Coca Cola Company Essays and Research Papers

Instructions for Coca Cola Company College Essay Examples

Title: Coca Cola Company Examining Issues of global marketing political and economic environments regulations foreign investment and infrastructure in Brazil Focusing on the challenges of marketing Coca Cola in that country compared to the challenges of an indigenous bottler

  • Total Pages: 6
  • Words: 1970
  • Sources:0
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: The requested 5 pages will actually form a section of a broader 20 page research paper. It should specifically focus on a firm analysis of the Coca Cola company operating in Brazil and compared to a similar analysis of any major indegenous bottler. These analyses should be examined in the context of (or against the background of) the marketing, political and economical challenges/problems being experienced by Coca Cola in that country.

The analysis of each firm should discuss a detailed SWOT analyses for each as well as appropriate financial analyses and ratios. Financial analyses should also include, for example, Foreign Sales to Total Sales; Foreign Assets to Total Assets; Foreign Employees to Total Employees and Foreign Equity to Total Equity.

Finally, I will also require an Introduction (~ 1/2 page) for th entire paper itself, Statement of the Problem(s) (~ 1/5 page), Hypothesis, Literature Review, Statistical Analysis, Recommendations.

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references due to health or nutrition aspects, competition pressures in product and pricing competitive product. Other changes such as changes in foreign currency fluctuation and interest rates as well as other capital market conditions, weather conditions adversely effecting the Company by a reduction in demand, variations in effectiveness of advertising, marketing and promotions. Fluctuations on cost and availability of raw materials as well as variables in energy costs and transportation costs as well as other necessary services along with the variables in maintaining supplier arrangements and relationships. Natural disasters will be possible threats due to power disruptions and labor strikes. Other variables in business are: "Our ability to effectively align ourselves with our bottling system as we focus on increasing the investment in our brands; seeking efficiencies throughout the supply chain; delivering more value for our customers; and better meeting the needs of our consumers. Changes in laws and regulations, including changes in accounting standards, taxation requirements

Including tax rate changes, new tax laws and revised tax law interpretations), laws concerning food and beverages, competition laws, employment laws and environmental laws in domestic or foreign jurisdictions. Our ability to penetrate developing and emerging markets, which also depends on economic and political conditions, and how well we are able to acquire or form strategic business alliances with local bottlers and make necessary infrastructure enhancements to production facilities, distribution networks, sales equipment and technology. Moreover, the supply of products in developing markets must match the customers' demand for those products, and due to product price and cultural differences, there can be no assurance of product acceptance in any particular market. • the uncertainties of litigation, as well as other risks and uncertainties detailed from time to time in our Company's Securities and Exchange Commission filings. The foregoing list of important factors is not exclusive.

Third Quarter Statement (2004) Coca-Cola FEMSA a DE CV Earnings Conference [Online] Highbeam Research.

South American Business Information 4.8.2004 Comtex news.

Latin America Operating Segment" the Coca-Cola Company 2003 [Online} available at http://www2.coca-cola.com/investors/annualandotherreports/2003/opseg_latin.shtml

South American Business Information: Brazil (2003) Gazetta Mercantil 2003 Sept. 5 [Online] available at www.highbeam.comresearch engine citing 2003 South American Business Information COMTEX News at http://www.comtexnews.com

South American Business Information: Brazil 2003 Comtex News 2003 Sept. 1 [Online] at http://www.comtexnews.com

South American Business Information 2003 SABI via COMTEX 2003 October 10 [Online] comtexnews.com

South American Business Information (2003) Brazil 2003 Oct. 17 [Online] at: ww2w.comtexnews.com

United States Securities and Exchange Commission Annual Report Commission File No. 1-2217 Online at Highbeam Research

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Title: This report Coca Cola Company APA format report including references page state organizational goal adopted project organization propose adoption organization s stated strategy Next select defend analytical approach

  • Total Pages: 3
  • Words: 944
  • References:4
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: This report needs to be done on the Coca Cola Company. APA format needs to be done throughout the report including the references page.
you will state one organizational goal that has been adopted by your course project organization or that you propose for adoption given the organization's stated strategy. Next, select and defend your analytical approach. Then, research and write your analysis.

Click on the Project tab for complete details on the course project.

Procedure
1.State one organizational goal that has been adopted by your course project organization or that you propose for adoption given the organization's stated strategy.
2.Next, select and defend a specific analytical approach to studying the organization.
3.Organize, research, and write your analysis. Include definitions, where appropriate, tables and/or graphs, comparisons, contrasts, measurements, and computations that reflect analytical thinking (as opposed to mere description). Please review Theme 4's ?Bloom's Taxonomy Meets BBA305.? Your analysis should be no more than four pages.

Benjamin Bloom's taxonomy of degrees of thinking can help you determine when you have erred too far in the direction of displaying levels 1 and 2 thinking skills. The rubrics below provide specific action words that can help you write a purposeful, specific, and insightful deliverable at higher levels of thinking. Study the instructional words at each level in this taxonomy.

By Level of Thinking?

Bloom's Taxonomy Meets BBA305


Level 1: Basic Knowledge, Awareness


Skills Demonstrated

?Observation and recall of information
?Knowledge of dates, events, places
?Knowledge of major ideas

Computational

Visual

Expository


Question

Cues:

Identify, show, label, collect, when, where, find

Question Cues:

Examine, tabulate, name, describe, draw

Question Cues:

List, define, tell, describe, quote, name, who, when, where, postulate




Level 2: Comprehension


Skills Demonstrated

?Grasp meaning
?Interpret, compare, contrast facts
?Order, group, infer causes
?Predict consequences
?Correct use of concepts, theories, and methods from readings

Computational

Visual

Expository


Question

Cues:

Estimate, predict, contrast, associate, differentiate

Question Cues:

Interpret, contrast, draw, demon-strate

Question Cues:

Interpret, predict, contrast, discuss, extend




Level 3: Application


Skills Demonstrated

?Use information
?Use of concepts, theories in new situations
?Solve problems using required skills or knowledge

Computational

Visual

Expository


Question

Cues:

Apply, demonstrate, calculate, show, solve, change, experiment

Question Cues:

Demon-strate, illustrate, show, modify, classify

Question Cues:

Demonstrate, complete, illustrate, examine, modify, relate, classify, discover




Level 4: Analysis


Skills Demonstrated

?Identify patterns, organize parts
?Recognize hidden meanings
?Identify components
?Use quantitative methods from, e.g., statistics, accounting
?Use of methods in new situations

Computational

Visual

Expository


Question

Cues:

Order, arrange, connect, multiply, divide; infer; perform mathematical and/or logical operations

Question Cues:

Separate, order, arrange, connect, classify, compare, select

Question Cues:

Analyze, separate, order, arrange, explain, infer




Level 5: Synthesis


Skills Demonstrated

?Generalize from given facts
?Relate knowledge from several areas
?Show relevance of supplemental research
?Show derivation of conclusion(s)

Computational

Visual

Expository


Question

Cues:

Integrate, rearrange, substitute, plan, formulate

Question Cues:

Combine, create, design, invent, compose

Question Cues:

Plan, create, design, invest, compose, prepare, generalize, deduce




Level 6: Evaluation


Skills Demonstrated

?Compare and contrast ideas
?Assess value of theories, evidence, presentations
?Make choices based on reasoned argument
?Recognize subjectivity

Computational

Visual

Expository


Question

Cues:

Rank, grade, measure, prove, compare, contrast

Question Cues:

Rank, discriminate, compare, contrast

Question Cues:

Assess, decide, recommend, convince, select, judge, explain, discriminate, support, conclude, compare, contrast


When it comes to applying Bloom's Taxonomy, allow sufficient time to conduct more research and re-phrase sentences in order to produce a more rigorous paper. Consider the five paired contrasts below:

Example 1. Reducing the use of raw materials will help the company to save money.


Level of thinking: 1, descriptive

Reducing the use of raw materials reduces the marginal cost of production, thus resulting in a higher gross profit.


Level of thinking: 3, analytical?the result of using financial statement classifications to make an informed judgment (Level of thinking: 6, evaluation). Note the use of BBA305 vocabulary: ?reduces the marginal cost of production? versus (the more colloquial and non-specific) ?save money.?

Example 2. The government program was designed to help widows, orphans, and invalids.


Level of thinking: 1, a descriptive list

The government program provided income support first to invalids (who receive 60% of all transfer payments), then widows and orphans (25% and 15%, respectively, of all transfer payments.


Level of thinking: 6, evaluation and ranking, by literally finding the ?value? of the payment percentages for each group. Note also that the extra research, as shown with the use of specific data, allows a change in ranking according to size or share. In terms of diction, ?income support? and ?transfer payments? replace ?help? (which is too vague).

Example 3. The organization experienced rapid sales growth in the previous inflationary environment.


Level of thinking: 2, prediction of a microeconomic consequence (?rapid sales growth?) based on a characteristic of the macroeconomy (high general price level or ?inflationary environment?).

The organization experienced rapid sales growth in the inflationary environment, thanks to the price-inelastic demand for its products.


Level of thinking: 3, analytical, i.e., the use, and not mere naming, of course concepts.

Level of thinking: 4, synthesis, by combining concepts (?inflationary environment? and ?price-inelastic demand?) to support the explanation for ?rapid sales growth.?

Example 4. The marketing campaign led to an increase in demand.


Level of thinking: 2, draw, demonstrate

The market for product X


The marketing campaign led to an increase in demand, while output remained constant.

The market for product X



Level of thinking: 6, making a comparison, visually by stating what happened based on the full model (i.e., based on demand and supply). The added information about supply means that quantity did not increase, as would be the case for the generic, sloped curves of the basic supply and demand model. A prior knowledge about supply provides us with a way to determine the importance of the marketing campaign. The conclusion? The marketing plan led to an increase in the price of the product--as opposed to more sales--because company managers did not authorize an increase in supply of the product.

Example 5. The average sales level for the group over the past five years has been $3 million per year.


Level of thinking: 1, descriptive

The average sales level for the group over the past five years has been $3 million per year, or $175,000 per employee during the period.


Level of thinking: 4, analytical?divide the number of employees for each year into sales for each year, then take the average for the five-year period.

Level of thinking: 6, evaluation, with an emphasis on the value of the statistic (as opposed to the value of sales per employee only). Ratios provide comparisons. In this case, dividing by the number of employees is a way of ?measuring? or contextualizing sales.

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References

Coca-Cola 2012-Year in Review. Retrieved January 8, 2014 from http://www.coca-colacompany.com/annual-review/2012/year_in_review.html

Cross, A. (2013). Core Power shakes up protein drink category. Coca-Cola Journey. Retrieved January 8, 2014 from http://www.coca-colacompany.com/stories/from-grass-to-glass-core-power-shakes-up-protein-drink-category

Metcalfe, J. (2013). Green tea wars heat up. Wall Street Journal. Retrieved January 8, 2014 from http://blogs.wsj.com/japanrealtime/2013/06/18/green-tea-wars-heat-up/

MSN Moneycentral. (2014). Coca-Cola Co. Retrieved January 8, 2014 from http://investing.money.msn.com/investments/stock-price?symbol=KO&ocid=qbes

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Title: Customer Centric Business Design

  • Total Pages: 4
  • Words: 1244
  • Works Cited:0
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Based on the readings for this week, other literature you have read, and your experience, discuss the following issues in a single conference response with subheadings for each of the 3 following questions:

1. Using the Coca Cola Company describe how an organization can attempt to provide and control customer value through its value (entire value-delivery network / supply chain) chain.
2. Discuss the relationship between a "value proposition" and an organization's core competencies.
3. Discuss the relationship between customer "satisfaction" and customer "loyalty." In your discussion be sure to offer some ways in which loyalty might be measured and why the customer loyalty concept is important.

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Bibliography

Wise, Rick (2001) A Blueprint for Shareholder Value Growth: Winning Through Strategic Business Design (2001) Questia Library Online

Slywotqky, Adrian J. et al. (1997) From the Profit Zone: How Strategic Business Design Will Lead You to Tomorrow Profits 1997. [Online] available at http://www.google.com/search?q=Centric+Business+Design:=Coca+Cola+Company&hl=en&1r=&ie=UTF-8&start=10&sa=N

Traditional Growth Moves: The Old Approaches are Losing Steam 2002 Mercer Management Consulting, Inc.

A i2 Business Optimization Services: The Road Map to Business Excellence (2004) i2 Technologies [Online] available at http://www.i2.com/assets/pdf/services/BRO_i2_BOX_bro7139_FINAL.pdf

Wise, Rick (1998) A Blueprint for Shareholder Value Growth: Winning Through Strategic Business Design. Mercer Management Journal 1998. Friscia, Tony et al. (2004) The AMR Research Supply Chain Top 25 and the New Trillion-Dollar Opportunity. AMR Research Report 2004 Nov.

AMR Research Report "DDSN 21 Century Supply on Demand" 2004 August AMR Research, Inc.

Wise (2001)

Customer-Centric Business Design: The Coca Cola Company

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Title: Coca Cola Company Examining Issues of global marketing political and economic environments regulations foreign investment and infrastructure in Brazil Focusing on the challenges of marketing Coca Cola in that country compared to the challenges of an indigenous bottler

  • Total Pages: 6
  • Words: 1662
  • Bibliography:0
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: The requested 5 pages will actually form a section of a broader 20 page research paper. It should specifically focus on a firm analysis of the Coca Cola company operating in Brazil and compared to a similar analysis of any major indegenous bottler. These analyses should be examined in the context of (or against the background of) the marketing, political and economical challenges/problems being experienced by Coca Cola in that country.

The analysis of each firm should discuss a detailed SWOT analyses for each as well as appropriate financial analyses and ratios. Financial analyses should also include, for example, Foreign Sales to Total Sales; Foreign Assets to Total Assets; Foreign Employees to Total Employees and Foreign Equity to Total Equity.

Finally, I will also require an Introduction (~ 1/2 page) for th entire paper itself, Statement of the Problem(s) (~ 1/5 page), Hypothesis, Literature Review, Statistical Analysis, Recommendations, parenthetical citations, endnotes.

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Excerpt From Essay:
Bibliography:

Marshall, a.12

Cohen,.. 1

Fritsch. Peter Fritsch a Beverage War Is Brewing in Brazil Over Planned Big Merger - Coke Has to Battle View That Beer Is a Soft Drink. Wall Street Journal. (Eastern edition). New York, N.Y.: Mar 6, 2000. pg. a.17

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