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Essay Instructions: BUS 302 ? Assignments and Rubrics
BUS 302 Student Version 1118 (1021 8-6-11) Final
Page 6 of 13
Assignment 1: Comparing Two Similar Businesses
Due Week 4 and worth 280 points
Access articles about the history, business approach, management, and marketing of Amazon.com and
Borders Books. Amazon (primarily an online book and product sales site) started in the mid 1990s and
was not profitable in the first few years but has grown and become very successful and highly profitable.
By contrast, Borders bookstore, which started in 1971, was successful and profitable up until 2004.
Borders filed for Chapter 11 in 2011.
Write a 5-6 page paper in which you:
1. Describe the history and core business of each company.
2. Compare and contrast the management approach each took to Internet marketing and sales.
3. Analyze 3 reasons for Amazon?s success despite not turning a profit for the first five to six (5-6)
years.
4. Discuss 3 reasons Borders, although initially successful and profitable, ended up in Chapter 11.
5. Discuss the extent to which the management of each company adapted to changing market
conditions.
6. Recommend 3 ways a company should build in flexibility to back up its decision-making process
so as to adapt to changing market conditions.
7. Use at least 3 quality sources to support the content of the paper.
Your assignment must:
? Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; citations and references must follow APA or school-specific format. Check with your
professor for any additional instructions.
? Include a cover page containing the title of the assignment, the student?s name, the professor?s
name, the course title, and the date. The cover page and the reference page are not included in
the required assignment page length.
The specific course learning outcomes associated with this assignment are:
? Explain the decision-making process management uses to develop viable courses of action to a
variety of management situations.
? Use technology and information resources to research issues in management.
? Write clearly and concisely about management using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and
language and writing skills, using the following rubric.
Points: 280 Assignment 1: Comparing Two Similar Businesses
Criteria
Unacceptable
Below 60% F
Meets
Minimum
Expectations
60-69% D
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Describe the history
and core business of
each company.
Weight: 10%
Did not submit or
incompletely
described the
history and core
Insufficiently
described the
history and core
business of
Partially
described the
history and core
business of
Satisfactorily
described the
history and
core business
Thoroughly
described the
history and
core business
BUS 302 ? Assignments and Rubrics
BUS 302 Student Version 1118 (1021 8-6-11) Final
Page 7 of 13
business of each
company.
each company.
each company.
of each
company.
of each
company.
2. Compare and
contrast the
management approach
each took to Internet
marketing and sales.
Weight:15%
Did not submit or
incompletely
compared and
contrasted the
management
approach each
took to Internet
marketing and
sales.
Insufficiently
compared and
contrasted the
management
approach each
took to Internet
marketing and
sales.
Partially
compared and
contrasted the
management
approach each
took to Internet
marketing and
sales.
Satisfactorily
compared and
contrasted the
management
approach each
took to Internet
marketing and
sales.
Thoroughly
compared and
contrasted the
management
approach each
took to Internet
marketing and
sales.
3. Analyze 3 reasons
for Amazon?s success
despite not turning a
profit for the first five to
six (5-6) years.
Weight:15%
Did not submit or
incompletely
analyzed 3
reasons for
Amazon?s
success despite
not turning a profit
for the first five to
six (5-6) years.
Insufficiently
analyzed 3
reasons for
Amazon?s
success despite
not turning a
profit for the
first five to six
(5-6) years.
Partially
analyzed 3
reasons for
Amazon?s
success despite
not turning a
profit for the first
five to six (5-6)
years.
Satisfactorily
analyzed 3
reasons for
Amazon?s
success
despite not
turning a profit
for the first five
to six (5-6)
years.
Thoroughly
analyzed 3
reasons for
Amazon?s
success
despite not
turning a profit
for the first five
to six (5-6)
years.
4. Discuss 3 reasons
Borders, although
initially successful and
profitable, ended up in
Chapter 11.
Weight:15%
Did not submit or
incompletely
discussed 3
reasons Borders,
although initially
successful and
profitable, ended
up in Chapter 11.
Insufficiently
discussed 3
reasons
Borders,
although initially
successful and
profitable,
ended up in
Chapter 11.
Partially
discussed 3
reasons
Borders,
although initially
successful and
profitable, ended
up in Chapter
11.
Satisfactorily
discussed 3
reasons
Borders,
although
initially
successful and
profitable,
ended up in
Chapter 11.
Thoroughly
discussed 3
reasons
Borders,
although
initially
successful and
profitable,
ended up in
Chapter 11.
5. Discuss the extent to
which the management
of each company
adapted to changing
market conditions.
Weight:15%
Did not submit or
incompletely
discussed the
extent to which
the management
of each company
adapted to
changing market
conditions.
Insufficiently
discussed the
extent to which
the
management of
each company
adapted to
changing
market
conditions.
Partially
discussed the
extent to which
the
management of
each company
adapted to
changing market
conditions.
Satisfactorily
discussed the
extent to which
the
management
of each
company
adapted to
changing
market
conditions.
Thoroughly
discussed the
extent to which
the
management of
each company
adapted to
changing
market
conditions.
6. Recommend 3 ways
a company should build
in flexibility to back up
its decision-making
process so as to adapt
to changing market
conditions.
Weight: 15%
Did not submit or
incompletely
recommended 1-
3 ways a
company should
build in flexibility
to back up its
decision-making
process so as to
adapt to changing
market
conditions.
Insufficiently
recommended
1-3 ways a
company
should build in
flexibility to
back up its
decisionmaking
process
so as to adapt
to changing
market
conditions.
Partially
recommended
1-3 ways a
company should
build in flexibility
to back up its
decision-making
process so as to
adapt to
changing market
conditions.
Satisfactorily
recommended
3 ways a company
should build in
flexibility to
back up its
decisionmaking
process so as
to adapt to
changing
market
conditions.
Thoroughly
recommended
3 ways a
company
should build in
flexibility to
back up its
decisionmaking
process so as
to adapt to
changing
market
conditions.
7. 3 References
Weight: 5%
No references
provided.
Does not meet
the required
number of
Does not meet
the required
number of
Meets number
of required
references; all
Exceeds
number of
required
BUS 302 ? Assignments and Rubrics
BUS 302 Student Version 1118 (1021 8-6-11) Final
Page 8 of 13
references; all
references
poor quality
choices.
references;
some
references poor
quality choices.
references
high quality
choices.
references; all
references
high quality
choices.
8. Clarity and writing
mechanics
Weight: 10%
More than 8
errors present
7-8 errors
present
5-6 errors
present
3-4 errors
present
0-2 errors
present

Essay Instructions: BUS 332 Spring 2010
Semester Writing Assignment
Purpose: The purposes of this assignment include: 1) prompt you to dig deeper into a
legal issue that interests you by reading legal documents and judicial opinions; 2) present
basic legal reasoning and argument; 3) gain experience with drafting and re-drafting
written work and summarizing complex issues (the most important purpose).
Grading: The paper constitutes 14% of your grade or 100 points. The paper will be
graded based on three areas 1) quality of the reasoning (60%) 2) quality of the writing
(including grammar and format) (25%); and 3) other (15%). The page length suggestions
below are to be adhered to if at all possible. You should gain experience in summarizing
complex issues with this assignment. If you need more than eight (8) pages you are not
summarizing effectively and you need to revise your writing. This assignment should be
turned in to me no later than Thursday May 13, 2009 by 11:55 p.m. You are
responsible for making sure your paper makes it in to me on time. I suggest that you do
not wait until the last minute.
Research: You should use all the resources at your disposal. Google can be a great place
to start, but you should only cite authoritative sources (journals, legal opinions, writings
from accepted experts in the area, etc.). An afternoon of research and reading should give
you the underlying foundation and a few days of writing should be sufficient. Check
Blackboard for additional resources.
Instructions: There are two suggested approaches to this assignment. The first approach
uses an important case that addresses a key legal issue. Essentially you will be required to
write a briefing paper on the case. The second approach addresses a larger legal issue. I
have provided a draft outline for each paper below. These outlines are for illustration
purposes, your own may differ. If you have a different approach, please provide me
with an outline of your paper proposal and I will review it for sufficiency. (This should
be provided not later than April 1).
Approach 1: Choose a case that addresses a key issue. It will be easier if you find a case
that was controversial. For instance, Roe v. Wade was decided 7-2. Two of the justices
did not agree with the reasoning of the majority (make sure you read dissenting opinions,
if only to provide you with an alternative view of the case). The opinion can be a US
Supreme Court opinion, a Federal Appeals court decision, or a state Supreme Court or
Appeals court opinion. If you are addressing a lower court opinion check the status of the
case to make sure it has not been appealed to a higher court. If the case has been appealed
use the highest court that heard the case and issued a written opinion.
Writing Assignment- BUS 332 ??" Spring 2010 ??" Peterson 2
Outline of Paper under Approach 1:
I. Introduction
a. Introduce the issues and why it is important
b. Introduce the key legal precedent that was used (or if it overturned
precedent introduce the key reason why the precedent was over turned)
c. Summarize the final opinion
II. What are the key facts of the case? This section should address the facts of
the case
III. What are the rules of law that apply in this case? This section should
address the legal issue that applies in this case. For example, if the case is
about a contract dispute what legal doctrine is applied?
IV. How do the rules of law apply to the facts and circumstances of this case?
Describe how the court applied the law in this case to the facts and
circumstances described above.
V. What was the conclusion the Court reached?
VI. Provide your own analysis of the Court’s Opinion: This section should
address 1) why the decision appears appropriate or inappropriate. For
example, if you think the precedent that the court relied on is faulty explain
why. (Use legal reasoning, try to keep your personal opinion out of this
discussion.); 2) implications of the decision (here you can do a little
speculation based on your own opinion);
VII. Conclusion
Examples: Roe v. Wade (1973) ??"right to privacy; Marbury v. Madison (1803)- judicial
review; Miranda v. Arizona (1965)- right to not confess.
Approach 2: More traditional term paper approach, although shorter in length. Choose
an issue that interests you and write a paper on the issue from a legal perspective. For the
most part, I would like you to keep your personal opinion out of the final draft of this
document. You should address this issue by citing to precedent, academic studies, or
other authoritative documents.
Outline of Paper under Approach 2:
I. Introduction
a. Summarize the issue/thesis statement
b. Summarize the legal cases addressing this issue
Writing Assignment- BUS 332 ??" Spring 2010 ??" Peterson 3

Essay Instructions: BUS 374 Final Paper Assignment

You are to put yourself, imaginatively, in the position of being the founder of a new company. Your paper is a history/recap of your experiences running the firm ... you may pick any time frame you wish (first years, 5 years, first 10 years, etc.). You must give an account and narrative of the organizational challenges, design problems, and structural choices you and your executive team made. You are, in effect, reminiscing and discussing lessons learned.

The paper is creative, but I will evaluate based on the realism and analytical strength of the narrative. This isn’t an exercise in the fantastical. You can come up with any product or service idea you wish, but the actual business is much less important than your insights about organizational challenges.

Your ability to appropriately link what happens to your firm as it grows and changes to organizational theoretical issues is the key. You have an entire course and book of concepts and frameworks and theory to help you. The challenge here is applying the right ones and relating the concepts to the imagined “history” of your firm.


There are faxes for this order.

Essay Instructions: Bus 508 Contemporary Business Assignment 4 Internet Technology, Marketing, and Security

Most major corporations,as well as government agencies,have an online presence for organizational and product information,marketing,sales,communication,and customer loyalty. Balancing effective marketing, sales,and communication with security is a major challenge. An organization's web site also has a privacy/security and uses programs tools designed to protect those who visit the site and put in their information. However,numerous accounts og minor to serious security breaches are reported each year.

Select a major corporation that markets and sells through its web site and which has experienced a security breach in the past three years.

1.
describe and evaluate a major corportaion's Website in these four areas: (1) product information, (2)corporation's contact information,(3) customation of products for customers,and (4) customer information at purchase.

2. Describe and evaluate three(3) of the coproration's Internet marketing strategies and the competitive advantages its website provides.

3. Analyze and evaluate the corporation's privacy/security policy and the corporation's response to the security breach.

4. Reccoment and provide rationale for two (2) methods and/or tools to ensure greater security for customers.

5.Use a minimum of three external resources from the last three years to support the content of the paper.

Please include questions no bibliography only apa citations.