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Instructions for Google College Essay Examples

Title: Financial Management

Total Pages: 7 Words: 1904 Bibliography: 4 Citation Style: APA Document Type: Essay

Essay Instructions: Google, a leader in Internet information searching, is being challenged by other big names in Internet technology. Compare and contrast Google’s business model and financial management with Microsoft’s, which launched Bing.
Access Google and Microsoft’s annual reports and financial statements at their Websites. In addition to the text, you may access some other sites and or sources to understand the how to analyze an income statement and a balance sheet.

Calculate or identify from each company’s most recent annual report the six (6) specific financial ratios listed and provide as an appendix to the paper.
•Liquidity measurement ratio:

?-?Current ratio
•Profitability indicator ratios:

?-?Return on assets
?-?Return on equity
•Debt ratio:

?-?Debt ratio
•Operating performance ratio:

?-?Fixed asset turnover ratio
•Cash flow indicator ratio:

?-?Dividend payout ratio
•Investment valuation ratio:

?-?Price / Earnings ratio

Compare and contrast each company’s business model: (1) core business, (2) leading products and/or services, (3) management/leadership style, and (4) innovation track record.

Use the financial ratio analysis and explain which company is better able to withstand a major recession.

Explain what the profitability ratios can tell about Google and Microsoft’s performance and how that information would influence investing decisions.

Identify and explain three (3) primary financial-based guidelines that should be used when selecting which of these two companies to invest in.

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA

Excerpt From Essay:

Title: Google Analytics

Total Pages: 2 Words: 738 Sources: 1 Citation Style: MLA Document Type: Research Paper

Essay Instructions: “Google Analytics” is the enterprise-class web analytics solution that gives rich insights into website traffic and marketing effectiveness. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.”

Investigate the available tools on Google analytics. In a 1-2 page paper, summarize how these tools are used and what information they provide the user.

This paper should adhere to APA style standards including the following: Double space, 1” margins, title page with in text citation of references.

Excerpt From Essay:

Title: Google and the Wisdom of the Clouds

Total Pages: 2 Words: 560 References: 2 Citation Style: APA Document Type: Essay

Essay Instructions: Google and the Wisdom of the clouds
How can companies encourage innovation? How do you view clouds benefiting the business community?

2pgs
double spaced
2 credible sources
chicago manual
There are faxes for this order.

Excerpt From Essay:

Title: Problems between Google and China

Total Pages: 4 Words: 1418 Works Cited: 3 Citation Style: MLA Document Type: Research Paper

Essay Instructions: Google is in conflict with the Chinese government because the government wants to sensor the information available to its citizens. I would like to examine if Google should respect China's wants, and allow them to censor information. I would also like to look into if the government is using their power and influence to force Google out because it is a foreign company and is taking away users from Chinese companies. Whatever else that can add to this to make it a strong case. It is an essay for my business ethics class so write about different stakeholders that are affected, and things of that nature. The sources can all be from the internet as long as they are from credible websites.

Excerpt From Essay:

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