Select four macro-economic indicators that you feel have the greatest impact on the operations and/or planning of DirecTV
. Remember that an economic indicator measures a change in the general or in a specific aspect of the economy and you should be assessing how each macro-economic change you have chosen affects the DirecTV
Satellite Company. Explain why they are important to the current or future condition of your organization.
Note: It is always good to use at least one indicator that measures your industry, like housing starts if you are looking at a realtor or construction company, but if you cannot think of any that applies to your SLP company then use GDP, CPI, and retail sales. One restriction; Do not use interest rates on this question because it is the subject of the second question.
The link to Investopedia just below lists 25 of the most commonly used macroeconomic indicators use four from this link
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Mankiw, N. (2002). Principals of Economics. Stamford, U.S.: Thomson Learning.
Oxelheim, L. (2003). Macroeconomic Variables and Corporate Performance. Financial Analysts Journal, 59(4), 36-50.
Wickens, M. (2008). Macroeconomic Theory: A Dynamic General Equilibrium Approach. Princeton University Press.