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Essay Instructions: HI, PLEASE ASSIGN K.BLAKE TO DO MY WORK. Here you will find 8 articles (Department Store, Seven Winning Business, New Media System Calls, Vox Venditori, Why Service Stinks, Spotting Trend, Building Brands and Are Your Prices Too Low), and what I need you to

Essay Instructions: Note: Wikipedia and similar Websites do not qualify as quality resources.

Imagine that you have been hired as the database administrator for a local department store. The department store has recently expanded by opening five (5) stores within your local region. They have also launched a series of marketing campaigns to attract new customers and increase sales. For your hired role, you will be responsible for creating and maintaining an enterprise-wide database system that will hold the sales and inventory data for the organization. The designed database will help operations in supporting its new business marketing strategy. Develop a plan to create this database and establish a design that aligns with the product sales initiatives of the organization.

Write a thirteen (13)-page paper in which:

1. Identify the potential sales and department store transactions that can be stored within the database.

2. Design a database solution and the potential business rules that could be used to house the sales transactions of the department store.

3. Evaluate all relationships of each entity within your database solution using the Crow?s Foot notation. Include all data elements, entities, relationships (such as 1:M, 1:1, M:N), and cardinalities for the department store database in your diagram.

4. Research the Internet for best practices of how retail stores use databases for retaining customers and increasing sales and complete the following:

a. Justify how Big Data tools could be used for forecasting sales and inventory of the department store.
b. Propose two (2) SQL Stored Procedures that use SQL functions to help sales associates perform explanatory or predictive analytics.
c. Give your opinion on which of the two (2) ways you proposed in Question four (4) b provide greater value to expanding their business within the region.
d. Provide a copy of your working SQL code as part of the paper.

5. Research the Internet for database vendors that provide cloud computing services and complete the following:

a. Estimate the types of costs involved or the pricing structure required when implementing a cloud-hosted solution for a database.
b. Analyze security considerations and pricing of the different cloud implementation types
c. Rank the cloud services options of Software as a Service, Platform as a Service and Infrastructure as a Service in terms of functionality, mobility, and ability to provide distributed transaction concurrency. Compare how these cloud-based services fit within an environment where users are mobile. Determine the technical provisions that would be required to ensure data integrity.

6. Evaluate whether the use of a distributed DBMS structure is appropriate and identify the optimization techniques that should be factored in to enhance the operations of the database in your design.

7. Provide at least two (2) examples of how lost updates and uncommitted data may occur, keeping in mind that five (5) stores will be generating transactions

8. Determine the concurrency control factors that can be used to ensure valid execution of transactions within the current multiuser environment.

9. Research the Internet for backup and restoration recovery solutions and database security threats that could be applicable to the department store. Upon your research, complete the following:

a. Suggest at least two (2) options that could be made available to provide disaster management functions for the database system within the retail environment.
b. Assess the types of security threats that may exist when managing the department store database and suggest measure(s) that can be performed to minimize these threats that are particular to retail.

Essay Instructions: Read these articles.

D'Innocenzio, Anne (2012). J.C. Penney slashing prices on all merchandise. USA Today (January 27).
Accessed 5/5/12 at
http://www.usatoday.com/money/industries/retail/story/2012-01-25/penneys-price-overhaul/52787388/1

Mattioli, Dana (2012). How J.C. Penney was minted. Wall Street Journal (January 25).
Available 5/5/12 through ProQuest database.


Mattioli, Dana (2012). J.C. Penney chief thinks different. Wall Street Journal (January 26).
Available 5/5/12 through ProQuest database.


Reingold, Jennifer (2012). Retail's new radical. Fortune, 165:4(March 19).
Available 5/5/12 through EBSCO database.


There's a lot going on at J.C. Penney these days. With a new CEO, Penney's, confronted with pressing competition up, down, and sideways in the department store wars, is reinventing itself in terms of merchandising, supply, and pricing strategies. Here we'll concentrate only on the pricing aspects of these new directions. However, this is ultimately about positioning, trying to find a space that is responsive to potential customers as well as differentiating the Penney's brand from Target, Kohl's, Wal-Mart, and Macy's.

These articles shed additional light on the implications of Penney's new direction.

Beltrone, Gabriel (2012). Ad of the day: J.C. Penney - Peterson Milla Hooks brings its poppy visual style to the retailer's big new rebranding effort. Adweek (February 3). Accessed 5/5/12 at
http://www.adweek.com/news/advertising-branding/ad-day-jcpenney-137988


Conte, Christian (2012). Stein Mart reducing coupon use, lowering prices, Jacksonville Business Journal (March 8). Accessed 5/5/12 at
http://www.bizjournals.com/jacksonville/blog/2012/03/stein-mart-reducing-coupon-use.html?ana=RSS&s=article_search&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+bizj_jacksonville+%28Jacksonville+Business+Journal%29
Stein Mart plans to reduce its dependence on coupons and return to the everyday low-pricing strategy it became known for, with plans to cut prices between 5% and 10% on much of its merchandise. ?We don?t want our customers to think they have to use a coupon to get a better price at Stein Mart," said interim president and CEO Jay Stein.
Girard, Kim (2012). Is J.C. Penney's makeover the future of retailing? Harvard Business School Working Knowledge (March 5). Accessed 5/5/12 at
http://hbswk.hbs.edu/item/6944.html

Halkias, Maria (2011). J.C. Penney buys stake in Martha Stewart?s company. The Dallas Morning News ( December 7). Accessed 5/5/12 at
http://www.dallasnews.com/business/retail/20111207-j.c.-penney-buys-stake-in-martha-stewarts-company.ece
Should Martha Stewart target markets or mass merchandise?

Talley, Karen (2012). Penney CEO says profits won't suffer. Wall Street Journal (January 27).
Available 5/5/12 through ProQuest database.

Timberlake, Cotton, & Townsend, Matt (2012). Macy's says Martha's dance card is too full. Business Week (February 28). Available 5/5/12 through EBSCO database.

Assignment: Develop a report with a brief introduction, using the items below as subheadings, closing with a brief concluding comment. Answer these questions:
1) Briefly describe Penney's proposed new pricing strategy, also providing bit of background on the company and department store industry.

2) Do you think JC Penney's new pricing strategy will work? Support your position in terms of the environmental factors such as economy, the competition, and the changing consumer behavior.

3) How does this pricing strategy complement Penney's proposed new merchandising and promotion strategies?(You need to take into account JC Penney's segmentation, positioning and branding strategies to explain this issue.)

**It is expected that you will use the above directives and/or questions as titles placing your responses to those directives and/or questions below each.

Essay Instructions: This fairly easy paper consist of a report on the American department store, J.C. Penney.

The report can include as many references as necessary however quotes not preferred- a few quotes alright if necessary however please limit (entire paper should not be one giant quote).
Wikipedia/ Wiki is not a reliable source, however some sources that may help include: Hoovers.com or Yahoo finance (JCP) or http://www.forbes.com/sites/lauraheller/2012/01/26/why-jcpenney-will-be-the-most-interesting-retailer-of-2012/
(THOSE DO NOT HAVE TO BE USED HOWEVER MAY BE HELPFUL).

The paper should have an overview of the company, people involved in the company, competition, financials (INCLUDING- marketing strategies, what is the company doing now different and is it working? sales? ect..)., and short conclusion.