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Risk Communication During an Influenza
This year Influenza
is a public health emergency. The Center for Disease Control (CDC) states that the influenza
activity has spread to over 32 states (p. 1). There have been serious flu
implications for the public and adults over 65 and children under 5 have the highest hospitalization and mortality rates (Center for Disease Control and Prevention [CDC], 2018). There have been over 8,990 laboratory-confirmed cases of influenza
since October, 2017 and there is triple the use of primary care for symptoms of influenza
than the national baseline use (CDC, 2018, para. 6).
Chain of Command
Method of Public Health Response Conducted
Public Health Departments will send out press releases to Media for the community and Bulletins to medical providers in the affected areas. The community release will emphasize the need for Influenza
prevention, citing the 4 C?s (Clean through handwashing, Cover your cough, Call your provider, Contain by staying home until 24 hours fever free). Bulletins distributed to health providers will emphasize rapid flu
testing and tamiflu prescriptions for only positive cases under 24 hours old and as recommended by RI Health Department, ?People with influenza
who have high-risk conditions, who have moderate to severe illness, or who live in households with high-risk individuals should take antiviral medications to treat influenza
or prevent influenza
Important Public Health Issues Related to Medical Care
Shi, Johnson, & Novick (2014), write that ?prevention, mitigation, warning and preparedness, and response? are important when addressing emergencies (p. 553). Communication to the public is essential in decreasing risk and warning the public of the severity and indications of where the virus is most active. Communicating that the biggest prevention technique to aid in decreasing the risk of contracting the influenza
virus is obtaining the flu
vaccination, and voicing the importance that the vaccination will prevent disease, possible loss of life, and decrease missed work and school days. There should also be an announcement that the flu
vaccination is still available and encouraged for everyone, but especially the vulnerable is vital as well.
In preparing the public for the influenza
virus emergency, there should be steps to educate the public on how to stop the spread of germs (CDC, 2018), For example, let individuals know to avoid contact with others if they are sick and for 24 hours after the last fever, avoid contact with sick individuals, clean and disinfect hands and surfaces that may be contaminated after contact with sick individuals, and cover the mouth and nose if coughing and sneezing. Communication that one of the mitigating medication treatments is obtaining the flu
antiviral drug. The antiviral drug would be taken after contracting the flu
and can make the symptoms milder and shorten the time that the individual is sick (CDC, 2018).
Public Health Risks of Communicating to the Public and Media............Missing document
Center for Disease Control and Prevention (CDC). (2018, January 19). Influenza
). Retrieved January 23, 2018, from https://www.cdc.gov/flu
Shi, L., Johnson, J. A., & Novick, L. F. (2014). Novick & Morrow\'s Public Health Administration: Principles for population-based management. Burlington, MA: Jones & Bartlett Learning.
Rhode Island Department of Health (2018). Influenza
Information For Healthcare Providers
intro and conclusion
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