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Essay Instructions: Loreal Global Marketing Case Study

Assumptions: Analysis is based solely on the facts in the case and should reflect judgments on the benefits and risks of specific global marketing strategies implemented

Case Outline:
1. Problem Definition
a. Identify the primary busines

Define the main problem and distinguish between central issues
NOTE: define the problem; not the symptoms

Objectives
What are the objectives which the decision-making unit is trying to achieve?

Situation Analysis
a. Define the market
? Who is marketing; who are potential users/buyers, influencers, etc.
? What size is the global market, and is it a growing or declining market
? Are there specific segments within the market
? Is there brand loyalty strength
? Identify overall positioning and image creation

b. Define the competition
? Who are the competitors
? How are product offerings differentiated
? Profile the competitor?s customers (or business clients)
? Identify the strengths/limitations of the competitors
? Highlight market strategy, and competitive advantages

c. Nature of the market
? What changes (that impact global marketability) are likely to take place in this market within the next two years (from the time of the case)

Business Assumptions
a. State reasonable assumptions (impacting marketability) with appropriate rationale

Alternative Evaluation
Identify (up to three) possible courses of action and evaluate each (examine both benefits and risks/limitations of each)

Conclusions and Recommendations
a. Provide the best solution of the defined problem
b. Select a specific course of action
c. Indicate why (rationale) the selected action is superior
d. Define and measure global marketing success

Essay Instructions: Good Day,

I would like the same writer to complete my research if possible. Writer?s Username: Writergrrl101.

Answer the following questions:
Review the Careers link on L?Oreal?s worldwide corporate Web site (go to www.loreal.com and click on the company?s worldwide corporate Web site option). The section provides extensive information about personal development, international learning opportunities, integration of new hires into existing teams, and other areas of management development. Please respond to the following:
1. Discuss how the programs discussed help build core competencies and competitive capabilities at L?Oreal.
2. Use the chapter?s discussion of building core competencies and competitive capabilities as a guide for formulating your response.

Case- The Brady Training Program: Respond to the following:
(View the Case Study attachment)
1. How do you account for Bill?s behavior during and after participation in the training?
2. Should Bill stay with Brady or take a job with one of the other companies he has interviewed with?

Essay Instructions: Its an exam prep..case study on Loreal. The case study has to be summarised and there are questions that need to be answered according to the B2B processes.

The case study file is very large and will be able to send it through email.

THE CASE STUDY WILL FOLLOW BY EMAIL