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Essay Instructions: I work at a nail spa. My job duties: I design & print flyers/posters about four times a year for each season, I also do market research for new technologies/supplies/price every week. Every month, I email my business/marketing/financial plans to my boss. I manage the nail spa while the owner isn't there. I post ads on websites, email coupons & referral special price to frequent & new customers too. I'm trying to convince my boss to let me set up & design a new website and hopefully we can have our own website in the future so the customers can book appointments, leave feedbacks...online.

Topic: Digital Marketing - Methods & Styles used to market on the Internet
Write a brief narrative essay to talk about how all of the following concepts are used & covered in my job duties. To cover the following concepts completely, you can add more job duties or use your own creative job duties without using most of my real job duties if needed. Please don't make it sound impossible and out of nail spa profession:

1. Network navigation
2. E-Tailing Models
3. Shopping Bots & Consumer Behavior
4. Auctions & Affiliate Marketing
5. Permission & Viral Marketing
6. Web Advertising Metrics, Exchanges, & Models
7. Web Promotion: Direct Email, Search Engines
8. Web Public Relations
9. Integrated Campaign Management
10. Personalization, Interactivity & Community
11. Customer/Vendor/Partner Management
12. B2B Auctions, Exchanges, E-Procurement
13. B2B & Cyber/Meta Mediation
14. Marketing Research On The Web
15. International Marketing On The Web
16. The Web & Information Economics

Essay Instructions: Relationship marketing and Digital marketing
>development of RM theory
>customer relationship management theory
>Nature of digital marketing
>E business/E- commerce
>changes in RM as a result of direct marketing

1) use as many markerting models as you can
2)use examples
3)break up your answers with sub headings

Essay Instructions: A sound relationship marketing programme should incorporate a mix of marketing communications to be most effective. Discuss the relative strengths and weaknesses of the range of traditional and digital marketing techniques.

if you can taken info from a book can you please provide me with the author name and year in brackets nxt to the sentence.

Essay Instructions: Read these articles related to Old Navy's recently launched mobile marketing campaign:

Behind the campaign: Old Navy goes after men in new ad push (2011). Advertising Age ( June 18). Accessed 5/5/12 at http://adage.com/article/news/navy-targets-campaign-men/228051/

Compare this mobile marketing campaign to its predecessor, which also led to the departure of Old Navy's Marketing Director

Digital marketing works better for millennials than TV (2012). Tech Journal (January 24). Accessed 5/5/12 at
http://www.techjournalsouth.com/2012/01/digital-marketing-works-better-for-millennials-than-tv/

Elliott, Stuart (2011). Old Navy replaces mannequins with music. New York Times (February 17).
Available 5/5/12 through ProQuest database.

Want to reach male shoppers? Target their phones (2011). Marketing Vox (June 13).
Accessed 5/5/12 at
http://www.marketingvox.com/want-to-reach-male-shoppers-target-their-phones-049435/?utm_campaign=rssfeed&utm_source=mv&utm_medium=textlink

Your assignment:

Imagine you have been hired as a consultant to the VP of marketing for Old Navy, a subsidiary of GAP. The VP wants to get an objective opinion from someone outside the company who is familiar with current marketing basics.

Your job is to write a short memo ? 750-1000 words - critically analyzing Old Navy's promotion strategy. In particular, note that the company has decided to use online video instead of television. Make sure to address the following issues:

Evaluate the choice of young adult males as a target for an Old Navy promotion.

In choosing mobile media for this campaign, what assumptions were made about the viewing habits of this target? Do you believe these assumptions are valid? What would you recommend regarding this choice?

What do you think of the creative strategy chosen for this campaign? What are the positives and negatives of content that relies on humor? Would you propose some modification to the concept chosen? What - and why?