references due to health or nutrition aspects, competition pressures in product and pricing competitive product. Other changes such as changes in foreign currency fluctuation and interest rates as well as other capital market conditions, weather conditions adversely effecting the Company by a reduction in demand, variations in effectiveness of advertising, marketing and promotions. Fluctuations on cost and availability of raw materials as well as variables in energy costs and transportation costs as well as other necessary services along with the variables in maintaining supplier arrangements and relationships. Natural disasters will be possible threats due to power disruptions and labor strikes. Other variables in business are: "Our ability to effectively align ourselves with our bottling system as we focus on increasing the investment in our brands; seeking efficiencies throughout the supply chain; delivering more value for our customers; and better meeting the needs of our consumers. Changes in laws and regulations, including changes in accounting standards, taxation requirements
Including tax rate changes, new tax laws and revised tax law interpretations), laws concerning food and beverages, competition laws, employment laws and environmental laws in domestic or foreign jurisdictions. Our ability to penetrate developing and emerging markets, which also depends on economic and political conditions, and how well we are able to acquire or form strategic business alliances with local bottlers and make necessary infrastructure enhancements to production facilities, distribution networks, sales equipment and technology. Moreover, the supply of products in developing markets must match the customers' demand for those products, and due to product price and cultural differences, there can be no assurance of product acceptance in any particular market. • the uncertainties of litigation, as well as other risks and uncertainties detailed from time to time in our Company's Securities and Exchange Commission filings. The foregoing list of important factors is not exclusive.
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