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Essay Instructions: You plan to conduct a marketing experiment in which students are to taste one of two different brands of soft drink. Their task is to identify the brand tasted. You select a random sample of 200 students and assume that the students have no ability to distinguish between the two brands. (Hint: if an individual has no ability to distinguish between the two soft drinks, then each brand is equally likely to be selected).
1. What is the probability that the sample will have between 50% and 60% of the identifications correct?
2. The probability is 90% that the sample percentage is contained within what symmetrical limits of the population percentage?
3. What is the probability that the sample percentage of correct identifications is greater than 65%?
4. Which is more likely to occur??"more than 60% correct identifications in the sample of 200 or more than 55% correct identifications in a sample of 1,000? Explain.
Please copy and paste your statistical output and answers in a word processing.

Essay Instructions: You will have to write a position paper in response to the essay in Reading Critically, Writing Well - Tan-Li Hsu's

High on Caffeine: Regulating Energy Drinks. You will argue for or against a position on this

issue, agreeing or disagreeing with Hsu, while using the article as a source and a reference. Your purpose is

to convince your readers to take your argument seriously. Therefore, you will need to acknowledge readers’

opposing views as well as any objections or questions they might have.



Position papers take on controversial issues that have no obvious “right” answer, no truth everyone accepts,

no single authority everyone trusts. Consequently, simply gathering information ??" fact finding or expert

sources ??" will not settle these disputes because ultimately they are a matter of opinion and judgment.

Although it is not possible to prove that a position is right or wrong, it is possible to convince others through

a well constructed, reasoned argument.



You should incorporate the rhetorical appeals of ethos, pathos and logos in constructing your argument,

which takes into consideration audience and purpose. You should also be mindful of logical fallacies that

would make your argument invalid, while incorporating methods of Rogerian and Toulmin models of argumentation

Essay evaluation by the Testing Office Committee will be based on correct submission of all three essay drafts in

the Portfolio, the Originality Report indicating a small percentage of similarity, correct use of sources and citations,

effective essay structure with an introduction, conclusion, strong thesis statement, and an evaluation of sentence

level mechanics: grammar, language, spelling, syntax, and punctuation.



Formatting:

LABEL your uploaded draft as Your Name Position Essay First Draft



The formatting should be a 12 point legible font. Indent each paragraph, but do not put extra spaces

between paragraphs. Page numbers in upper right corner.

Double-space in the upper left corner of the first page:

Essay Instructions: Choose 3 energy/sport bars or 3 energy/sport drinks popular on the market today (Luna bars, energy drinks, protein powders etc)

State claims made by the product

Use reputable research from peer review journals (at least 3 sources and include bibliography) that refutes or supports at least one of the claims (e.g., vitamins and other ingredients such as taurine, whey, caffeine etc. that may be added). This should be written as an abstract ( approximately one page - in your own words include purpose of the study, methods, results, conclusions, your critique of the study (did they have a small or large sample? Was the duration of the study adequate? Was there a control group?).); total of three sources (you can use more but not required). Abstract summary is written in student’s own words; clear and concise.

Bibliography should be in APA format

Critique each product ??" include positive and negative aspects based on your research. Include when this product would be useful for exercise ??" before competition, during competition, after competition (all of these or one of these), as a meal replacement or snack.Critique of each research article reveals an appropriate evaluation of the study method.

Essay Instructions: This is a written homework assignment for a M.B.A.- level Marketing Management Course.

Here is the assignment:

"Your company has just developed a new sports drink that is in a container which will keep it cool for up to 6 hours. Write a 3 page paper discussing how you would market the product."

_______

Please cite 3 ( credible online resources (not wikipedia, ehow, etc...) .

One of the sources you must cite it the following textbook: Marketing Management by Philip Kotler and Kevin Lane Keller, 14th Edition, ISBN: 0-13-600998-0, Prentice Hall, Inc.

Please show where you site the book from so I can verify it (i.e. Kotler, page 47)

I will send the user/password info for this book shortly in the "talk to writer" section.


These sources should play only a minor role in the paper. Do not cut and paste. They must have a direct online link.

For example, if a New York Time (online) article or scientific study mentions that a marketing technique worked for sports drink company in its marketing strategy , that would be acceptable.

Please include a references work cited section.


Thank you.

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