me your reason.

Where do you buy NEXT products?

On line

Shopping Mall

High street others

How do you find out that NEXT's new products?

TV advertising

Visiting the shop

Friends or families

Street Advertising


Do you think brand loyalty is very important for a company?

If you say yes, please answer yes. If you say no, please give me your reason.

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Title: Business Strategy Report for Nike

  • Total Pages: 25
  • Words: 6524
  • Sources:5
  • Citation Style: APA
  • Document Type: Research Paper
Essay Instructions: This report will be on Nike, Inc.

The Financial Information has to be based on factual information using the company’s 10K/10Q Report. The rest of the paper is a strategic plan for Nike.

The Executive Summary has to be at least one page and answer who, what, when, where & why. Be precise and concise and write in the third person.

The Background information should include a look back (three years) using the financial statements from the 10K and 10Q reports and give marketing report results. For the Successes and Strategies answer the question where have they made and lost money?

The Vision and Mission statement must be in line with the strategy taken for this company. Under vision answer the question what do you want to become? For the Mission give the purpose of the company.

Strategies - plan, processes & systems for the corporation, management and functional areas of the business.

Research and Development - what’s new - what do customers want, how much and what % are we to the industry. Focus on quality here.

Sales and Marketing - where are their sales and marketing demographics and psychographics - hot buttons.

Finance - how much money did you make last year - dividend policy.

Human Resources - are you a good company to work for? Do they develop their employees, wages, # of employees, organizational chart, leadership, chain of command, bonuses, compensation packages.

Operations - how do you make your product?

Information Technology - are we in line with our competitors, do we need to upgrade - what will that cost?

Distribution & Logistics - are we using the best methodology - can we do it better?

SWOT Analysis - compare ourselves to the competitor, how can we innovate and imitate

Very important - if it doesn’t impact the financial statements - don’t include it - this paper needs to be quantitative.

Policy Analysis - Quality of Corporate direction, business ethics - do they do things around the gray area? Social responsibility - do they pollute?

Financial Analysis - show the 3 year income statement, balance sheet and cash flow.

Proposed future strategies - very important to be factual, quantitative and based on the industry.

Below is the outline for the paper and instructions on the formatting.


Preliminary Material

1. Title Page
2. Table of Contents
3. Executive Summary

Section I—Organization Profile

1. Background Information
a. Brief Description
b. Recent Successes and Struggles
c. Current Industry Position
2. Major Areas of Focus
a. Vision and Mission
b. Strategies
c. Functional Points of Emphasis
i. Research and Development
ii. Sales and Marketing
iii. Finance
iv. Human Resources
v. Operations
vi. Information Technology
vii. Distribution and Logistics

Section II—Organizational Assessment

1. SWOT Analysis
a. Strengths
b. Weaknesses
c. Opportunities
d. Threats
2. Strategy Analysis
a. Low Cost Provider Strategy
b. Best Cost Provider Strategy
c. Niche Market Strategy with Lower Cost
d. Focused Strategy Base on Differentiation
3. Policy Analysis
a. Corporate Direction
b. Business Ethics
c. Social Responsibility
d. Practices and Procedures
4. Financial Analysis
a. Income Statement
b. Balance Sheet
c. Cash Flow Report

Section III—Recommendations

1. Proposed Future Strategies
a. Products and/or Services
b. Marketing
c. Technologies
d. Distribution
e. Operations
f. Alliances
2. Required Changes
a. Organizational Structure
b. Culture
c. Resources
d. Policies
3. Conclusions and Summary

Post Material

1. Exhibits
2. Reference List


1. All learners are required to submit a word-processed, laser-printed copy to the instructor. The report shall be placed in a black binder. Approved black binders are available at the Olivet Nazarene University Bookstore and at most office supply stores. Only ACCO #25071 or ACCO #25101 black folders will be accepted.

2. All reports are to be written in the APA format outlined in the Publication Manual of the American Psychological Association. Any deviations will be at the discretion of the instructor.

3. Times New Roman font with a 12-point font size must be used for all pages of the report. All characters shall be of this font and size. No unusual or bold headings will be accepted.

4. White 8½-by-11-inch paper is required. The paper shall be 20-pound bond paper. The same paper will be used for the entire report.

5. Margins should be 1½ inches on the left and 1 inch on the top, right side, and bottom of each page. Preliminary pages should use the same margin requirements. Left margin justify only. The right margin will be uneven.

6. Page numbers are to be placed in the upper right-hand corner of the page inside of the margins. Preliminary pages: The title page should not be numbered. All other preliminary pages are numbered consecutively in lower-case Roman numerals. Arabic numbers will be used for all other pages of the report including the exhibit pages and the reference list. All pages shall be numbered except the title page.

7. Each report should include the proper citing of sources. It is preferred that learners paraphrase the content of any sources and use the end of paraphrase citing method. For example, after paraphrasing an author's works, the learner would place the following citation: (Author's Last Name, Year). Because the majority of the report is intended to be in the learner's words, citing will be at a minimum. It is important to properly cite sources.

8. Double space all lines and leave two spaces between each sentence. Indent the first word of each paragraph. The report will be a minimum of 15 textual pages and a maximum of 25 textual pages. Only Sections I, II, and III are considered for this textual page requirement. The preliminary pages, the exhibits, and the reference list are not part of the textual page requirement.

9. A grade of less than a B- will not be accepted. The report will be returned for revision until the minimum grade requirement is achieved.

10. Content Requirements. Each report must include the following:

a. Title Page. This is the first preliminary page of the report. Do not include the page number on this page. The title page includes the title of the project, the learner's full name, the most recent degree already earned, and the year for meeting the requirements for the BBA must be the year in which the degree is conferred.

b. Table of Contents. This preliminary page(s) will show the principal divisions of the report and the page number where the sections begin. Each table of contents page will be numbered in the upper right-hand corner starting with page number ii.

c. Executive Summary. This preliminary page which should be written after the entire report is finished. This is a one-page summary of the project briefly addressing the following questions: What was the purpose and importance of the report? What were the major highlights of the report? What were the final conclusions? This page will be numbered in the upper right-hand corner with the next consecutive lower-case Roman numeral.

d. Textual Pages. The following MUST be included in the report. Each page will be numbered in the upper right-hand corner with Arabic numbers.

Section I—Organizational Profile
i. Background Information
ii. Major Areas of Focus

Section II—Organizational Assessment
i. SWOT Analysis
ii. Strategy Analysis
iii. Policy Analysis
iv. Financial Analysis

Section III—Recommendations
i. Proposed Future Strategies
ii. Required Changes
iii. Conclusions and Summary

e. Post Material. The post material includes exhibits and the reference list. The exhibits are intended to provide the necessary and valuable, detailed spreadsheets and specific writings referenced in the report. There is no particular limit to the number of pages included as exhibits. They are not part of the 15- to 25-page textual requirement of the report. The reference list shall meet APA format requirements. All post material pages shall be numbered.

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Works Cited

Cohen, Marshal (2007). USA: Athletic footwear is significant portion of overall footwear market. Fibre 2 Fashion. Retrieved October 21, 2008 at

Some financial information, ratios from Reuters. Retrieved October 21, 2008 at

Nike 2008 Annual Report. Retrieved October 21, 2008 at

Nike 2006 Annual Report. Retrieved October 21, 2008 at

Corporate overview, mission, vision from, Retrieved October 21, 2008 at

Baker, Mallen. (2008). Nike. Retrieved October 21, 2008 at

Reuters, retrieved October 21, 2008

Cohen, Marshal (2007). USA: Athletic footwear is significant portion of overall footwear market. Fibre 2 Fashion.

2008 Annual Report

Baker, Mallen. (2008). Nike.

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