Brand Loyalty Essays and Research Papers

Instructions for Brand Loyalty College Essay Examples

Title: MArketing Brand loyalty

  • Total Pages: 3
  • Words: 1185
  • References:0
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Please do not rewrite the requirements on papar...
Topic: Brand loyalty
? Research topic background ? search internet, journals and periodicals for information on definition and multiple uses of topic.
? Gear research towards the how the (topic relates to Marketing Decisions)

? Make Statement or Hypothesis of your of your opinion on the future of this topic and how it relates to Marketing Decisions and/or use.

? Build a benchmark for topic as to where it relates to marketing today.
? Build your reasoning for why it will do as you suggest for the future of marketing ?**** say over the next 20 years or next few generations.


1. Try to not be too generalized on your opinion ? focus on specific changes expected.

2. When building your position try to stay within your focused parameters.

? Use references and document them in a bibliography

? Plagiarism will not be accepted- so just document where you got the info.

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AARP. The Truth About Brand Loyalty. Washington DC: AARP. May 7, 2002. URL:

Chen, S, & Hitt, L.M. 'Switching Cost and Brand Loyalty in Electronic Markets: Evidence from Online Retail Brokers.' Proceedings of the 21st Annual International Conference on Information Systems. Brisbane, Australia, 2000.

Grisaffe, D. 'Loyalty - Attitude, Behavior, and Good Science A Third Take on the Neal-Brandt Debate.' Journal of Customer Satisfaction, Dissatisfaction and Complaining Behavior, 14, 2001.

Gronroos, C. 'From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing.' Asia-Australia Marketing Journal, 1994, 2(1), pp. 9-29.

King, S. 'Brand-building in the 1990's.' Journal of Marketing Management, 1991, 7, pp. 3-13.

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Title: Positioning Brand Loyalty Think sports products consumers demonstrate high degrees brand loyalty What products loyalty high Search Internet websites products How products positioned relative websites What a manager differently products terms positioning Include paper research show strategies work information chapters read text

  • Total Pages: 2
  • Words: 795
  • Works Cited:2
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Positioning and Brand Loyalty

Think of some sports products to which consumers demonstrate high degrees of brand loyalty. What are these products and why do you think loyalty is so high? Search the Internet for the websites of these products. How are these products positioned relative to each other on their websites? What would you as a manager do differently with these products in terms of positioning? Include in your paper research to show strategies that have work best as well as information from the chapters that you have read so far in the text. The paper should be 2-3 pages in length.

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Works Cited:


"Gatorade Brands." (n.d.). - Brands. Retrieved June 29, 2012, from

"The 'Coca-Cola' Brand & Sponsorship." (2000). The Irish Times Business 2000 Fifth Edition.

Retrieved June 29, 2012, from

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Title: The country of origin effect on the brand loyalty of Moller's Cod Liver Oil

  • Total Pages: 20
  • Words: 6167
  • Bibliography:20
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: This is a thesis based on a norwegian heritage product called Moller's Cod Liver Oil. The oil is derived from the livers of Norwegian arctic cod. The product is rich in omega-3 fatty acids and vitamins A and D. The product has clinically proven health benefits, it's good for the brain, heart, immunity and eye health. The product is sold in grocery stores and pharmacies throughout Norway. The product is also sold in Finland, Poland and the Baltic countries.

Because the product has existed on the Norwegian market since 1854, the product enjoys a unique brand loyalty amongst consumers and has about 90% market share. I believe brand loyalty is due to both the heritage of the brand itself but also because of its Norwegian origin. What I'm interested in finding out is the link between country of origin and brand loyalty.

I know from research conducted previously that the international community in general knows very little about Norway. The words that usually pop up when associations to Norway are asked for are fish, clean, cold, polar bears etc. I think that Norway is almost synonymous with fish is an advantage for Mollers cod liver oil and has helped the brand position itself in other markets. I also know from previous studies that Norwegian as a claim on a product is in itself beneficial and positively recieved by consumers. Norwegian means high quality, strict quality control and clean raw material.

What I want the researcher to do is conduct a literature review on the country of origin effect in international marketing and business development. Additionally I would like a review of country of origin effects connection to brand loyalty and brand preference amongst consumers. I have a list I can send of literature that can be beneficial, but I don't want the researcher to be restricted to the list I sent. I need a substantial amount of relevant resources, as indicated.

If the work I recieve for the lit. review is good, then I would like to ask the researcher/writer to do the actual methodological part of my project as well as data analysis. For this part i have consumer research finding I can send to the writer. A discussion and implications section would naturally follow along with a list of references and an eventual appendix.

Please don't hesitate to contact me if anything above is unclear. Thanks very much for your help and I look forward to recieveing the literature review.

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Ahmed, S.A., a. d'Atrous and M.E. Adraoui. 1994. 'Country-of-Origin Effects on Purchasing Managers Product Perceptions.' Industrial Marketing Management 23 (July): 323-332.

Keller, Kevin Lane. 1993. Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, Vol. 57, No. 1. pp. 1-22

Shirin, Khosrozadeh; Kambiz, Heidarzadeh Hanzaee. 2011. The Effect of the Country-of-Origin Image, Product Knowledge and Product Involvement on Consumer Purchase Decisions. Chinese Business Review, August Vol. 10, No. 8, 601-615

Bailey, W. And S.A. Gutierrez de Pineres. 2007. 'Country of Origin Attitudes in Mexico: The Malinchismo Effect.' Journal of International Consumer Marketing 9 (3): 25-41.

Bilkey, W.J. And E.B. Nes. 2002. 'Country-of-Origin Effects on Product Evaluations.' Journal of International Business Studies 8: 89-99.

Fern, E.F. And J.R. Brown. 1984. 'The Industrial/Consumer Marketing Dichotomy: A Case of Insufficient Justification.' Journal of Marketing 48 (Spring): 68-77.

Foss, N. And B. Eriksen. 1995. 'Competitive Advantage and Industry Capabilities.' In Resource-based and Evolutionary Theories of the Firm: Towards a Synthesis. Ed. C. Montgomery. London: Kluwer Academic Publishers. pp. 43-70.

Han, C. Min. 2009. 'Country Image: Halo or Summary Construct.' Journal of Marketing Research 26: 222-229.

Insch, G.S. 2003. 'The Impact of Country-of-Origin Effects on Industrial Buyers' Perceptions of Product Quality.' Management International Review 43 (3): 291-310.

Janda, S. And C.P. Rao. 2007. 'The Effect of Country-of-Origin Related Stereotypes and Personal Beliefs on Product Evaluations.' Psychology & Marketing 14 (7): 689-702.

Balabanis, George and Diamantopoulos, Adamantios 2011, Gains and Losses from the Misperception of Brand Omi, and K. Stephen. 1991. 'Winning the Global Advertising Race: Planning Globally, Acting Locally.' Journal of International Consumer Marketing 3(2): 97-120.

Lusch, R.F. And J.R. Brown. 1996. 'Interdependency, Contracting, and Relational Behavior in Marketing Channels.' Journal of Marketing 60: 19-38.

Maheswaran, D. 2004. 'Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations.' Journal of Consumer Research 21: 354-365.

Martenson, Rita. 1987. 'Is Standardization of Marketing Feasible in Culture-bound Industries? - a European Case Study.' International Marketing Review 4 (3): 7-17.

Michell, Paul and Joel Bright. 1995. 'Multinational Headquarters Control of UK subsidiaries' Advertising Decisions.' International Journal of Advertising 14: 183-193.

Nagashima, a. 2009. 'A Comparative 'Made in' Product Image Survey Among Japanese Businessmen.' Journal of Marketing 41: 95-100.

Nagashima, 1970. 'A Comparison of Japanese and U.S. Attitudes Toward Foreign Products.' Journal of Marketing 34: 68-74.

Prahalad, C.K. And Yves Doz. 1981. 'An Approach to Strategic Control in MNCs.' Sloan Management Review Summer 22(4): 5-13.

Peebles, Dean, John Ryans, and Ivan Vernon. 1978. 'Coordinating International Advertising.' Journal of Marketing (Jan.): 28-34.

Rau, Pradeep a. And John F. Preble. 2007. 'Standardization of Marketing Strategy by Multinationals.' International Marketing Review (Autumn): 18-28.

Sandler, Dennis M. And David Shani. 2003. 'Brand Globally but Advertise Locally?: An Empirical Investigation.' International Marketing Review 9 (4): 18-31.

Thakor, M.V. And L. Katsanis. 1997. 'A Model of Brand and County Effects of Quality Dimensions: Issues and Implications.' Journal of International Consumer Marketing 9 (3): 79-100.

Tse, David, Lee Kam-hon, Ilan Vertinsky, and Donald Wehrung. 2008. 'Does Culture Matter? A Cross-Cultural Study of Executives' Choice, Decisiveness, and Risk Adjustment in International Marketing.' Journal of Marketing 52 (October): 81-95.

Wall, M. And L. Heslop. 1986. 'Consumer Attitudes toward Canadian-made vs. Imported Products.' Journal of the Academy of Marketing Science 14: 27-36.

Wills, James R. And John Ryans. 1977. 'An Analysis of Headquarters Executive Involvement in International Advertising.' European Journal of Marketing 11 (8): 577-584.

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Title: Research Method and Design Proposal

  • Total Pages: 7
  • Words: 2120
  • Sources:6
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Activity 12: Research Method and Design Proposal (20 Points)
Review the topic paper you completed in RSH9101B and then, based on the activities in this course, think about a research method and design that is appropriate for your study.

Activity Resources
• Review all readings from the course.
Main Task: Propose and Justify Research Method and Design
Develop an envisioned methodology and design for your dissertation research topic based on the research problem, purpose, and questions you developed in RSH9101 (Brand loyalty among the youth between developing countries (Kenya) vs Developed country (USA), and then write a research paper to identify the strengths and weaknesses of the envisioned method and design. In your paper, justify why the chosen method and design would be most appropriate for your research questions. In justifying your chosen method and design, discuss why alternative methods/designs would be less desirable for your study. Please corroborate your assertions with scholarly research.

Your paper should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University's Academic Integrity Policy.

NB: I have chosen qualitative method.

Customer is requesting that (cathii) completes this order.

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Bickman, L. (2008). Chapter 1 Applied research design: A practical approach. Retrieved from

Grimes, A.D., & Schulz, F.K. (2002). Descriptive studies: What they can do and cannot do.

Lancet, 359, 145-149.

Hofferth, S.L. (2005). Secondary data analysis in family research. Journal of Marriage and Family, 67, 891 -- 907.

Hodkinson, B. (2009). Research design. Retrieved from

Vickers, P., & Offredy, M. (2004). Developing a healthcare proposal: An interactive student guide. Chichester, West Sussex, U.K.: Wiley-Blackwell.

Walker, W. (2005). The strengths and weaknesses of research designs involving quantitative methods. Journal of research in nursing, 10(5), 571-582.

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