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Essay Instructions: Dear Writer,

i am doing a project about IN N OUT burger for my management class.We are planning to open up them in Atlanta area. I have a group and my duty is to write about the local competitors of the In N Out which are Red Robin Gourmet Burger, Farm Burger , and Five Guys burger. I have collected some information about them, and will post them below. My point will be I want you to find specific differentiators about IN n Out that is better than other burger places. Why a customer should choose IN n Out burger and why is has better features than other places, writing these with reasoning them. One more important point will be is " writing menu simplicity as a strategy" I want you to use this article while you are writing about this part.

This HBR article defends in n out’s simple menu and cites it as a significant cost cutting strategy. Would be great to cite in the paper.

http://hbr.org/2005/11/innovation-versus-complexity-what-is-too-much-of-a-good-thing/ar/1

There is another article about comparison of some places but don't write about Shake Shack please, even don't mention it.

http://aht.seriouseats.com/archives/2011/05/in-n-out-vs-five-guys-vs-shake-shack-the-first-bi-coastal-side-by-side-taste-test.html

Essay Instructions: Dear Writer,

I am doing a project of INN N OUT Burger.My main focus in here is making a comparison of 3 big burger companies which are "IN N OUT BURGER", "FIVE GUYS BURGER" and "RED ROBIN GOURMET BURGER"and "FARM BURGER". You need to analyze all these 3 burgers companies but you have show why Inn and Out burger should be better than them because I am planning to open new branches in Atlanta area. I choose two big burger companies and one local burger company which is the"Farm Burger". You need show the important differentiators of Inn n Out Burger. How do they do their farms, etc, This project is very important for me so please ask any questions when you have please

One more important point will be is " writing menu simplicity as a strategy" I want you to use this article while you are writing about this part.

This HBR article defends in n out's simple menu and cites it as a significant cost cutting strategy. Would be great to cite in the paper.

http://hbr.org/2005/11/innovation-versus-complexity-what-is-too-much-of-a-good-thing/ar/1

There is another article about comparison of some places but don't write about Shake Shack please, even don't mention it.

http://aht.seriouseats.com/archives/2011/05/in-n-out-vs-five-guys-vs-shake-shack-the-first-bi-coastal-side-by-side-taste-test.html