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Essay Instructions: Industry Forecasting

Identify a product offered within an industry. Research the major trends that will be impacting that industry over the next five years. Develop a two- to three-page paper in the correct APA writing style and synthesize how those anticipated trends might impact the successful marketing of the product. Include a minimum of 2-4 resources; 1 resource must be peer reviewed. List the resources in the correct APA writing style.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

Mullins, J. W., Walker, Jr., O. C., & Boyd, H. W. (2010). Marketing management: A strategic decision making approach (7th ed.). Boston: McGraw-Hill Irwin

Essay Instructions: Industry's most anticipated culinary forecast reveals menu trends for 2012. The National Restaurant Association's annual survey of more than 1,800 professional chefs -- members of the American Culinary Federation -- reveals the hottest trends on restaurant menus in 2012. "What's Hot in 2012" survey. Go the below website and answer the following question:
http://www.restaurant.org/pressroom/social-media-releases/release/?page=social_media_whats_hot_2012.cfm Click on the Chef Survey image to download full survey results.

What will be the hottest trend with Ethnic Cuisines and Flavors?

Essay Instructions: Industry: AutoMobile Industry or Ford Motor Company

In this assignment you will research and evaluate social, political or economic issues that may impact your industry or organization’s current market position. More specifically, you will provide a strategic analysis that identifies social trends that may provide opportunities for your industry/organization as well as potential threats.

TASK
• Select an industry sector that you are particularly interested in
• Research how national and/or global political, social and economic trends and developments are impacting that sector’s outlook
• Identify trends that might provide both opportunities for and threats to the industry
• Provide a well-researched analysis that discusses the opportunities and threats that you identified

PROCESS
Your proposal should develop around the following points:

1. Conduct research to identify economic (at the global or national level), political and social trends and developments that might positively as well as negatively impact your industry/company.
2. Rank order them in order of importance.
3. Identify the biggest opportunity and the biggest threat and discuss their implications. These implications should focus on how these issues may demand adjustments of company goals; for example, a change in marketing strategies, a change in product or service lines, a change in production or distribution methods, etc. This should be based on research and not only on what you assume will be popular.
4. If appropriate, you may provide a recommendation to the industry based upon your analysis.

There are faxes for this order.

Essay Instructions: Industry Research
• Write a 1750-2450 word paper that provides an economic profile of the home building industry you have researched.
• Utilize all the information you have gathered throughout the course to write your paper.(I will email documents momentarily this will help the paper).
• Conclude the paper with these final thoughts:
o How the economy affects the success of your chosen industry.
o Economic influences that can affect the industry in a negative way.
There are faxes for this order.