Endorsement Essays and Research Papers

Instructions for Endorsement College Essay Examples

Title: Research 3 companies athletes sponsor return endorsement athletes Write a 2 3 page paper explaining brand athlete a good fit marketing objectives company

  • Total Pages: 2
  • Words: 637
  • References:3
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Research 3 companies and the athletes that they sponsor in return for the endorsement of those athletes. Write a 2 ? 3 page paper explaining why the brand and the athlete are a good fit for the marketing objectives of the company.

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References:

Works Cited:

Reuters. (2013). Nike confirms suspension of Oscar Pistorius endorsement deal. The Guardian. Retrieved February 26, 2013 from http://www.guardian.co.uk/sport/2013/feb/21/nike-oscar-pistorius-contract-suspended

Mickan, R. (2011). Billabong and celebrity endorsement as a business strategy. Suite 101.com. Retrieved February 26, 2013 from http://suite101.com/article/billabong-and-celebrity-endorsement-as-a-business-strategy-a333692

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Title: To what extent does sports celebrity endorsement and advertisement of sports equipment affect the consumers purchasing decision

  • Total Pages: 34
  • Words: 8783
  • Works Cited:0
  • Citation Style: Harvard
  • Document Type: Research Paper
Essay Instructions: Hello Dear Sirs!

Herewith I send You the enclosed topic for my dissertation such as my questionnaire that I worked out and composed with the consent of my supervisor.
According to my supervisor the below questionnaire should be distributed to about 100 participants in order to get a result.
Are You able to do this work or should I work out this questionnaire by my self and send You the completed outcome of this questionnaire?
Furthermore I’ll need 10 000 words in my dissertation.
In this dissertation will be required approximately,
300 words for the Introduction
3000 words for the Literature
1500-2500 words for the Methodology
Attaching the Result-Data (What I’m found) and following by Discussion/Conclusion.
In this Dissertation should be included primary and secondary research as well.
Let me know whether You will need some further questions or information.

Best Regards

Eugen Jerilow




To what extent does sports celebrity endorsement and advertisement of sports equipment affect the consumer’s purchasing decision?


The aims and objectives of the study are:

1. To find out the effects that celebrity endorsements can have on consumer purchasing decisions.
2. To evaluate attitudes and thoughts of consumers towards the promotion of products by celebrities.

3. To assess the effects - positive and negative – of using celebrity glorification when promoting products.




Question 1:
Would you buy a sports equipment due to celebrity endorsement?

Strongly Agree
Agree
Strongly Disagree
Disagree
Don?t Know

Question 2:

Do sports celebrities or advertisement of sports equipment by sports celebrities influence your purchasing decision?

always sometimes never



Question 3:
Do you agree that advertising is more influential if it is associated with certain sports celebrities?

Strongly Agree
Agree
Strongly Disagree
Disagree
Don?t Know

Question 4:
Do you agree that attractiveness of a sports athlete is an important factor for the effectiveness of an advertisement?

Strongly Agree
Agree
Strongly Disagree
Disagree
Don?t Know


Question 5:
Would you be more willing to buy a certain sports equipment if the endorsed product falls into the promoting sports celebrity’s field of expertise?

Strongly Agree
Agree
Strongly Disagree
Disagree
Don?t Know


Question 6:
Would you agree that celebrities promoting several products are losing credibility in regard to the promoted products?

Strongly Agree
Agree
Strongly Disagree
Disagree
Don?t Know





Question 7:
What do you think about the concept of sports celebrities promoting products?

Very good
OK
Not good
Don’t know

Question 8:
Would you agree that the effectiveness of the promotion of a product by the celebrity becomes more effective the better the respective sports celebrity is performing in his actual field of expertise?

Strongly Agree
Agree
Strongly Disagree
Disagree
Don?t Know

Question 9:
Does sports advertising with sports celebrities influence your purchasing decision of specific sports products?
Yes No

If Yes then because of

Sympathy for the Athlete
Expertise of the celebrity in regard to the product’s performance
Feels as if you are supporting the sport
Trendsetter qualities of the celebrity / Taste of style of the celebrity


Question 10:
Would you purchase a sports product promoted by a sports celebrity regardless of the celebrity’s professional and/or not professional behaviour?

Yes No Maybe

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Works Cited:

Works Cited:

Agrawal, J. & Kamakura, W.A. (1995). The Economic Worth of Celebrity Endorsers: An Event Study Analysis. Journal of Marketing, 59(3), 56-62.

American Sports Data (ASD). (2006). Sports Marketing Research: Relationships Between Sports Participation and Market Trends. American Sports Data, Inc. Online at .

Fact Sheets (FS). (2004). Alcohol Advertising on Sports Television, 2001-2003. The Center on Alcohol Marketing and Youth at Georgetown University. Online at http://camy.org/factsheets/index.php?FactsheetID=20.

Godinez, V. (2007). 'Madden NFL 08' Video Game Scores Big. Dallas Morning News. Online at http://www.dallasnews.com/sharedcontent/dws/ent/stories/DN-madden_0814gl.ART0.State.Edition1.424547e.html.

Kartakoulis, N. (2005). City and Sport Marketing Strategy: The Case of Athens 2004. The United States Sports Academy. Online at http://www.thesportjournal.org/2003Journal/Vol6-No2/athens.asp.

Lainson, S. (1998). The Creative Athlete. Sports Trust. Online at http://www.onlinesports.com/sportstrust/creative35.html

Levesque, J. (2003). Role Models run from Top to Bottom. Seattle Post-Intelligencer Columnist. Online at http://seattlepi.nwsource.com/levesque/153021_leve18.html.

McDaniel, S.R. (1999). An investigation of match-up effects in sport sponsorship advertising: The implications of consumer advertising schemas. Psychology and Marketing, 16(2), 163-184.

Mullin, B.J.; Hardy, S. & Sutton, W.A. (2007). Sport Marketing. Human Kinetics

Mello, J.P., Jr. (2007). Online Sports Marketing: Seting Up for a Grand Slam. E-Commerce Times. Online at < http://www.ecommercetimes.com/story/58467.html>.

Robinson, C. (2007). Turbulent Times. Yahoo! Sports. Online at http://sports.yahoo.com/nfl/news?slug=cr-imageproblem072007&prov=yhoo&type=lgns.

Shilbury, D. (2009). Strategic Sport Marketing. Allen & Unwin.

Tucker, T. (2007). Cobb Sports Marketing Agency Shows Stars the Money. The Atlanta Journal-Constitution. Online at http://www.ajc.com/business/content/business/stories/2007/08/18/careersports_0819.html>.

Wenner, L.A. (1998). Mediasport. Routledge.

Wikipedia. (2009). Sports Marketing. Wikimedia, Ltd. Inc. Online at http://camy.org/factsheets/index.php?FactsheetID=20.

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Title: Gifted Education Delivery in the Small School

  • Total Pages: 2
  • Words: 661
  • Bibliography:0
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: 1. Create a graphic organizer that depicts how your school's gifted placement process aligns with Arizona State requirements. Include roles and responsibilities.

2. Include a word supplement that addresses any gaps you found. Propose solutions for the gaps identified.


My school district is very small. There is no gifted coordinator, students are clustered (teachers do not have a gifted endorsement) test is taken once a year, the CogAT for verbal and quantitative testing.

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Title: Sports Marketing Nike's Marketing Strategy

  • Total Pages: 5
  • Words: 1643
  • Sources:12
  • Citation Style: APA
  • Document Type: Research Paper
Essay Instructions: The project should provide a clear indication as to how course (fundamentals of Marketing) theories ad concepts are applied. Following the concept of Sports Marketing, analyze Nike's Marketing Strategy using the 4p's: Price, Promotion, Place, Product as well as conducting an environmental scanning. Marketing Concepts such as: Customer Value, Satisfaction and Customer Relationship, Corporate Strategies, Ethics and Social Responsibility in Marketing, Consumer Behaviour, Global Marketing, Targeting Mktg. Opportunities, Market Segmentation, New Product Development, Pricing, Brand Management, Mktg. Channels, Retailing, must be mentioned, making emphasis on ADVERTISING and SALES PROMOTION (Endorsements, Special Events, Sponsorship, Mktg. Campaigns, etc).
A diligent research effort utilizing a variety of primary and secondary data sources must be a primary focus of the report. the sources that can be magazines articles, academic journals, books, reference directories, web sites, videos, pamphlets, etc., all of which should be noted in the bibliography.The following conditions must be adhered to for either report option: use subheadings to organize your work, page numbers must be included, there are no restrictions on the number of footnotes/endnotes, additionally there must be a detailed bibliography citing all sources used for the document, organized to scale for each source. Marks will be assigned for both content and style.
MARKING SCHEME
Content & Research ___/20
Exceptional-Abundance of content and research discussed; superior thesis developed with supporting methodology
Admirable-Good amount of content and research discussed; well-developed thesis developed with supporting methodology
Maginal-Little to no content or research discussed; marginal or no thesis developed with much supporting or no methodology

Structure, Organization & Appearance ___/10
Exceptional-Exceptional structure, flow and organization of content; use of subheadings and page numbers throughout report; clean appearance
Admirable-Good attempt at structure, flow and organization of content; use of subheadings and page numbers throughout report; acceptable appearance
Marginal-Little to no structure, flow and/or organization of content; little to no/some use of subheadings and page numbers throughout report; untidy appearance

Written Mechanics ___/10
Exceptional-Superior writing with little to no spelling and/or punctuation errors
Admirable-Good writing with some spelling and/or punctuation errors
Marginal-Weak writing with many spelling and/or punctuation errors

Referencing and Bibliography __/10
Exceptional-Full compliance to proper referencing plentiful bank of sources from multiple channels of research; bibliography tailored to proper formatting
Admirable-Good use of referencing with some errors; acceptable bank of sources from various channels of research; bibliography with little to no errors in formatting
Marginal-Little to no compliance with proper referencing; minimal bank of sources; bibliography lacking structure with many errors

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Excerpt From Essay:
Sources:

Works Cited

Nike 2008 Annual Report. Retrieved November 17, 2008, 2008 at http://media.corporate-ir.net/media_files/irol/10/100529/Areports/ar_06/docs/10k.pdf

Lowthian, Michaela. (1999). "Marketing Muscle." Willamette Week. Retrieved November 17, 2008 at http://wweek.com/html/25-nike.html

Surowiecki, Jim. (1998). "The Trouble with Nike" Motley Fool. Retrieved November 17, 2008 at http://www.fool.com/Features/1998/sp980324TroubleWithNike.htm

Parker, Mark. (2006). "Nike's Strategy for Winning the Footwear Game" Nike F1Q Conference Call Transcript retrieved November 17, 2008 at http://seekingalpha.com/article/17559-nike-s-strategy-for-winning-the-footwear-game

Corporate author, Nike. (2008). "Company Overview" Nikebiz.com. Retrieved November 17, 2008 at http://www.nikebiz.com/company_overview/

Cox, Beth. (1999). "Nike Decides to Just Do it on the Web" InternetNews.com Retrieved November 17, 2008 at http://www.internetnews.com/ec-news/article.php/67101

Barron, Kelly. (1996). "Nike to Enter Premium Sunglass Market" Orange County Register. Retrieved November 17, 2008 at http://findarticles.com/p/articles/mi_hb5553/is_199610/ai_n22323618?tag=content;col1

No author. (2007). "No Boys Allowed: Will Gender Segmentation be Nike's Winning Strategy?" Seeking Alpha. Retrieved November 17, 2008 at http://seekingalpha.com/article/31899-no-boys-allowed-will-gender-segmentation-be-nike-s-winning-strategy

Roll, Martin. (2008) "Branding and Celebrity Endorsements" Venture Republic. Retrieved November 17, 2008 at http://www.venturerepublic.com/resources/Branding_celebrities_brand_endorsements_brand_leadership.asp

Doyle, Nelson. (2007). "The World's Most Recognizable Symbols and Trademarks" Bizcovering. Retrieved November 17, 2008 at http://www.bizcovering.com/Marketing-and-Advertising/the-Worlds-Most-Recognizable-Symbols-and-Trademarks.52644

Rayport, Jeffrey (1996). "The Virus of Marketing" Fast Company. Retrieved November 17, 2008 at http://www.fastcompany.com/magazine/06/virus.html

Boggan, Steve. (2001). "Nike Admits to Mistakes over Child Labor." The Independent. Retrieved November 17, 2008 at http://www.commondreams.org/headlines01/1020-01.htm

Corporate author, Nike. (2008). "Company Overview" Nikebiz.com.

Nike 2008 Annual Report.

Barron, Kelly. (1996). "Nike to Enter Premium Sunglass Market" Orange County Register.

No author. (2007). "No Boys Allowed: Will Gender Segmentation be Nike's Winning Strategy?" Seeking Alpha.

Parker, Mark. (2006). "Nike's Strategy for Winning the Footwear Game" Nike F1Q Conference Call

Nike 2008 Annual Report

Parker, Mark. (2006). "Nike's Strategy for Winning the Footwear Game" Nike F1Q Conference Call

Surowiecki, Jim. (1998). "The Trouble with Nike" Motley Fool.

Roll, Martin. (2008) "Branding and Celebrity Endorsements" Venture Republic.

Lowthian, Michaela. (1999). "Marketing Muscle." Willamette Week.

Doyle, Nelson. (2007). "The World's Most Recognizable Symbols and Trademarks" Bizcovering.

Rayport, Jeffrey (1996). "The Virus of Marketing" Fast Company.

Nike 2008 Annual Report

Surowiecki, Jim. (1998). "The Trouble with Nike" Motley Fool.

Boggan, Steve. (2001). "Nike Admits to Mistakes over Child Labor." The Independent

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