Brand Management Essays and Research Papers

Instructions for Brand Management College Essay Examples

Title: Msc of Marketing- Strategic Brand Management

  • Total Pages: 10
  • Words: 3495
  • References:15
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Msc of Marketing- Strategic Brand Management

Please read the study Guide and the topic of assessment2 carefully ( attached file )

- design a logo/ slogan for the imaginary company
- introduction of Company (What they do, when they start)
- Sustain product in local mkt (Hong Kong), make difference from competitor
- developing brand name, building brand, how avoid brand confusion in future
- how to influence balance
- select the programme to gain customer relationship
- how could consumer see my product
- advertising
- how to design loyalty e.g. Internet communication
- don?t talk about the money, this is not financial topic, don?t talk about product development or website design
- how to face competition and they don?t kill you
- can it staying product to oversea/ international eg. China
- production extension strategies, brand extension strategies, line extension, co-branding, avoid brand damage
- how influence new generation

The content should go around the module topics, apply marketing theories.
Please search Dr. Maktoba Omar and apply at least 1 theory from her journal article.
Any problem, please don?t hesitate to contact me. Thanks!
Excerpt From Essay:
References:


Bloise, J.D 2012, 'Successful Brand Development', PowerHomeBiz.com: Making Small Businesses Do Big Business, [online] Available at http://www.powerhomebiz.com/vol102/brand.htm, [Accessed on 14th August 2012]

Daud, N 2009, 'The 3 Aspects of Branding Which Really Matter', Articles Base, [online] Available at http://www.articlesbase.com/management-articles/the-3-aspects-of-branding-which-really-matter-1136989.html, [Accessed on [14th August 2012]

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Title: Product Brand Management

  • Total Pages: 4
  • Words: 1231
  • Bibliography:2
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Product Brand Management-
Resources: Local retailers, Internet, University Library -(Starbucks)

Visit a retailer and observe customer reaction to different products and brands.

Select a product and brand to serve as the basis of this assignment. The product can be a service or a tangible product.

Write a 1,050- to 1,400-word paper addressing the following questions:

Why did you select this product for the basis for this assignment?
How did customers react to the product and its brand in the store?
What features does the product have?
How was the product displayed?
How was the product merchandised?
How does the product fit into the store?s brand?
How does the product?s brand compare to other brands of the same types of product?
What is the relationship between the product and its brand? How do they influence each other?
Are there other products offered by your selected brand? Is the overall brand managed differently than the product? Explain how.
Be sure to properly cite at least two different references and use subject headers and running headers.
APA format
Excerpt From Essay:
Bibliography:


Hanna, S., & Rowley, J. (2011). Towards a strategic place brand-management model. Journal of Marketing Management, 27 (5-6), 458.

Sara Nolan. (2007) The Starbucks Experience. Strategic Communication Management, 11(3), 3.

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Title: Future of Brands

  • Total Pages: 8
  • Words: 2553
  • Bibliography:7
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions:
Some may argue that as the number of choices facing consumers increases, many do not display loyalty to any one brand. Already there are a plethora of choices available to consumers across a wide variety of product and service categories. In addition, technology has further expanded each market to allow customers to research and identify product alternatives simply through their own home computer. This increase in access to information has also led consumers to have extensive pricing information, making some product categories increasingly price competitive, rather than based on brand loyalty. Is loyalty a thing of the past? Do various generations view loyalty to brands differently?

Assignment 8 Signature Assignment: The Future of Brands
Throughout this course we have explored brand equity, brand management, marketing mix, marketing myopia, segmentation, targeting, positioning, product life cycle, brand/ product positioning map and brand value measurement. Based on what you have learned in the course you will evaluate the current trends to determine their impact on developing marketing strategy.

Main Task: Analyze the Future of Brands
Applying all of the information presented in this course, analyze your perspective regarding the future of product branding. Assess the impact of continually changing technology, thus resulting in an increase in consumer knowledge and awareness. Evaluate current trends for possible application in future marketing plans to maintain brand image and consumer satisfaction, as well as an increased market share. Develop a paper that includes the following: an analysis of your perspective on the future of product branding, an assessment of the impact of technology on consumer knowledge and awareness, and an evaluation of the current trends in maintaining brand image.

Support your paper with minimum of seven (7) resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Assignment Outcomes
Assess theories and best practices in brand management to build consumer trust.
Evaluate the roles, problems encountered, skills required, and the functions of the brand manager in order to improve marketing strategies.
Appraise the value of technology in promoting a strong brand image within the online business environment.

Excerpt From Essay:
Bibliography:


Aaker, D. (2007). Innovation: Brand it or lose it. California Management Review, 50(1), 8-24.

John M.T. Balmer. (2012). Corporate brand management imperatives: Custodianship, credibility and calibration. California Management Review, 54(3), 6-33.

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