Market Entry Strategy Essays and Research Papers

Instructions for Market Entry Strategy College Essay Examples

Title: A market entry strategy into China for City College Norwich UK

  • Total Pages: 5
  • Words: 1450
  • References:5
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: I would like tjrand1 to be my writer please.
Title: a business report about: A market entry strategy into China for City College Norwich, UK
Please write this assignment in a structured business report format. Should you have any question please let me know.

Please note the following instructions:
The purpose of this assignment is to demonstrate that students have a broad understanding of
the main business issues that may determine the strategy adopted by a UK business when
trying to establish an overseas presence in general, and of those sociocultural issues peculiar
to their chosen target country in particular
(a) outline the advantages and disadvantages of the different methods available for establishing
a physical presence in the target country (maximum 10%); and recommend which one
would be the most suitable, and why (maximum 5%) = maximum of 15% in total
(b) identify which of, and why and how, the key relevant aspects of the governmental/political,
legal, economic, technological, ethical and ecological environment of the China
might influence such strategy (maximum 5% each) = maximum of 30% in total
(c) compare and contrast the socio-cultural environment of the China with that of the
UK (maximum 25%); and suggest why and how these differences might influence such
strategy (maximum 20%) = maximum of 45% in total
Students should underpin Part (c) of their assignment with the ideas of Hofstede and/or
Trompenaars and/or Hall and/or other socio-cultural theories and academic models as a
framework for comparing and contrasting the socio-cultural characteristics of the UK and
China.
Because of the limitations of the word count: you are NOT expected to address the issues
of human resource management, marketing or finance.

Please reference from the following and also from materials you find appropriate.
International Business, 2010, 3rd edition, Stuart Wall, Sonal Minocha, Bronwen Rees, Pearson Education Ltd
- Miànzi, kèqi and xiào: insights into the Chinese
business psyche, Andrew M. Williamson in:
Research and Development Bulletin, City College
Norwich, Vol. 4. No. 1, Jan-06 ??" freely available
at:
http://www.theresearchcentre.co.uk/bull/4_1.pdf
• Negotiating the Chinese way, Andrew M.
Williamson in: Research and Development Bulletin,
City College Norwich, Vol. 5. No. 2, Jun-07 ??"
freely available at:
http://www.theresearchcentre.co.uk/bull/4_1.pdf
The Chinese Business Puzzle,
Andrew M. Williamson, How To Books, Oxford
(UK), 2003: ISBN 1-85703-882-7 (RRP £12.99)
??" freely available at:
http://www.howto.co.uk/abroad/chinese-businessculture/
• Guanxi: the key to doing business with China,
Andrew M. Williamson in: Research and
Development Bulletin, City College Norwich, Vol.
3. No. 2, Jun-05 ??" freely available at:
http://www.theresearchcentre.co.uk/bull/3_2.pdf

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Title: Foreign Market Entry Strategies

  • Total Pages: 5
  • Words: 1706
  • Works Cited:5
  • Citation Style: APA
  • Document Type: Research Paper
Essay Instructions: Assignment 2 is to write a report of foreign market entry strategies. In this assignment, you are going to research and decide how to market renewable energy products in two foreign countries. You can use the same company and products/services as you discussed in Assignment 1. Alternatively, you can choose a different company and different products/services as long as these products/services are based on renewable energy. Note that under any circumstance, your company, a real one or a virtual one, has to be based in U.S. Examples for products based on renewable energy can include hybrid vehicles, solar panels, geothermal pumps, hydrogen and fuel cells, wind turbines, etc. You can work on the products only or the products and services. You will conduct a comprehensive research and write a report to discuss your findings.

Assignment 2 is to write a report of foreign market entry strategies. In this assignment, you are going to research and decide how to market renewable energy products in two foreign countries. You can use the same company and products/services as you discussed in Assignment 1. Alternatively, you can choose a different company and different products/services as long as these products/services are based on renewable energy. Note that under any circumstance, your company, a real one or a virtual one, has to be based in U.S. Examples for products based on renewable energy can include hybrid vehicles, solar panels, geothermal pumps, hydrogen and fuel cells, wind turbines, etc. You can work on the products only or the products and services. You will conduct a comprehensive research and write a report to discuss your findings.

include the following key elements derived from your research:
Introduction– An overview of the company, its products/services, and what to be analyzed and presented in this report.

Research Objectives– The objectives and goals of this research; for instance, you try to enter a new foreign market, grow an existing foreign market, or do both.

Foreign Market Strategies and Tactics– A description of what the company has done or will be doing to enter foreign markets. In this section, you need to identify 2 foreign countries where the company will market its products/services.

Foreign Market Entry Strategies– Any issues/opportunities in marketing your products/services in the 2 targeted foreign countries. In this section, you need to identify 2 foreign market entry strategies (export/import, license, franchise, joint venture, and foreign direct investment) that the company has been implementing or will implement.

The First Foreign Market Entry Strategy– An analysis and discussion of your first foreign market entry strategy and the reasoning behind your choice.

The Second Foreign Market Entry Strategy– An analysis and discussion of your second foreign market entry strategy and the reasoning behind your choice.

Conclusion– Summarize and conclude all your key findings.


FYI...I would like to include the free work cited page and use the same person to write my paper username:Writergrrl101. thanks

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Works Cited:

Works Cited

Gas-free cars future priority. (2009, April 20). China Daily. Retrieved August 6, 2009

http://en.ce.cn/Industries/Auto/200904/20/t20090420_18857964.shtml

General Motors. (2009). Company history. Updated August 4, 2009. The New York Times.

Retrieved August 6, 2009.

http://topics.nytimes.com/top/news/business/companies/general_motors_corporation/index.html

Hu, Lei. (2008). GM's joint venture is China's top-selling brand in 2007. Edmunds.

Retrieved August 6, 2009.

http://www.edmunds.com/insideline/do/News/articleId=124379

Jason. (2004). The global hybrid race: Is Europe catching the fever. GreenHybrid. Retrieved August 6, 2009 at http://www.greenhybrid.com/wiki/index.php/The_Global_Hybrid_Race:_Is_Europe_Catching_The_Fever%3F

Wald, Matthew. (200, August 5) $2 million in grants to speed up electric car manufacturing.

The New York Times. Retrieved August 6, 2009.

http://www.nytimes.com/2009/08/06/business/06battery.html?scp=2&sq=GM%20China&st=cse

Ying, Tina & Erik Holm. (2009). Buffer posts $1 billion profit on China hybrid carmaker BYD.

Bloomberg news. Retrieved August 6, 2009.

http://www.bloomberg.com/apps/news?pid=20601110&sid=a5nT9dttOs7w

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Title: International business case

  • Total Pages: 6
  • Words: 1851
  • Bibliography:0
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: I will fax the case to you and please answer the following questions and seperate them into each part---like 1a, 1b, 2, etc.
1. Contrast the strategies of FedEx and UPS in China and discuss their relative merits along the following two dimensions.
a. Their Market Entry Strategy (Mode) (30pts)
b. Their Marketing Mix (15pts)
2. Discuss how the successful establishment of shipping firms like FedEx and UPS in China may affect the manufacturing location decisions of their client-firms (like Siemens). (15 pts)

As my professor instruction: "outside sources can only be used as per the honor code (ie. with citation without any attempt to plagiarize)." ---- Also he said please do not treat this as a reading comprehension exercise.
There are faxes for this order.

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Bibliography:

Bibliography

Ball, D.A., McCulloch, W.H., International Business: The Challenge of Global Competition. Boston: McGraw Hill, 1999.

Bradmore, D., Joy, S., & Kimberley, C. Marketing Visions. New York: Prentice Hall, 1989.

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Title: International Marketing Management

  • Total Pages: 8
  • Words: 2716
  • Sources:12
  • Citation Style: Harvard
  • Document Type: Research Paper
Essay Instructions: Assignment

(a)Discuss the commonly held belief that there is no single market entry strategy which is appropriate in all circumstances.

(b)Franchising is a common method of entering serivers markets abroad.What is the special attraction of international franchising to both partners?



Instructions:
8 pages for both parts(a) and (b) balanced between the two parts.
Use 'Harvard' format,give at least 12 references,use academic journal sources.
Start each part(a) and (b) on a new page.

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Sources:

References

Castrogiovanni, G.J., Combs, J.G., Justis, T.R., Shifting Imperatives: An Integrative View of Resource Scarcity and Agency Reasons for Franchising, Entrepreneurship, Theory and Practice, Volume 30

Fried, V.H., Elango, B., 1997, Franchising Research: A Literature Review and Synthesis, Journal of Small Business Management, Volume 35

Lafontaine, F., Shaw, K.L., 1999, the Dynamics of Franchise Contracting: Evidence from Panel Data, the Journal of Political Economy, Volume 107, Number 5, pages 1041-1080

Martin, R.E., 1988, Franchising and Risk Management, the American Economic Review, Volume 78, Number 5, pp.954-968

Norton, S.W., 1988, an Empirical Look at Franchising as an Organizational Form, the Journal of Business, Volume 61, Number 2, pp.197-218

Preble, J.F., Hoffman, R.C., 1995, Franchising Systems around the Globe: A Status Report, Journal of Small Business Management, Volume 33

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