Double Spaced.i n 12 PT Times New Roman. 1.25 margins all around. what is the implications of social media for contemporary security strategy.
Here is what i got so far on how social media fueled the social revolution
in Egypt in 2011. The author suggested social as the only reason but i believe he should consider factors such as moral reasoning, clutter and the social movement model.
The 21st century reintroduces and revolutionizes information as a type of warfare wherein the entity that dominates this domain is likely to achieve the goal it strives to attain. It is not about the country or organization whose got the most bullets or the biggest guns but the ability to control the flow and source of information that can bring about change. Social media may have played a significant role in the 2011 Egyptian revolution
but it is not the sole source of success of the campaign. Conducting proper target audience analysis, the author should have considered different perspectives such as the Social Movement Model of Unconventional Warfare, Marketing Clutter, and the components of Moral Behavior to understand more how the general audience was able to reach a unified goal and not claim social media.
The article highlights a perfect example of the Social Movement Model of Unconventional Warfare and the use the Media Infrastructure as a catalyst. Using the right media infrastructure to disseminate the information is critical in preparing and shaping the environment for operation. The success of a social revolution
depends heavily on Political Opportunities, broad socio-economic processes, strategic framing and organizational strength as depicted on the Figure below (Lee 2013, 29). By launching the protest on a national holiday, historical leverage reinforced the themes and messages of unity. The Egyptian revolution
was not simply initiated by the social media. It was amplified by it. That objective was also emotionally magnified by the years of legal and political oppression.
The article emphasizes the mobilization and synchronization of all media platforms available that help increase the sphere of influence therefore making the revolution
a success. But what he did not consider is the level of ?clutter? in the country. Clutter is the saturation of media where the information being distributed or disseminated is no longer receptive to the targeted audience. The general audience of Egypt was so vulnerable that any information is credible no matter what the source. There were some reports indicating that some messages acted as a form of deception to the authorities in the early phases of the revolution
. So deceptive that tweets had been deliberately planted as decoys to mislead the police (PBS.ORG 2013). Considering Egypt?s current state, the increase of clutter in the country could be one of the factors that cause misinformation and disinformation therefore creating instability in the region.
A moral issue arises when the goals, plans, desires, and expectations of the people are in conflict or simply as when the rights of others are violated. This is the reason why Moral Behavior should be considered as another driving factor that ignited Egyptian
population nation to rise against the regime. There are four components of moral reasoning: Moral Sensitivity- awareness of how our actions affect other people, Moral Judgment- refers to what course of action from the possible alternatives ought to be chosen in the situation, Moral Motivation- pertains to individuals? value priorities, and more specifically, the importance they give to moral values in contrast to other values, and Moral Character- involves having courage and implementing skills to carry out a line of action even under pressure (Myyry 2003). After Hosni Mubarak?s 30 years of dictatorship the people finally gain a moral standing, a standing that may defer from one group?s agenda to another, but the commonality of a common goal is what driven the revolution
As a fellow Military Information Support Operations Practitioner, I totally understand the importance of social media as a platform to effectively conduct influence operations but looking at a deeper analysis of the Egyptian revolution
, the 2011 regime change is clearly defined as a people?s revolution
amplified not ignited by social media. The media created an environment that was favorable for exploitation and expansion. That is why Strategic communication will and always be a precursor and enduring operation in the security strategy.
Lee, Doowan. 2013. ?Social Movement Approach to Unconventional Warfare? Special Warfare: Social Revolution
26, no. 3(July-September): 29.
PBS.ORG 2013. ?Frontline: revolution
in Cairo.? Accessed August 19. http://www.pbs.org/wgbh/pages/frontline/revolution
Myyry, Liisa. 2003. ?Components of Morality.? University of Helsinki.
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