Essay Instructions: Please do not rewrite the requirements on papar...
Topic: Brand loyalty
? Research topic background ? search internet, journals and periodicals for information on definition and multiple uses of topic.
? Gear research towards the how the (topic relates to Marketing Decisions)
? Make Statement or Hypothesis of your of your opinion on the future of this topic and how it relates to Marketing Decisions and/or use.
? Build a benchmark for topic as to where it relates to marketing today.
? Build your reasoning for why it will do as you suggest for the future of marketing ?**** say over the next 20 years or next few generations.
1. Try to not be too generalized on your opinion ? focus on specific changes expected.
2. When building your position try to stay within your focused parameters.
? Use references and document them in a bibliography
? Plagiarism will not be accepted- so just document where you got the info.
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Total Pages: 2 Words: 795 Works Cited: 2 Citation Style: MLA Document Type: Research Paper
Essay Instructions: Positioning and Brand Loyalty
Think of some sports products to which consumers demonstrate high degrees of brand loyalty. What are these products and why do you think loyalty is so high? Search the Internet for the websites of these products. How are these products positioned relative to each other on their websites? What would you as a manager do differently with these products in terms of positioning? Include in your paper research to show strategies that have work best as well as information from the chapters that you have read so far in the text. The paper should be 2-3 pages in length.
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Essay Instructions: This is a thesis based on a norwegian heritage product called Moller's Cod Liver Oil. The oil is derived from the livers of Norwegian arctic cod. The product is rich in omega-3 fatty acids and vitamins A and D. The product has clinically proven health benefits, it's good for the brain, heart, immunity and eye health. The product is sold in grocery stores and pharmacies throughout Norway. The product is also sold in Finland, Poland and the Baltic countries.
Because the product has existed on the Norwegian market since 1854, the product enjoys a unique brand loyalty amongst consumers and has about 90% market share. I believe brand loyalty is due to both the heritage of the brand itself but also because of its Norwegian origin. What I'm interested in finding out is the link between country of origin and brand loyalty.
I know from research conducted previously that the international community in general knows very little about Norway. The words that usually pop up when associations to Norway are asked for are fish, clean, cold, polar bears etc. I think that Norway is almost synonymous with fish is an advantage for Mollers cod liver oil and has helped the brand position itself in other markets. I also know from previous studies that Norwegian as a claim on a product is in itself beneficial and positively recieved by consumers. Norwegian means high quality, strict quality control and clean raw material.
What I want the researcher to do is conduct a literature review on the country of origin effect in international marketing and business development. Additionally I would like a review of country of origin effects connection to brand loyalty and brand preference amongst consumers. I have a list I can send of literature that can be beneficial, but I don't want the researcher to be restricted to the list I sent. I need a substantial amount of relevant resources, as indicated.
If the work I recieve for the lit. review is good, then I would like to ask the researcher/writer to do the actual methodological part of my project as well as data analysis. For this part i have consumer research finding I can send to the writer. A discussion and implications section would naturally follow along with a list of references and an eventual appendix.
Please don't hesitate to contact me if anything above is unclear. Thanks very much for your help and I look forward to recieveing the literature review.
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Essay Instructions: Activity 12: Research Method and Design Proposal (20 Points)
Review the topic paper you completed in RSH9101B and then, based on the activities in this course, think about a research method and design that is appropriate for your study.
• Review all readings from the course.
Main Task: Propose and Justify Research Method and Design
Develop an envisioned methodology and design for your dissertation research topic based on the research problem, purpose, and questions you developed in RSH9101 (Brand loyalty among the youth between developing countries (Kenya) vs Developed country (USA), and then write a research paper to identify the strengths and weaknesses of the envisioned method and design. In your paper, justify why the chosen method and design would be most appropriate for your research questions. In justifying your chosen method and design, discuss why alternative methods/designs would be less desirable for your study. Please corroborate your assertions with scholarly research.
Your paper should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University's Academic Integrity Policy.
NB: I have chosen qualitative method.
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Excerpt From Essay:
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