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Essay Instructions: Industry Analysis

Prepare a three (3) page paper to submit to your instructor in APA format. Select an industry in which you have an interest.

Analyze the industry in terms of:

General environment ??" how will the forces be changing over the next three years and how will these forces impact the industry (for example, demographics ??" aging population)?
Task environment ??" look at the task environment from the perspective of a team (for example, who are the suppliers?); identify the forces and how they are affecting a specific organization within the industry.
In summary, provide a general discussion on the impact of the environment on the organization within the industry.

Assignment: Industry Analysis
Instructions
Prepare a three (3) page paper to submit to your instructor in APA format. Select an industry that you are familiar with, or
if you are not familiar with an immediate industry, use the following website to search an industry area of interest:
http://www.bizminer.com/ (Biz Miner provides industry analysis for 16,000 lines of business in 300 US
markets).
Analyze the industry in terms of:
???? General environment ??" how will the forces be changing over the next three years and how will these forces impact
the industry (for example, demographics ??" aging population)?
???? Task environment ??" look at the task environment from the perspective of a team (for example, who are the
suppliers?); identify the forces and how they are affecting a specific organization within the industry.
???? In summary, provide a general discussion on the impact of the environment on the organization within the
industry.

Grading Criteria
Industry Analysis
10 points
Content Criteria Weight
The paper analyzes an industry in terms of the industries general environment: how will the forces
be changing over the next three years and how will these forces impact the industry?
2.5
The paper analyzes an industry in terms of the industries task environment: looks at the task
environment from the perspective of a team; identifies the forces and how they are affecting a
specific organization within the industry.
2.5
The paper provides, in summary, a general discussion on the impact of the environment on the
organization within the industry.
3
Writing Skills
Sentences are complete, clear and concise .5
Paragraph and sentence transitions are present, logical and maintain the flow throughout the paper. .5
Research Criteria
The paper includes a minimum of one to two sources including the textbook. .5
Style Criteria
Must be 3 pages double spaced in length and formatted according to APA style as outlined in the
approved style guide.
.5

Essay Instructions: Industry Analysis

In this section of your Business Plan, you need to convince a potential investor that you understand critical details regarding the industry in which your business will compete. Understanding the characteristics of your industry allow you to make intelligent decisions regarding all future sections of the Business Plan, including marketing, operations, and finance. Examples of vital industry analysis details include the
? size of the industry in units and dollars;
? grow rate of the industry;
? future prospects for the industry;
? average gross and net margins on sales in the industry;
? major companies in the industry; and
? government regulations that apply to the industry.
This is the "heavy lifting" of the Business Plan with regards to research. For this part of the plan, conduct secondary research to identify the metrics that give your concept credibility. Most likely, you will use secondary information from such business publications as Standard & Poor's, U.S. Industry Trade Outlook, or Hoover's Online to gain an understanding of the marketplace. Your goal in this section is finding information that gives you and your investors the picture of the size and scope of the industry.

SIC and NAICS Codes:
You should know your Standard Industrial Classification (SIC) Code and/or NAICS Code for your industry. This code was created by the government to classify business for accounting purposes. In order to find data about your industry, you will have to determine your industry code. Search for these terms on the Internet and you will find valuable information associated with specific industries

Industry Review:
In this section, you will research and report on various aspects of the industry as identified in the introduction. You should start off with a brief history of the marketplace and identify any factors that affect growth. Are there any new entrants in the marketplace? Is this industry heavily regulated? What are the various leading companies in the industry? How long have they been in the market? What is the competition and how much of the market do they own?
In addition to the brief overview, you should give hard facts?the size of the industry in dollars, to be exact. You should list the total products or services sold in the past few years and look at the forecasts for the industry.
Be sure to start with the large picture and move into the specifics for your company. For example, let's say you are developing a pizza restaurant in New York. You start with the overall restaurant industry data, which is $1.3 billion dollars. Of that, $430 million dollars is in the pizza industry, and of that $430 million, $46 million is located in New York City. In other words, you start out very large and move into the specific area (as low as you can go). In some cases, you could get into the local neighborhood industry by drawing a three- or five-mile circle around your store location and defining the market in that area.

Regulation Review:
All businesses are subject to various regulations at the local, state, or national level. These regulations would include what is required to register your business. The type of business your create?proprietorship, partnership, LLC, or corporation (and there are others)?will impact your business taxes and liabilities for various claims against the company. Depending on your type of business, you might need specific licenses to offer products or services for sale. It is important to note that these licensing requirements can differ from state to state; for example, barbers need a license in most states, but not all. For any kind of storefront location, you must ensure that the location is properly zoned to offer the products or services you provide from that location. In addition to meeting the basic requirements of business registration and licenses, you should consider regulations unique to local ordinances. These might include the limit to the number of patrons per square foot, or the amount of parking space required per square foot for retail locations. To make sure you meet these requirements for your Business Plan, research laws and regulations that are specific to the industry in which your business will compete. Briefly describe laws and regulations that apply and explain how your business will meet those conditions.
Demonstrate that you have completed your research. Do not say, "We will obtain all of the appropriate permits." Instead, you must list the regulations by name and how they apply to your business

Competitive Analysis:
This section is a look at the competitors in the marketplace. You need to list the major businesses in the industry. Who are these companies? Are they growing or declining? How long have they been in business? You also need to discuss where these industries are located and discuss their market share.
This is a pretty straightforward section where you profile your competition to understand how you will compete; in your marketing section, you will use this information to craft a marketing plan. Note that you might want to repeat some of your Competitive Analysis in the Marketing Plan portion of your Business Plan.

SWOT Analysis (no less than 5 pages, no more than 7 pages).
Once you have described the key characteristics of your industry, complete a SWOT analysis to briefly describe how your company will compete with regards to strengths, weaknesses, opportunities, and threats.


Overview of each requirement:

Industry Analysis
Research industry averages for profitability in your marketplace. Use this information to determine the validity of your own projections and make changes if necessary.

Regulation review and legal concerns
Determine your location and business environment. Address all legal, zoning, and licensing concerns your business will face. What form of business will you set up? Why? The level of detail required for this section will depend on your type of location (virtual, retail, warehouse, office, restaurant, etc.) and on your idea. Demonstrate that you have completed your research. DON'T say "We will obtain all of the appropriate permits"; instead, summarize them. When you explain your form of business?remember your audience. For example, if you select an S corporation, explain your reasoning for that selection in the context of your potential business, rather than providing the definition of an S corporation. Address any pending regulations which may have an impact on your business.

Competitive analysis
Describe the competitive landscape. Who are the key competitors? What are their strengths and weaknesses? Approximate their market shares. How will you take share from them? How will they most likely try to stop you if you are successful? Who are your indirect competitors? What do they offer your prospects?

SWOT analysis
Identify your company's major strengths, weaknesses, opportunities, and threats. Describe how you plan to maximize your strengths and opportunities and minimize or mitigate your weaknesses and threats.


Special Notation:
Location of the Adult Day Care Industry is up to you. Meaning, based of your research, please pick a location; Region, State, City.

Please use the source material I supplied as a reference.
Here is the APA:
IBISWorld. (2013, January). Adult Day Care in the US Industry Report OD5942.
Retrieved Month Day, 2013, from IBISWorld database

SWOT Analysis Portion of Paper needs to be no less than 5 pages, no more than 8 pages; 5 of the 15 sources need to be for the SWOT. Here is the specific guidelines to the SWOT:
Strengths
Strengths are clearly articulated and relevant. They are supported by both information from this specific business concept as well as industry norms.
Weaknesses
Weaknesses are clearly articulated and relevant. They are supported by both information from this specific business concept as well as industry norms.
Opportunities
Opportunities are clearly articulated and relevant. They are supported by both information from this specific business concept as well as industry norms.
Threats
Threats are clearly articulated and relevant. They are supported by both information from this specific business concept as well as industry norms.
Other
In addition to the narrative, a summary chart depicting the key elements of this business' SWOT analysis using bullet points is provided.
Risk Management Plan
The risk analysis quantitatively and qualitatively defines both positive risks (opportunities) and negative risks (threats).
Risks are prioritized and the most likely and relevant risks are identified (a chart or table may help you communicate this information).
Risk strategies are created for the most likely and relevant risks (contingency planning, avoidance strategies, optimation strategies, transference such as insurance, etc.).

Research
All of the elements of the SWOT are based upon industry data.
Details are researched and assertions are supported.
Earn points for using at least five academic or business sources

Essay Instructions: Industry Analysis

Description:
In this section of your Business Plan, you need to convince a potential investor that you understand critical details regarding the industry in which your business will compete. Understanding the characteristics of your industry allow you to make intelligent decisions regarding all future sections of the Business Plan. Examples of vital industry analysis details include the (not all have to be addressed, whatever is applicable).
? size of the industry in units and dollars;
? grow rate of the industry;
? future prospects for the industry;
? average gross and net margins on sales in the industry;
? major companies in the industry; and
? government regulations that apply to the industry.

Most likely, you will use secondary information from such business publications as Standard & Poor's, U.S. Industry Trade Outlook, or Hoover's Online to gain an understanding of the marketplace. Your goal in this section is finding information that gives you and your investors the picture of the size and scope of the industry.

You should know your Standard Industrial Classification (SIC) Code and/or NAICS Code for your industry. This code was created by the government to classify business for accounting purposes. NAICS is a division of the United States Census Bureau. You can use the Census Bureau to identify valuable demographic information for the target audience in your Marketing Plan.

Please use the Adult Day Care Industry Report as a Reference, there is virtually everything you need here.

Citation:
IBIS World. (2013). Adult Day Care in the US Industry Report OD5942. Retrieved November 10th, 2013, from http://www.ibisworld.com/industry/home.aspx

4 Sections of Plan:

1.
Industry Review
(attached is a SWOT analysis ?DOCUMENT A? completed that can used for some of the Industry Review information). Also, please have a table like the one attached as ?DOCUMENT C? in this section, you can modify.

In this section, you will research and report on various aspects of the industry as identified in the introduction. You should start off with a brief history of the marketplace and identify any factors that affect growth. Are there any new entrants in the marketplace? Is this industry heavily regulated? What are the various leading companies in the industry? How long have they been in the market? What is the competition and how much of the market do they own?
In addition to the brief overview, you should give hard facts?the size of the industry in dollars, to be exact. You should list the total products or services sold in the past few years and look at the forecasts for the industry.
Be sure to start with the large picture and move into the specifics for your company. For example, let's say you are developing a pizza restaurant in New York. You start with the overall restaurant industry data, which is $1.3 billion dollars. Of that, $430 million dollars is in the pizza industry, and of that $430 million, $46 million is located in New York City. In other words, you start out very large and move into the specific area (as low as you can go). In some cases, you could get into the local neighborhood industry by drawing a three- or five-mile circle around your store location and defining the market in that area.

2.
Regulation Review
(attached is ?DOCUMENT B?, which is used as a source for this section)

All businesses are subject to various regulations at the local, state, or national level. These regulations would include what is required to register your business. The type of business your create?proprietorship, partnership, LLC, or corporation (and there are others)?will impact your business taxes and liabilities for various claims against the company. Depending on your type of business, you might need specific licenses to offer products or services for sale. It is important to note that these licensing requirements can differ from state to state; for example, barbers need a license in most states, but not all. For any kind of storefront location, you must ensure that the location is properly zoned to offer the products or services you provide from that location. In addition to meeting the basic requirements of business registration and licenses, you should consider regulations unique to local ordinances. These might include the limit to the number of patrons per square foot, or the amount of parking space required per square foot for retail locations. To make sure you meet these requirements for your Business Plan, research laws and regulations that are specific to the industry in which your business will compete. Briefly describe laws and regulations that apply and explain how your business will meet those conditions.
Demonstrate that you have completed your research. Do not say, "We will obtain all of the appropriate permits." Instead, you must list the regulations by name and how they apply to your business.

3.
Competitive Analysis

This section is a look at the competitors in the marketplace. You need to list the major businesses in the industry. Who are these companies? Are they growing or declining? How long have they been in business? You also need to discuss where these industries are located and discuss their market share.
This is a pretty straightforward section where you profile your competition to understand how you will compete

4.
SWOT Analysis
(Feel free to use some of the information in ?DOCUMENT A?, however this section is more specific to the new business along with key industry data). I have attached DOCUMENT D which is how the SWOT should be in this portion, bullet point with a paragraph or so. Very simple; maybe with a chart at the end like you did in DOCUMENT A. The SWOT should be summed up in less than a page.

Once you have described the key characteristics of your industry, complete a SWOT analysis to briefly describe how your company will compete with regards to strengths, weaknesses, opportunities, and threats.

NOTE****

The location is up to you for the Adult Day Care Center - go ahead and pick the State, City, and marketplace depending on research - it needs to be in the Mid-Atlantic Region (page 16 on industry report).

Do not hesistate to ad one chart/graphs in another section for nice visuals (on top of the one in Industry Review). I like what you did with the ones in DOCUMENT A.

I have provided two sources that need to be used, the other four are up to you.

Essay Instructions: Industry Analysis:
Independent, and critical industry analysis and write a research report that begins with a one-page executive summary and ends with a statement describing the industry’s outlook for the next five years, strategic recommendations, and an explanation of whether or not this industry, as it stands, provides a good investment opportunity.

This is a report (not a research paper or a piece of literature). The style should be formal, and all references must be formatted in APA style.

Required Topics to be covered in your report:
? Table of Contents
? Table of Figures (any visuals you have not created yourself)
? Executive Summary ??" ONE page (you will write it after you have finalized your
entire paper)
? SPELT analysis (3-4 pages)
? Market segmentation, demographics, and customer preferences (3-4 pages)
Creating your own charts to summarize information in visual form is strongly
encouraged
? Major competitors and market share (1-2 pages) (include graphs and charts you
will create yourself)
? Industry relative to Porter’s 5 Forces (2-3 pages)
? Comparative financials of the major competitors, including ratios based on
current balance sheets and income statements, explaining what they measure and what it means in terms of the industry’s performance compared to other industries (3-4 pages) Again, create helpful visuals demonstrating trends and include these here
? SWOT analysis (2-3 pages)
? Strategic recommendations for the industry (naturally flowing from your SWOT) (2-3 pages)
? References (formatted using APA referencing methodology)
? Appendices (anything too big to be included in the body of the paper, such as
financials themselves, etc.)

To the writer: This paper is due on Wednesday 4th June at 6pm pacific time zone, Please submit the paper before that dedline as no delay or extensions will be allowed.

I will provide the industry report with the order to use as the major reference. you can use additional references such as 10k reports of the industry only. Please focus on the documents attached with this order first.
There are faxes for this order.

Customer is requesting that (wizzy) completes this order.