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Demobilization, Emotional Identification, and Deficient Information
Particularly in the U.S. The traditional party affiliation as determinant in electoral prediction has turned, with the new dynamic the independent voter who desires a pragmatism and common sense bipartisan solution. While self- described Republicans or Democrats vote tend to vote for their own candidate based on affiliation, this independent is far more likely to be swayed by the short-term factor as opposed to the long-term predisposition; "pre-determined factors have been overrated and more immediate factors-issues, candidates, and election campaigns-have been underrated" (Miller, W. & Niemi, R. 2002. P. 179).
These short-term factors which in this election cycle are without question: economic growth, government debt, and jobs in Europe and the U.S. are presented to voters via the media's