Bus Essays and Research Papers

Instructions for Bus College Essay Examples

Title: BUS 302 Amazon v. Borders

  • Total Pages: 5
  • Words: 1537
  • Bibliography:4
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: BUS 302 ? Assignments and Rubrics
BUS 302 Student Version 1118 (1021 8-6-11) Final
Page 6 of 13
Assignment 1: Comparing Two Similar Businesses
Due Week 4 and worth 280 points
Access articles about the history, business approach, management, and marketing of Amazon.com and
Borders Books. Amazon (primarily an online book and product sales site) started in the mid 1990s and
was not profitable in the first few years but has grown and become very successful and highly profitable.
By contrast, Borders bookstore, which started in 1971, was successful and profitable up until 2004.
Borders filed for Chapter 11 in 2011.
Write a 5-6 page paper in which you:
1. Describe the history and core business of each company.
2. Compare and contrast the management approach each took to Internet marketing and sales.
3. Analyze 3 reasons for Amazon?s success despite not turning a profit for the first five to six (5-6)
years.
4. Discuss 3 reasons Borders, although initially successful and profitable, ended up in Chapter 11.
5. Discuss the extent to which the management of each company adapted to changing market
conditions.
6. Recommend 3 ways a company should build in flexibility to back up its decision-making process
so as to adapt to changing market conditions.
7. Use at least 3 quality sources to support the content of the paper.
Your assignment must:
? Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; citations and references must follow APA or school-specific format. Check with your
professor for any additional instructions.
? Include a cover page containing the title of the assignment, the student?s name, the professor?s
name, the course title, and the date. The cover page and the reference page are not included in
the required assignment page length.
The specific course learning outcomes associated with this assignment are:
? Explain the decision-making process management uses to develop viable courses of action to a
variety of management situations.
? Use technology and information resources to research issues in management.
? Write clearly and concisely about management using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and
language and writing skills, using the following rubric.
Points: 280 Assignment 1: Comparing Two Similar Businesses
Criteria
Unacceptable
Below 60% F
Meets
Minimum
Expectations
60-69% D
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Describe the history
and core business of
each company.
Weight: 10%
Did not submit or
incompletely
described the
history and core
Insufficiently
described the
history and core
business of
Partially
described the
history and core
business of
Satisfactorily
described the
history and
core business
Thoroughly
described the
history and
core business
BUS 302 ? Assignments and Rubrics
BUS 302 Student Version 1118 (1021 8-6-11) Final
Page 7 of 13
business of each
company.
each company.
each company.
of each
company.
of each
company.
2. Compare and
contrast the
management approach
each took to Internet
marketing and sales.
Weight:15%
Did not submit or
incompletely
compared and
contrasted the
management
approach each
took to Internet
marketing and
sales.
Insufficiently
compared and
contrasted the
management
approach each
took to Internet
marketing and
sales.
Partially
compared and
contrasted the
management
approach each
took to Internet
marketing and
sales.
Satisfactorily
compared and
contrasted the
management
approach each
took to Internet
marketing and
sales.
Thoroughly
compared and
contrasted the
management
approach each
took to Internet
marketing and
sales.
3. Analyze 3 reasons
for Amazon?s success
despite not turning a
profit for the first five to
six (5-6) years.
Weight:15%
Did not submit or
incompletely
analyzed 3
reasons for
Amazon?s
success despite
not turning a profit
for the first five to
six (5-6) years.
Insufficiently
analyzed 3
reasons for
Amazon?s
success despite
not turning a
profit for the
first five to six
(5-6) years.
Partially
analyzed 3
reasons for
Amazon?s
success despite
not turning a
profit for the first
five to six (5-6)
years.
Satisfactorily
analyzed 3
reasons for
Amazon?s
success
despite not
turning a profit
for the first five
to six (5-6)
years.
Thoroughly
analyzed 3
reasons for
Amazon?s
success
despite not
turning a profit
for the first five
to six (5-6)
years.
4. Discuss 3 reasons
Borders, although
initially successful and
profitable, ended up in
Chapter 11.
Weight:15%
Did not submit or
incompletely
discussed 3
reasons Borders,
although initially
successful and
profitable, ended
up in Chapter 11.
Insufficiently
discussed 3
reasons
Borders,
although initially
successful and
profitable,
ended up in
Chapter 11.
Partially
discussed 3
reasons
Borders,
although initially
successful and
profitable, ended
up in Chapter
11.
Satisfactorily
discussed 3
reasons
Borders,
although
initially
successful and
profitable,
ended up in
Chapter 11.
Thoroughly
discussed 3
reasons
Borders,
although
initially
successful and
profitable,
ended up in
Chapter 11.
5. Discuss the extent to
which the management
of each company
adapted to changing
market conditions.
Weight:15%
Did not submit or
incompletely
discussed the
extent to which
the management
of each company
adapted to
changing market
conditions.
Insufficiently
discussed the
extent to which
the
management of
each company
adapted to
changing
market
conditions.
Partially
discussed the
extent to which
the
management of
each company
adapted to
changing market
conditions.
Satisfactorily
discussed the
extent to which
the
management
of each
company
adapted to
changing
market
conditions.
Thoroughly
discussed the
extent to which
the
management of
each company
adapted to
changing
market
conditions.
6. Recommend 3 ways
a company should build
in flexibility to back up
its decision-making
process so as to adapt
to changing market
conditions.
Weight: 15%
Did not submit or
incompletely
recommended 1-
3 ways a
company should
build in flexibility
to back up its
decision-making
process so as to
adapt to changing
market
conditions.
Insufficiently
recommended
1-3 ways a
company
should build in
flexibility to
back up its
decisionmaking
process
so as to adapt
to changing
market
conditions.
Partially
recommended
1-3 ways a
company should
build in flexibility
to back up its
decision-making
process so as to
adapt to
changing market
conditions.
Satisfactorily
recommended
3 ways a company
should build in
flexibility to
back up its
decisionmaking
process so as
to adapt to
changing
market
conditions.
Thoroughly
recommended
3 ways a
company
should build in
flexibility to
back up its
decisionmaking
process so as
to adapt to
changing
market
conditions.
7. 3 References
Weight: 5%
No references
provided.
Does not meet
the required
number of
Does not meet
the required
number of
Meets number
of required
references; all
Exceeds
number of
required
BUS 302 ? Assignments and Rubrics
BUS 302 Student Version 1118 (1021 8-6-11) Final
Page 8 of 13
references; all
references
poor quality
choices.
references;
some
references poor
quality choices.
references
high quality
choices.
references; all
references
high quality
choices.
8. Clarity and writing
mechanics
Weight: 10%
More than 8
errors present
7-8 errors
present
5-6 errors
present
3-4 errors
present
0-2 errors
present
Excerpt From Essay:
Bibliography:

Funding Universe. (no date). Amazon.com, Inc. FundingUniverse.com. Retrieved October 21, 2011 from http://www.fundinguniverse.com/company-histories/Amazoncom-Inc.-Company-History.html

Hitt, M.; Keats, B. & DeMarie, S. (1998). Navigating in the new competitive landscape: Building strategic flexibility and competitive advantage in the 21st century. Academy of Management Executive. Vol. 12 (4) 22-42.

Khouri, A. (2011). Borders bookstores to liquidate. Los Angeles Times. Retrieved October 21, 2011 from http://articles.latimes.com/2011/jul/22/business/la-fi-0722-borders-closing-20110722

Wahba, P. (2011). Timeline: A short history of Borders Group bookstores. Reuters. Retrieved October 21, 2011 from http://www.reuters.com/article/2011/02/16/us-borders-timeline-idUSTRE71F3AT20110216

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Title: Bus 520 Motivation,Stress,and Communication

  • Total Pages: 6
  • Words: 2106
  • References:4
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Bus 520 Motivation,Stress,and Communication

research a company at which you would to work (not your current employer) and write a six page paper in which you:
1. create a brief job description for a position within the company you research that you would like to fill.

2.Discuss ways that goal setting could be used to motivate your performance after you fill the position.

3.Analyze your own reactions to stressful situations and discuss the steps you could take to manage the stress associated with your new position.

4.Imagining yourself in the position you have described,discuss how you would address nonverbal and cultural barriers to communicate.
5. include three external peer-reviewed sources to support your position.

please include questions in response.
Excerpt From Essay:
References:

Amalraj, S., Starkweather, C., Nguyen, C. & Naeim, A. (2009). Health literacy, communication, and treatment decision-making in older cancer patients. Oncology 23(4).

Retrieved February 6, 2012 from Psychiatric Times website: http://www.psychiatrictimes.com/depression/content/article/10165/1401317?pageNumber=1

Beehr, T.A., Bowling, N.A., Bennett, M.M. (2010). Occupational stress and failures of social support: When helping hurts. Journal of Occupational Health Psychology, 15(1), 45-59. doi: 10.1037/a0018234

Meyer, J.P., Becker, T.E., Vandenberghe, C. (2004). Employee commitment and motivation: A

conceptual analysis and integrative model. Journal of Applied Psychology, 89(6), 991-1007. doi: 10.1037/0021-9010.89.6.991

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Title: Bus 508 Contemporary Business Assignment 4 Internet Technology, Marketing, Security Most major corporations, government agencies, online presence organizational product information,marketing,sales,communication, customer loyalty.

  • Total Pages: 5
  • Words: 1558
  • Bibliography:4
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Bus 508 Contemporary Business Assignment 4 Internet Technology, Marketing, and Security

Most major corporations,as well as government agencies,have an online presence for organizational and product information,marketing,sales,communication,and customer loyalty. Balancing effective marketing, sales,and communication with security is a major challenge. An organization's web site also has a privacy/security and uses programs tools designed to protect those who visit the site and put in their information. However,numerous accounts og minor to serious security breaches are reported each year.

Select a major corporation that markets and sells through its web site and which has experienced a security breach in the past three years.

1.
describe and evaluate a major corportaion's Website in these four areas: (1) product information, (2)corporation's contact information,(3) customation of products for customers,and (4) customer information at purchase.

2. Describe and evaluate three(3) of the coproration's Internet marketing strategies and the competitive advantages its website provides.

3. Analyze and evaluate the corporation's privacy/security policy and the corporation's response to the security breach.

4. Reccoment and provide rationale for two (2) methods and/or tools to ensure greater security for customers.

5.Use a minimum of three external resources from the last three years to support the content of the paper.

Please include questions no bibliography only apa citations.
Excerpt From Essay:
Bibliography:


Heartland Payment Systems. (2012). Heartland Payment Systems. Retrieved from: http://www.heartlandpaymentsystems.com/

Privacy Policy. (2012). Heartland Payment Systems. Retrieved from: http://www.heartlandpaymentsystems.com/privacy.aspx

Haskins, W. (2009). Heartland Bleeds Data. E-Commerce Times. Retrieved from: http://www.ecommercetimes.com/story/65918.html

Fox, S. (2009). E Riches 2.0. New York, NY: AMACOM

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Title: BUS-206 Copyright Case Analysis

  • Total Pages: 2
  • Words: 550
  • References:1
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: BUS-206

Find a recent case involving a copyright, trademark, or patent infringement claim. Has the case been decided? Consider the facts of the case. Do you agree with the outcome? Why or why not? What defenses were raised?
Excerpt From Essay:
References:

McAfee, D. (2013, April 2). Warner Music escapes copyright lawsuit over Muse song. Law 360: A Lexis Nexis Company. Retrieved 9 April 2013, from http://www.law360.com/ip/articles/429520/warner-music-escapes-copyright-suit-over-muse-song

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