Chick Fil A Essays and Research Papers

Instructions for Chick Fil A College Essay Examples

Title: Eat Mor Chikin Advertisement

  • Total Pages: 4
  • Words: 1213
  • References:4
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Develop a foundation for an argument that responds to a contemporary advertisement, and write an analysis of the argument the advertisement is making.

As a concerned consumer, forcefully argue your position regarding the ad's messages. Do this by identifying the ad's intended audience, the kinds of appeals used, the associations the ad encourages you to make between yourself, or others, and the product, and any bias you detect in the ad.

Must be written in 3rd person.

The advertisement is Chick Fil A's classic "Eat Mor Chikin" advertisement.

Here is the link to a picture of the advertisement:
http://www.yourtrademarkattorney.com/blog/wp-content/uploads/2011/12/chick-fil-a.jpg

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Excerpt From Essay:
References:

Works Cited:

Batra, R. & Stayman, D. (1990). The role of mood in advertising effectiveness. Journal of Consumer Research. Vol. 17 (1990) 203.

Cao, J. (1999). Evaluation of advertising effectiveness using agent-based modeling and simulation. University of Warwick. Retrieved April 25, 2012 from http://stuff.mit.edu/~caoj/pub/doc/jcao_c_adver.pdf

Daye, D. & VanAuken, B. (2008). Evaluating advertising effectiveness. Branding Strategy. Retrieved April 25, 2012 from http://www.brandingstrategyinsider.com/2008/05/evaluating-adve.html

QSR Magazine. (2010). 2010 QSR Top 50. QSR Magazine. Retrieved April 25, 2012 from http://www.qsrmagazine.com/reports/2010-qsr-50?page=2

Trout, J. (2007). How to evaluate advertising. Forbes. Retrieved April 25, 2012 from http://www.forbes.com/2007/05/17/jack-trout-marketing-oped-cx_jt_0518trout.html

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