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Essay Instructions: Global market
Why McDonald's restaurant success in U.S, but not seems success in U.K/Europe? What's the obstacle/problems it faces in U.K?What is the reason of McDonald's failure in U.K? How did McDonald adapt its products in U.K?
(hints: McDonald's product is food, which is the cultural product,let use "culture" to explain why McDonald's fail in U.K, please identify the problem it faces)

Excerpt From Essay:

Essay Instructions: We live in a world where geographic boundaries cease to exist when it comes to goods, services, and even food. We think nothing of having freshly squeezed orange juice or kiwis for breakfast, even if we live in New York City with 10-inches of snow on the ground in the middle of January. We live in an age where everything and anything is available for consumption year-round at your local grocery store. However, this global market also comes with potentially major ecological and economic impacts (both positive and negative). For example, the coffee you drink may come from beans imported from Columbia, the sugar you use may come from India, or the steaks you sear on the grill may have come from Argentina. How much fuel was spent transporting these products across the ocean? Were any pesticides used? If so, was it done in a sustainable fashion? Were forests cleared to make room for grazing herds or larger agricultural fields? These are just a few of the many questions we should be asking ourselves.

For this assignment, think about the impact that two (2) of your meals have on our world from an ecological and economic perspective. You can pick breakfast, lunch or dinner, and then answer the following questions. in 1,000-words, using APA style formatting, including all appropriate citations:

1.List all of the components of two of your meals. Then,
A.Where did each component of your meal originate? List the country that each part of your meal came from. (i.e., Did that glass of red wine come from Australia? Is the cheese from France?)
B.List where you purchased the products from.
C.Consider the chain of events that took the product to get from the farm/laboratory to your table.
2.What are some of the benefits of a global market and why? List at least 2 benefits, weighing any short-term and long-term impacts.
3.What are some of the impacts of this global market and why? Considering both short-term and long-term impacts, provide at least 2 negative impacts.
4.Consider the phrase Think Globally, Act Locally. What does it mean to you?
5.Has your research on the global market changed the way you will choose goods in the future? Why or why not?
This project should be a minimum of 1,000-words in APA style format. As always, be sure to provide appropriate citations, references, and links to any information you use in this paper. Be sure to also avoid copying and pasting large sections of text from any given source. For help with citations, refer to the APA Quick Reference.

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Title: Review Questions

Total Pages: 12 Words: 3788 Sources: 24 Citation Style: APA Document Type: Essay

Essay Instructions: Provide a one page response for each question. Each question shall have 2 scholarly citations to be captured in the References.






1. Identify the major geographic and demographic segments in global markets.



2. The president of XYZ Manufacturing Company of Buffalo, New York, comes to `you with a license offer from a company in Osaka, Japan. In return for sharing the company’s patents and know-how, the Japanese company will pay a license fee of five percent (5%) of the factory price of all products sold on the U.S. company’s license. The President wants your advice. What would you tell him?



3. What are the six attributes that distinguish GSP’s from traditional joint ventures?

4. Outline Porter’s five forces model of industry competition. How are the various barriers of entry relevant to global marketing?



5. What are the differences among a local, a national, an international, and a global product or brand? Cite examples.



6. What are the three alternative approaches to global pricing? Which one would you recommend to a company that has global market aspirations?

7. What factors influence the channel structures and strategies available to global marketers?



8. In what ways can global brands and global advertising campaigns benefit a company?



9. What is the role of sales promotion in the marketing mix? How does this role differ for industrial and consumer products.



10. Which strategic marketing implications arise form the so-called “network effect”?



11. What is a global marketing audit?



12. Do you believe that economic democracy (free markets) will inevitably lead to political democracy? Why or why not?

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Title: Weekly Reflection

Total Pages: 2 Words: 642 References: 2 Citation Style: MLA Document Type: Research Paper

Essay Instructions: write a little something on how one of these objectives relates to job


1. Estimate the sustainability of long-term business operations.

2. Explain how the global market affects business strategy.

3. Construct a long-term strategic management plan for sustaining organizational performance.

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