IF FOR ANY REASON THIS ASSIGNMENT CAN NOT BE COMPLETED?PLEASE LET ME KNOW AS SOON AS POSSIBLE!
The service that will be used in this assignment is a ?Grocery Delivery Service? to the local, Arlington, TX area. Like ?FreshDirect
? offered on the east coast (www.freshdirct.com), the competitive advantage is there isn?t a store in the area that provides such a service. I would like it to be simulated as though it was going to be offered to a local grocery store, such as Wal-Mart, Kroger?s, Alde?s, Save-A-Lot etc. Instructions for this assignment are listed below:
Service to be sold ? What are the primary features and benefits of this service? What is the service?s competitive advantage?
Elevator speech ? This part of the exercise requires that you gain the attention of a buyer un a very short period of time?the time it takes to get from the first floor to the top floor of a high rise building in an elevator. This exercise is real?it is commonly used by prospective entrepreneurs seeking venture capital. Venture capitalists do not have time for listening to entrepreneurs drone on about details of their inventions or ideas. They want to become excited and see the financial potential in an invention or idea in 30 to 40 seconds
Overview of elevator speech ? Prepared presentation that says a lot in a few words. The core message markets yourself and the organization?make them want more.
NO-NO?Don?t tell them what you are (e.g. salesperson, marketer)?tell how you help others.
NOTE: Accompanying the service description must be information about the kinds of organizations that might be interested in purchasing the service (Wal-Mart, Kroger?s, Alde?s, Save-A-Lot etc.)
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