Please answer the following questions:
e-Commerce Module 3, questions 1 - 4. (Module 3 Website)
What do you think about these e-business issues that impact organizations?
After each of the following statements, create a response to affirm or contradict that statement. Justify your opinions. Give examples. Look up any words you are not familiar with before answering the question.
is removing the need for human interface.
2. Virtualization renders physical location and proximity irrelevant.
3. Networking enables everything to be outsourced or done through alliances.
4. Knowledge capture or "information flow co-ordination" needs to become a central, driving core competence.
2. Just Google It problems 1-3.
JUST GOOGLE IT
Want to know how many ounces in a gallon? Where your former flame lives? What is the most popular television program? Do what tens of millions of people do every day: type a query into a blank line on a simple Web page. In other words, Google it.
Internet-search engines have been around for more than a decade, but today Google dominates the market with its uncanny ability to provide curious minds with the exact information they seek. Google combines a unique set of smart algorithms, web crawlers, and 10,000 computer servers to provide simple answers to the most obscure questions. With virtually no marketing, Google is now the fourth most popular web site in the world, and the numbers one and three sites (AOL and Yahoo) both license Google technology for their web searches. About half of all web searches in the world are performed with Google.
Google was the brainchild of two Stanford graduate students who refused to accept that Internet searching was either a solved problem or not very interesting. Larry Page and Sergey Brin met as doctoral candidates in computer science in 1995. They began with an academic research project that led to an experiment on web searching. The heart of their idea was something they called PageRank, which took into account not just the title or text on a web site but the other sites linked to it. Basically, the system exploited the complex linking network of the web itself.
Their system became a cult favorite among Standfordites, and more computer power was required. Page and Brin soon realized that their research project had commercial potential. In 1998 they looked for funding to start a company. After a 15-minute pitch Sun Microsystems cofounder Andy Bechtolsheim wrote a $100,000 check on the spot. It was made out to Google, the name the founders had chosen. At that point Brin and Page figured they?d better incorporate so they could open a bank account in which to deposit the check. Eventually venture-capital firms signed on as well.
Page and Brin watched their pennies. They built their own servers using repaired defective disk drives and were extremely careful about hiring. In defiance of the dot-com experience, they quickly made a profit. Making money allows Google to resist another bubble-related pitfall: a premature IPO.
Despite being free to users, Google generates enormous revenue. The company makes money through license fees from places like Yahoo or AOL. Corporate sales departments pay as much as half-million dollars to use Google technology to search their own information. But the bulk of the company?s revenues (estimated at $100 million in 2002) come from advertising. Advertisers buy words associated with given searches for a fixed fee. The company also auctions ?sponsored links? that sit to the right of the search results. These text-based ads are clearly labeled and limited to eight per page with no intrusive graphics, banners, or pop-ups.
The actual search results are sacrosanct?they can?t be bought. But in a limited number of cases, Google does modify the search results. It tries to identify and block results from hard-core-porn sites. More controversial is the removal of specific sites (such as holocaust-denial sites and links to the Church of Scientology.)
Although competition in Internet searching has heated up, Google has not lost its focus. Its main efforts have been in collecting more information to search and providing new ways to do it. The home page now includes a way to search for images, a Google dictionary, a Google phone book, and a feature called Google News that automatically searches news sites for up-to-the minute stories and arranges them into a custom web page.
Google founders are still dreaming big. According to Sergey Brin, ?I view Google as a way to augment your brain with the knowledge of the world.?
(Source: Steven Levy, ?The World According to Google,? Newsweek, December 18, 2002, pp. 47-51.)
1. Have you Googled lately? What are some of the more interesting things you have learned through Google?
2. What other search engines have you used? How do they compare to Google?
3. What are the disadvantages to using Google and other Internet searches to find information you need?
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