Image-Making, 5 pages, MLA stylistics
1) here is the copy of the essay handout
"In today’s visual world of computers and graphics of every kind, it becomes ever more important that the student can identify propaganda by the various components use over a long period of time. But becoming ever more sophisticated. Use of gigantism
, color, repetition, along with the use of media in all its facets, adding opinion managers, visual specialists of all kinds—all of whom work hard at selling, manipulating, and swaying the public whether in buying commercial goods, voting for political power, or feeding the hand held out for donations for whatever cause, including multi-millionair tele-evangelists"
2) our professor talked about Apple Inc's logo, he asked us "who took the bite out of the apple" and the answer is "God", he siad everyone has been bited by God, so that everyone has flaws. Apple's logo is meaningfull because Apple's logo: bited apple show their idea of unique culture. Only less than perfece product can be continuously improved,
here is the area for my paper:
advertisement for a commercial product (this is not a business paper-just look at successful image-making of advertisements over the years.)
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Gobe, Marc. Emotional branding, the new paradigm for connecting brands to people. Allworth press. 2001
Kluger, Richard. Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris. New York: Alfred A. Knopf, 1996.
Pricken, Mario. Creative advertising. Thames & Hudson. 2008.
Ogilvy, David. Ogilvy on advertising. Vintage, 1985
Wheeler, Alina. Designing brand identity: a complete guide to creating, building and maintaining strong brands. Wiley. 2006