Google Essays and Research Papers

Instructions for Google College Essay Examples

Title: Financial Management

  • Total Pages: 7
  • Words: 1904
  • Bibliography:4
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Google, a leader in Internet information searching, is being challenged by other big names in Internet technology. Compare and contrast Google’s business model and financial management with Microsoft’s, which launched Bing.
Access Google and Microsoft’s annual reports and financial statements at their Websites. In addition to the text, you may access some other sites and or sources to understand the how to analyze an income statement and a balance sheet.

Calculate or identify from each company’s most recent annual report the six (6) specific financial ratios listed and provide as an appendix to the paper.
•Liquidity measurement ratio:

?-?Current ratio
•Profitability indicator ratios:

?-?Return on assets
?-?Return on equity
•Debt ratio:

?-?Debt ratio
•Operating performance ratio:

?-?Fixed asset turnover ratio
•Cash flow indicator ratio:

?-?Dividend payout ratio
•Investment valuation ratio:

?-?Price / Earnings ratio

Compare and contrast each company’s business model: (1) core business, (2) leading products and/or services, (3) management/leadership style, and (4) innovation track record.

Use the financial ratio analysis and explain which company is better able to withstand a major recession.

Explain what the profitability ratios can tell about Google and Microsoft’s performance and how that information would influence investing decisions.

Identify and explain three (3) primary financial-based guidelines that should be used when selecting which of these two companies to invest in.

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA

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Works Cited:

Alexa.com. (2012). Top sites. Retrieved March 7, 2012 from http://www.alexa.com/topsites

BBC. (2010). Google stops censoring search results in China. British Broadcasting Corporation. Retrieved March 7, 2012 from http://news.bbc.co.uk/2/hi/business/8581393.stm

Google 2011 Form 10-K. Retrieved March 7, 2012 from http://www.sec.gov/Archives/edgar/data/1288776/000119312512025336/d260164d10k.htm#toc260164_11

Microsoft 2011 Annual Report. Retrieved March 7, 2012 from http://www.microsoft.com/investor/reports/ar11/docs/2011%20Annual%20Report.doc

Yahoo! Finance: Google. (2012). Retrieved March 7, 2012 from http://finance.yahoo.com/q/ks?s=GOOG+Key+Statistics

Yahoo! Finance: Microsoft. (2012). Retrieved March 7, 2012 from http://finance.yahoo.com/q/ks?s=MSFT+Key+Statistics

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Title: Google Analytics

  • Total Pages: 2
  • Words: 738
  • Sources:1
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions:Google Analytics” is the enterprise-class web analytics solution that gives rich insights into website traffic and marketing effectiveness. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.”

Investigate the available tools on Google analytics. In a 1-2 page paper, summarize how these tools are used and what information they provide the user.

This paper should adhere to APA style standards including the following: Double space, 1” margins, title page with in text citation of references.

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References

Google Analytics. (2010). Official website. Retrieved August 15, 2010 at http://www.google.com/analytics/

Google Analytics usage. (2010). Built With. Retrieved August 15, 2010 at http://trends.builtwith.com/analytics/Google-Analytics

Rutter, Jake. (2010). How Google Analytics uses cookies to track your visitors. Retrieved August 15, 2010 at http://onerutter.com/web/web-metrics/how-google-analytics-uses-cookies-to-track-your-visitors.html

What is Google analytics? (2010). Google. Retrieved August 15, 2010 at http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55591

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Title: Google and the Wisdom of the Clouds

  • Total Pages: 2
  • Words: 560
  • References:2
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Google and the Wisdom of the clouds
How can companies encourage innovation? How do you view clouds benefiting the business community?

2pgs
double spaced
2 credible sources
chicago manual
There are faxes for this order.

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Bibliography

1. Hayes, Brian. Cloud Computing. Communications of the ACM. July 2008

2. Gardner, Marilyn. How companies can encourage innovation. The Christian Science Monitor. October 2007

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Title: Problems between Google and China

  • Total Pages: 4
  • Words: 1418
  • Works Cited:3
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Google is in conflict with the Chinese government because the government wants to sensor the information available to its citizens. I would like to examine if Google should respect China's wants, and allow them to censor information. I would also like to look into if the government is using their power and influence to force Google out because it is a foreign company and is taking away users from Chinese companies. Whatever else that can add to this to make it a strong case. It is an essay for my business ethics class so write about different stakeholders that are affected, and things of that nature. The sources can all be from the internet as long as they are from credible websites.

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Works Cited

"Baidu.com." Alexa.com: The Web Information Company. < http://www.alexa.com/siteinfo/baidu.com> Updated Accessed 22 April 2010.

Chi, Jin, and Lamb, Megan,. "China Mobile, Google Launch Cooperation: Creating Leading Mobile Search Service in China." Press release. Posted 1/04/2007 2. Accesed 17 April 2010 at 5:48pm PST. © Google, Inc.

Drummond, David, SVP. The Official Google Blog: Insights from Googlers into our products, technology, and the Google culture. "A new approach to China." Blog post. Posted1/12/2010 03:00:00 PM . Accessed 17 April 2010, 5:56pm PST. © 2009 Google, Inc.

Google Investor Relations. "Google Announces First Quarter 2010 Financial Results." 4/15/2010. Accessed 17 April 2010.

Helft, Miguel, and Wines, Michael. The New York Times. "Making a Stand, Google Faces the Fallout." Wednesday, March 24, 2010.

Schrage, Elliot. The Official Google Blog. "Testimony: The Internet in China." Posted 2/15/2006 9:50:00AM. Accessed 19 April 2010.

Vascellaro, Jessica E., and Chao, Loretta. The Wall Street Journal. "Google Runs Into China's 'Great Firewall'." Wednesday, March 31, 2010.

TEDBlog. "Sergey Brin on Google's China Decision." 24 February 2010. Recorded in Long Beach, California, February 2010. Acccessed 20 April 2010.

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