Essay Instructions: Managing in a Global Economy
FINAL paper (10-15 pages in length)
Student will select country and MNC (REQUIRES APPROVAL of the instructor).
Students will analyze how the MNC has developed, and is evolving, in any three (3) of the following areas:
a. development of global strategic alliances
b. intercompany collaboration
c. positioning for greater global competitiveness
d. implications for MNC overseas operations
e. improving globalization of markets
f. globalization strategies
g. compliance to government policies (industry, regulations, etc.)
Students will
(1) summarize briefly the objectives and/or issues of the selected MNC,
(2) advise the implications of the issues and/or objectives that he/she identifies, and
(3) offer detailed explanation to support his/her insight and recommendations.
* You must use at least a minimum of TEN sources, correctly cited, in your bibliography (MLA or APA)
Textbook: Transnational Management: Text and Cases
Edition: 4th
Author: Bartlett, Ghoshal, Birkinshaw
ISBN: 0072482761
Topic: Disneyland in Hong Kong
Outline (draft)
1. Introduction
2. Company background
3. Hong Kong background information (Historical, geographical, economical, and political)
* Focus on the following sections. Section 1-3 maximum 1.5 pages
4. Disneyland?s operation
5. Disneyland?s globalization strategies
6. Intercompany collaboration
7. Compliance to HK government policies and the agreement between them
8. Current issues that Disneyland HK facing (supported)
9. Recommendations & Conclusion (Why? How? Provides at least one positive and one negative impact)
See detail on the following notes.
//Final Paper Notes//
When preparing your final paper, please ensure the following:
1. 10-12 pages in length (maximum 15 pages) / 12 point font
(Text only - does not include cover page, table of contents, bibliography).
2. Bibliography must be provided (minimum of 10 independent references required)
** References should be from multiple resources, not just from the corporate (MNC) website. References must be CORRECTLY cited. All quotations MUST be cited and correctly referenced.
3. As instructed in the original final paper instructions,
3a. you must evaluate your MNC in a selected country
3b. select three topics for evaluation.
Please highlight these in your introduction (for my clarification).
3c. The focus, as discussed in class, will be
- Issues that you identify (in your research)
- Challenges in which the MNC finds itself, based on your research.
(Advise implications of action(s) or of not taking action(s))
- Your SUPPORTED, and detailed, recommendations and insight. THIS IS IMPORTANT. A list of recommendations is NOT adequate. You must be prepared to advise the benefits, cost(s), and likely outcomes of proposed recommendations. Remember, as the subsidiary manager (or outside consultant), you must be able to outline likely implications of a proposed action (or likely consequence of a lack of action).
4. You will provide no more than a brief overview of the MNC and country (NO more than a maximum 1.5 pages). The balance of the paper will be your focus on the issues, challenges, and your supported recommendations.
5. When evaluating the MNC, you may want to incorporate some of the following aspects of the course that we have discussed throughout the term:
Models:
- International
- Multinational
- Global
- How evolving into transnational
Context:
- Environmentally
- Strategically
- Organizationally
- Managerially
Factors:
- Global efficiency
- Multinational responsiveness & flexibility
- Worldwide learning & innovation
- Issues / challenges / recommendations (supported)
- Strategy
Timing (of entry into market, expansion, etc)
Commitment (financial, human resources, long-term)
Consequence of proposed action (or lack of action, understanding)
Integration
Collaboration
Communication
Vision
- Benefits (advantages) of MNC action(s)
- Costs (disadvantages) of MNC action(s)
- USE of COURSE CONCEPTS
- Evaluation or analysis of
WHY?
HOW?
- As it applies to success or failure of the MNC
- In its overseas subsidiary, operation, or expansion into the selected country.