Industry Essays and Research Papers

Instructions for Industry College Essay Examples

Title: Industry Forecasting Identify a product offered industry Research major trends impacting industry years Develop a page paper correct APA writing style synthesize anticipated trends impact successful marketing product

  • Total Pages: 3
  • Words: 883
  • References:4
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Industry Forecasting

Identify a product offered within an industry. Research the major trends that will be impacting that industry over the next five years. Develop a two- to three-page paper in the correct APA writing style and synthesize how those anticipated trends might impact the successful marketing of the product. Include a minimum of 2-4 resources; 1 resource must be peer reviewed. List the resources in the correct APA writing style.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

Mullins, J. W., Walker, Jr., O. C., & Boyd, H. W. (2010). Marketing management: A strategic decision making approach (7th ed.). Boston: McGraw-Hill Irwin

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References

Congressional Budget Office, Congress of the United States. (2008). Effects of gasoline prices on driving behavior and vehicle markets Washington, DC: CBO. Retrieved from http://www.cbo.gov/ftpdocs/88xx/doc8893/01-14-GasolinePrices.pdf

Constantinides, E. (2006). The Marketing Mix Revisited: Towards the 21st Century Marketing. Journal of Marketing Management. 22 (3/4) 407-438.

J.D. power automotive forecasting. (2011). Retrieved from http://www.jdpowerforecasting.com/downloads/GDS%202009.pdf

Marketing (2007). Marketing. Encyclopedia of Small Business. 2 723-727.

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Title: Industry's anticipated culinary forecast reveals menu trends 2012 The National Restaurant Association's annual survey 1 800 professional chefs members American Culinary Federation reveals hottest trends restaurant menus 2012

  • Total Pages: 2
  • Words: 691
  • Works Cited:0
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Industry's most anticipated culinary forecast reveals menu trends for 2012. The National Restaurant Association's annual survey of more than 1,800 professional chefs -- members of the American Culinary Federation -- reveals the hottest trends on restaurant menus in 2012. "What's Hot in 2012" survey. Go the below website and answer the following question:
http://www.restaurant.org/pressroom/social-media-releases/release/?page=social_media_whats_hot_2012.cfm Click on the Chef Survey image to download full survey results.

What will be the hottest trend with Ethnic Cuisines and Flavors?

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Title: Social political or economical issues that impact the automobile industry

  • Total Pages: 4
  • Words: 1493
  • Bibliography:5
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Industry: AutoMobile Industry or Ford Motor Company

In this assignment you will research and evaluate social, political or economic issues that may impact your industry or organization’s current market position. More specifically, you will provide a strategic analysis that identifies social trends that may provide opportunities for your industry/organization as well as potential threats.

TASK
• Select an industry sector that you are particularly interested in
• Research how national and/or global political, social and economic trends and developments are impacting that sector’s outlook
• Identify trends that might provide both opportunities for and threats to the industry
• Provide a well-researched analysis that discusses the opportunities and threats that you identified

PROCESS
Your proposal should develop around the following points:

1. Conduct research to identify economic (at the global or national level), political and social trends and developments that might positively as well as negatively impact your industry/company.
2. Rank order them in order of importance.
3. Identify the biggest opportunity and the biggest threat and discuss their implications. These implications should focus on how these issues may demand adjustments of company goals; for example, a change in marketing strategies, a change in product or service lines, a change in production or distribution methods, etc. This should be based on research and not only on what you assume will be popular.
4. If appropriate, you may provide a recommendation to the industry based upon your analysis.

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References

Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

Bilek, G. (2010). The Value of Information Sharing in a Build-to-Order Supply Chain. The Business Review, Cambridge, 15(1), 131-136.

Jeffrey H. Dyer, & Nile W. Hatch. (2004). Using Supplier Networks to Learn Faster. MIT Sloan Management Review, 45(3), 57-63.

Jeffrey H. Dyer, & Kentaro Nobeoka. (2000). Creating and managing a high-performance knowledge-sharing network: The Toyota case. Strategic Management Journal: Special Issue: Strategic Networks, 21(3), 345-367.

Gaylord, S.. (2010). From Windfall to Curse? Oil and Industrialization in Venezuela, 1920 to the Present, Latin American Politics and Society, 52(3), 176-179.

Henriksen, B., & Rolstadas, A.. (2010). Knowledge and manufacturing strategy-how different manufacturing paradigms have different requirements to knowledge. Examples from the automotive industry. International Journal of Production Research, 48(8), 2413.

Herrmann, A., Henneberg, S., & Landwehr, J.. (2010). Squaring customer demands, brand strength, and production requirements: A case example of an integrated product and branding strategy. Total Quality Management & Business Excellence, 21(10), 1017.

Ili, S., Albers, A., & Miller, S. (2010). Open innovation in the automotive industry. R & D. Management, 40(3), 246.

Joongsan Oh, & Seung-Kyu Rhee. (2010). Influences of supplier capabilities and collaboration in new car development on competitive advantage of carmakers. Management Decision, 48(5), 756-774.

Jason D. Oliver, & Seung-Hee Lee. (2010). Hybrid car purchase intentions: a cross-cultural analysis. The Journal of Consumer Marketing, 27(2), 96-103.

Wynstra, F., von Corswant, F., & Wetzels, M.. (2010). In Chains? An Empirical Study of Antecedents of Supplier Product Development Activity in the Automotive Industry. The Journal of Product Innovation Management, 27(5), 625.

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Title: Industry Research

  • Total Pages: 6
  • Words: 1897
  • Sources:4
  • Citation Style: APA
  • Document Type: Research Paper
Essay Instructions: Industry Research
• Write a 1750-2450 word paper that provides an economic profile of the home building industry you have researched.
• Utilize all the information you have gathered throughout the course to write your paper.(I will email documents momentarily this will help the paper).
• Conclude the paper with these final thoughts:
o How the economy affects the success of your chosen industry.
o Economic influences that can affect the industry in a negative way.
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Bogoslaw, D. (2007) Homebuilders in a Hole, Business Week Online, pg 15 Accessed Sept 24, 2007 at http://web.ebscohost.com/ehost/detail?vid=6&hid=2&sid=486e70e9-8320-4156-9bd0-750d6c9d32d0%40sessionmgr2

Fed's Calming Outlook Bucks up Stocks, (2007) USA Today, Money Section, pg 1B

Patterson, R. (2005) Home Sour Home, Mother Jones, Vol. 30, Issue 4, Accessed September 26, 2007 from Academic Search Premier

Stovall, S. (2004) Homebuilders: A Slump After the Jump, BusinessWeekOnline, Accessed Sept. 25, 2007 at http://web.ebscohost.com/ehost/detail?vid=6&hid=2&sid=486e70e9-8320-4156-9bd0-750d6c9d32d0%40sessionmgr2

Stover, D. (2006) Building Blocks, Popular Science, Vol. 269, Issue 5, pp 79 -124, 7p

Tangled Reins, (2007) Economist, Vol 384, Issue 8545, pg 80

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