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Essay Instructions: Company 1: brief company profile
Use articles from the library’s full-text databases and the companies’ websites
Company 1: Scope of operations Marketing strategy for each of the regions in which it operates
Use articles from the library’s full-text databases and the companies’ websites
Company 1: Differences among the company’s marketing strategies per region
Use articles from the library’s full-text databases and the companies’ websites
Company 1: Similarities among the company’s marketing strategies per region
Use articles from the library’s full-text databases and the companies’ websites
Company 2: brief company profile
Use articles from the library’s full-text databases and the companies’ websites
Company 2: Scope of operations Marketing strategy for each of the regions in which it operates
Use articles from the library’s full-text databases and the companies’ websites
Company 2: Differences among the company’s marketing strategies per region
Use articles from the library’s full-text databases and the companies’ websites
Company 2: Similarities among the company’s marketing strategies per region
Use articles from the library’s full-text databases and the companies’ websites
Company 3: brief company profile
Use articles from the library’s full-text databases and the companies’ websites
Company 3: Scope of operations Marketing strategy for each of the regions in which it operates
Use articles from the library’s full-text databases and the companies’ websites
Company 3: Differences among the company’s marketing strategies per region
Use articles from the library’s full-text databases and the companies’ websites
Company 3: Similarities among the company’s marketing strategies per region
Use articles from the library’s full-text databases and the companies’ websites

References
Cateora, P.R., & Graham, J.L. (2005). International Marketing (12th ed.). New York, NY: The McGraw-Hill Companies, Inc.
chap - 12-14, 16, & 18

Make sure to use other databases such as
Factiva
Proquest Newspaper
ABI Inform Global
Academic Search Premier
Business Source Premier

Essay Instructions: COMPANY TO RESEARCH IS EtQ, Inc. 399 Conklin Street, Farmingdale, NY 11735
This is the main office

THIS IS GRADUATE LEVEL WORK. TEXT BOOK USED IN CLASS THAT IS REFERENCED IN THESE INSTRUCTIONS BELOW IS: PRINCIPLES OF MANAGERIAL FINANCE, BRIEF 6TH EDITION BY LAWRENCE J. GITMAN AND CHAD J. ZUTTER

1. Research paper no more than 5 pages. Use APA format with sources and cites.
2. Research your companies financials using as a directional guide the key ratios on pages 80 and 81
3. Please use the last 2 years of actual results and the company generated forecast for the coming year. If the forecast is not available for your use, please use the last 3 years of actual data.?
4. You may change the name of the company and modify numbers to protect the privacy of your companies financials, if what you are sharing with your instructor is not public information
5. Select a few ratios from each category below (DROP FIXED PAYMENT COVERAGE RATIO)
6. Select those ratios that you feel are most important to tell the story of how your company has performed and will perform in 2012
7. Using the format displayed on page 78 and 79, write one or more paragraphs under the following categories:

? Liquidity
? Activity
? Debt (ADD FLM TO THIS SECTION)
? Profitability
? Market

8. In the body of the text for each category use the ratios that you selected for that category to tell your story.
? You may use tables and charts where appropriate
? You may uncover trends. For example, the current ratio has increased after the 2008 credit crunch.
? You may uncover changes which were caused by strategic management decisions in earlier periods
? In your interpretive analysis of the category and the ratios you may wish to emphasize:
a. Strengths
b. Weaknesses
c. Opportunities
d. Threats if there are any
e. Yearly comparisons
f. Comparison to peer groups or your major competitor

Essay Instructions: Company Profile
Our Vision:
RacerTimes vision is to change the automotive and motorsports world to an easier more accessible world,to create a channel between race drivers and sponsors, to create opportunities that yet to be created, we make this possible by offering you a website that will help you stay connected weather you are an individual or a company.

Our Mission:
RacerTimes ultimate goal is to be the international hub of the automotive and motorsports industry and to benefit both users and client by that we have created a user friendly platform which helps the automotive and motorsports industry connect and understand their clients, to deliver endless variety of schemes which exposes and improves motorsports and social media marketing in many ways.

What is RacerTimes:
RacerTimes is the world?s first motorsports and automotive focused social networking website, creating a channel between race drivers and sponsors. Carefully engineered to provide the most efficient atmosphere and environment for all fields in automotives and motorsports.

Who are we targeting and why:
1. Race Drivers
- Race Drivers are what drive your advertisement so they are a key asset to your advertisement, weather on track or online drivers have a great impact on advertisements
2. Race Teams
- Race Teams prepare the driver and make him race ready so without a team a driver wouldn?t be very successful .
3. Race Tracks
- Lets just say that race tracks make it all happen , race tracks are the most effective way after social media to market direct live clients, your brand or product will have the chance to stand out and expose itself to the fans.
4. Fans enthusiasts
- Almost 72% of fans are most likely to buy a product from a company that is sponsoring theyre team, so if you have a winning team you have a winning product


5. All scales of companies
- We target all scales of companies because we are very ambitious when it comes to automotives and motorsports , companies spend an large amount of money marketing theyre products , with RacerTimes we offer solutions that helps companies save upto 70% on advertising and gain upto 10 times more exposure all through social media and motorsports.
6. Motorsports organization
- Motosports organizations are the heart and soul of racing , they are the organizers that make every race happen and make sure everything is done in an professional safe manner we are targeting them because we owe them the support they give every race enthusiast , racer, and automotive company . everything has to be approved through motorsports organizations and at RacerTimes we treat every every thing in an professional and sporting manner.

7. Team members
- Team members are the people involved that allow the driver go through his race day worry free , team members are very important because enthusiasts usually seek what they have to say and make fans and sponsors look forward for future tweaks they have prepared for the race car and etc.
8. Automotive field employees
- Automotive field employees are big number of populations with more then a 1000 fields they can research and share information together on RacerTimes and study the behavior of theyre potential customers
9. Media and broadcast
Media and broadcast is what all companies , drivers teams and other indivisuals are looking for , it may be used in many ways , from sharing images to case studies about marketing . so racertimes is very focused and is dedicating a huge percentage of its resources on media and broadcast.
10. Photographers
There is a new trend of photographers that have bben a hit lately and they are motorsports photographers we give the chance to photographers to share all they images with our users.

Essay Instructions: COMPANY A is SunTrust Banks Inc
COMPANY B is US Bancorp.

research on the history of the two companies

What do they have in common? How are the businesses different?

Provide details on the background/education of their founders and current leaders. What was the business philosophy of the founders? What is the business/management philosophy of the current leaders?

Go into the company web sites, Yahoo Finance, Stafford Library Business Data Bases, the New York Stock Exchange (NYSE) and Google.