Food Industry Essays and Research Papers

Instructions for Food Industry College Essay Examples

Title: How has the Fast Food Industry changed from the 1950s to the present

  • Total Pages: 7
  • Words: 2451
  • References:0
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: APA style must be followed. Paper must include title page, abstract, and reference page. 12 pitch Times New Roman Font must be used. Margins should be 1 inch top, bottom, right, and left. Reference page must have a minimum of three sources, and there must be at least one of each type of source (book, empirical journal article, and a electronic source). You must cite at least one book, one electronic, and one peer reviewed journal article in the references. Each paragraph should have at least one citation.

The topic will be: How has the fast food industry changed from the 1950's to present?

The following should be considered when writing the paper - How has society contributed to this change, and what impact do these changes have on society. (ex: Obesity Problems, The effect on Family Meal Time generally thought to be an important part of bonding and togetherness, Has the increasing fast paced way of life contributed, How has the Fast Food Industry been percieved through the 1950's to present and what was the causes of those perceptions - do they refelct societal norms of the times? Etc.)

Please reference the book Fast Food Nation by Eric Schlosser, and the movie Super Size Me if possible.

Ideas that might help: Supersize (contribute to obesity?),
Portions, Environment friendly packages (remember styrofoam containers), Nutritional Info, Value Meals, wider variety to include broader tastes, expanding markets (salads, chicken, mexican, pizza, subs, etc.), debit cards, drive thru's (technology), expansion into foreign markets, kids meals that include toys (are kids being targeted? playlands etc.)

I will fax additional info on materials I have found that might help get the paper started.
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References

Berlau, J. (July 15, 2002). Big Food Fight: When Big Tobacco Was Taken Down by a Rash of Lawsuits, Consumers Were Assured That Other 'Bad' Products Wouldn't Be Targeted, but the Fast-Food Industry Appears to Be Next. Insight on the News, 18(25), 12.

Gershman, M. (1990). Getting it right the second time: How American ingenuity transformed forty-nine marketing failures into some of our most successful products. Reading, MA: Addison Wesley.

Krueger, A.B. (1991). Ownership, Agency, and Wages: An Examination of Franchising in the Fast Food Industry. Quarterly Journal of Business and Economics, 106(1), 75.

McCaslin, J. (March 23, 2004). Pass the Ketchup. The Washington Times, A09.

Newman, K.S. (Fall 1995). Dead-End Jobs: A Way Out. Brookings Review, 13(4), 24.

Ritzer, G. (2000). The McDonaldization of society. Thousand Oaks, CA: Pine Forge Press.

Schlosser, E. (2001). Fast food nation. Boston: Houghton Mifflin Company.

Talwar, J.P. (2002). Fast food, fast track: Immigrants, big business, and the American dream. Boulder, CO: Westview Press.

Zanello, L. (2005). A Fast Food Nation. A Brief History Of The Fast Food Industry. Retrieved February 8, 2005 at http://www.seethedonkey.com/presents/fastfoodhistory/history.html.

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Title: Research Paper analyze industry Porters Five Forces Model Industry Competition evaluate performance companies assigned industry The Balanced Scorecard Baldrige National Quality Program The paper include a thoughtful analysis historic current projected performance industry companies frameworks tools concepts academicians practitioners a develop recommendations improve future performance

  • Total Pages: 18
  • Words: 5701
  • Works Cited:15
  • Citation Style: APA
  • Document Type: Research Paper
Essay Instructions: Research Paper:

thoroughly analyze an industry using Porter?s Five-Forces Model of Industry Competition, and will then evaluate the performance of two companies in the assigned industry using The Balanced Scorecard and the Baldrige National Quality Program. The paper should include a thoughtful analysis of the historic, current, and projected performance of the industry and the companies using any frameworks, tools, and concepts from well-known academicians and practitioners as a way to develop recommendations to improve future performance.

my topic is FAST FOOD INDUSTRY, please choose one FAST FOOD COMPANY to analysis. (KFC or others)

At a minimum, the following topics must be covered in the paper:
Industry dynamics ? Use Porter?s Five Forces to identify major characteristics and trends impacting the industry, including industry size, regulations, recent mergers, acquisitions and joint ventures, use of technology, economics and profitability, degree of direct competition, vulnerability to substitution, etc.

Company Summary ? Use The Balanced Scorecard to analyze each company?s historic and expected future performance using several examples from the four dimensions: financials, customer, internal process, and learning & growth.

Identify and Address Major Issues and Opportunities for Each Company by performing a SWOT analysis on each company. Use the criteria from The Baldrige National Quality Program as a guide for identifying each organization?s internal strengths and weaknesses, as well as the external opportunities and threats.

Develop Recommendations ? Based on your earlier work and with careful analysis on the progression of the industry, company, and product within its respective lifecycle; provide a summary that addresses the major performance issues, opportunities, threats, constraints, and critical success factors for the industry and both companies.


This assignment will be divided in five parts: an informal outline, an industry analysis, company evaluations, recommendations, and an informal oral summary.

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References

About McDonald's, (2011). Sustainability Scorecard. Retrieved on March 27th, 2013, from

Birn, R. (2004). Effective Use of Market Research: How to Drive and Focus Better Business Decisions, 4th Edition. London: Kogan Page

Blythe, J., & Megicks, P. (2010). Marketing Planning: Strategy, Environment and Context, 3rd Edition. U.K: Prentice Hall

Ellwood, I. (2002). The essential brand book: over 100 techniques to increase brand value. 2nd Edition. London: Kogan Page

Hill, C.W., & Jones, G.R. (2012). Strategic Management Theory, 10th Edition. Mason, OH: South-Western, Cengage Learning

Hitt, M.A., Ireland, R.D., & Hoskisson, R.E. (2011). Strategic Management: Competitiveness & Globalization - Concepts, 9th Edition. Mason, OH: South-Western Cengage Learning

Kotler, P. (2010). Principles of Marketing: A South Asian Perspective, 13th Edition. India: Pearson Education

Jenny, M., & Scammon, D.L. (2010). Principle-Based Stakeholder Marketing: Insights from Private Triple-Bottom-Line Firms, Journal of Public Policy & Marketing, 29 (1): 12-26

Jobber, D. (2009). Principles and Practice of Marketing, 6th Edition. U.K: McGraw Hill

KFC, (2013). About. Retrieved on March 27th, 2013, from

Kurtz, D.L., MacKenzie, H.F., & Snow, K. (2010). Contemporary Marketing, 2nd Edition. Toronto: Nelson Education

Lamb, C., Hair, J., & McDaniel, C. (2012). Essentials of Marketing, 7th Edition. Ohio: South-Western Cengage Learning.

Lancaster, G., & Withey, F. (2007). Marketing Fundamentals, 2nd Edition. U.K: Butterworth-Heinemann

McDonald's, (2013). Our Story. Retrieved on March 27th, 2013, from

Mu-hlbacher, H., Dahringer, L., & Leihs, H. (2006). International Marketing: a Global Perspective, 3rd Edition. London: Thomson Learning

Paley, N. (2006). The Manager's Guide to Competitive Marketing Strategies, 3rd Edition. London: Thorogood Corporation

Pride, W.M., & Ferrell, O.C. (2012). Foundations of Marketing, 5th Edition. Australia: South-Western, Cengage Learning

Thomas, C. & Maurice, S. (2011). Managerial Economics: Foundations of Business Analysis and Strategy, 10th Edition. New York: McGraw-Hill.

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Title: Lobbying Issue Obesity and the European Food Industry

  • Total Pages: 5
  • Words: 2136
  • Bibliography:5
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: A. T he Case Study will be an assessment of the main arguments of the European Food Industry Lobbying issue and its connection to obesity.
B. You will be expected to be able to identify the Stakeholders’ positions and motives, how they managed the Policy Arena (or failed to do so) and how the evolution of the issues influenced the nature of the lobbying, and the legislation are affected.
C. All above mentioned points must cover the context of "Obesity in Europe and the Food Industry." You should remember that we live in Brussels, Belgium-where Lobbying is a powerful tool.
D. Be objective. Be Original and Precise. Structure the case study very well.

Your should use only online European sources, dated October 2010-June 2011.

P.S. 1. Please pay attention to sentence structure and spelling. Last time, I ordered a paper and had to correct wrong sentence structures.
2. Please bare in mind that I am European and this paper should not have a trace of an American view, except the language style.


Thank you
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Works Cited

DN Sanco, (2011) European Vegetarian and Animal News Alliance (EVANA): Renewed Commitment of stakeholders to Combat Overweight and Obesity Related Health Issues Brussels, Belgium

European Public Health Alliance, (2011) putting citizens' health at the heart of Europe, Brussels, Belgium: Retrieved from www.epha.org/a/3107

EurActiv, (2008) European Food Safety Authority: Food industry, food labeling Retrieved from http://www.euractiv.com/en/cap/smes-hit-cost-eu-food-labelling-proposals/article-174970

EurActiv, (2011) Europe Urged to recognize Chronic Obesity Brussels, Belgium: Retrieved from http: / www / euractiv.com.en/health / Europe

Stephen C, Elizabeth R. (2010). EU Introduces Food Labeling Plan to cut obesity rates: Brussels: Europe: Retrieved from http: / www / statcan.gc.ca/pub/85-561-m/85-561-m2008013-eng.htm

Food Labeling, (2010) Labeling of Food made from Packaging Brussels, Belgium: Retrieved from http:/federal register.gov/a/2010/21243

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Title: Catering in the Food Industry

  • Total Pages: 3
  • Words: 900
  • Sources:0
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: The topic is Catering in the Food Industry whereby the format to be used is to be in an outline format with the research included. For example:

I. History of How Catering Service got started in the Food
Industry
Please include the information about how catering got
started.

II. The Benefits of Offering Catering Service
Please include the information here

III. The Downfalls of Catering Services
Please include the information here.

IV. Types of Catering offered by the Restaurant Chain
Please include the information here

V. Types of Catering offered by the Fast Food Chain
Please include the information here.

VI. Types of Catering Offered in General

VII. Salary Range in the Catering Business

VIII. Liability Problems

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