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Essay Instructions: Paper must provide detailed answers to the following questions in an APA style format. Must show the analysis and calculation, provide, SWOT analysis as that includes the following criteria

A SWOT analysis must first start with defining a desired end state or objective. A SWOT analysis generally incorporates the strategic planning model using the following categories:

Strengths: characteristics of the business or team that give it an advantage over others in the industry.
Weaknesses: are characteristics that place the firm at a disadvantage relative to others.
Opportunities: external chances to make greater sales or profits in the environment.
Threats: external elements in the environment that could cause trouble for the business.

Clean Edge Razor
1. What changes are occurring in the nondisposable razor category? Assess Paramount's competitive position. What are the strategic life cycle challenges for Paramount's current products as well as for Clean Edge?
2. How is the nondisposable razor market segmented? Examine consumer behavior for nondisposable razors.
3. What are the arguments for launching Clean Edge as (a) a niche product and (b) a mainstream brand? - Which would you recommend? What are the strategic implications of your recommendation?
4. Based on your positioning strategy, what brand name and marketing budget allocations would you advise?
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Essay Instructions: My assignment is to write a case analysis on a Harvard Brief Case "Clean Edge Razor #4249 "

Please address the following questions regarding the Clean Edge case study:

1. What changes are occurring in the nondisposable razor category? Assess Paramount's competitive position. What are the strategic life cycle challenges for Paramount's current products as well as for Clean Edge?

2. How is the nondisposable razor market segmented? Examine consumer behavior for nondisposable razors.

3. What are the arguments for launching Clean edge as (a) niche product, and (b) a mainstream brand? Which would you recommend? What are the strategic implications of your recommendations?

4. Based on your positioning strategy, what brand name and marketing budget allocations would you advise?

Please complete the attached spread sheet template as well.

Let me know if you have additional questions.