Automobile Essays and Research Papers

Instructions for Automobile College Essay Examples

Title: Car Company A giving thought develop a 6 cylinder car compared Toyota Company's 6 cylinder Toyota Corolla Preparing a competitive market analysis determine product's potential success The analysis focus primary competitor product's market Toyota

  • Total Pages: 2
  • Words: 788
  • Bibliography:1
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Car Company A is giving thought to develop a new 6 cylinder car as compared to Toyota Company's 6 cylinder Toyota Corolla. Preparing a competitive market analysis to determine the product's potential success. The analysis will focus on our primary competitor in the product's market namely Toyota.

Writing about any issues or opportunities that Car Company A or the automobile industry faces that affect its competitiveness and long-term profitability with regards to your product. This should include the following.
Price elasticity of demand
Technological Innovation
The relationship between the amount of labor and capital employed and the law of diminishing marginal productivity.
Cost Structure

Make suggestions as to how Car Company A can maximize their profit-making potential.

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Bibliography:

Reference

Maxton, G. & Wormald, J. (2013). Time for a model change: Re-engineering the global automobile industry. Cambridge: Cambridge Univ. Press

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Title: 1000 word APA style 1 Identify introduce Automobile role advertising a culture consumerism 2 What key persuasive techniques advertising Automobile Illustrate specific examples explaining technique works

  • Total Pages: 4
  • Words: 1496
  • Sources:5
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: 1000 word, APA style.

1. Identify and introduce the "Automobile," and the role of advertising in a culture of consumerism.

2. What are the key persuasive techniques used in advertising for the "Automobile? Illustrate with specific examples, explaining how each technique works.

3.Discuss whether any of the following critical issues related or connected to the "Automobile."
a. Children and advertising
b. Advertising in schools
c. Health and advertising
d. Political advertising

4. Find one example of the "Automobile that strikes you as particularly creative and appealing. Consider some of the following questions.
a. What the elements that are unusually?
b. What is the target group of the commercial?
c. How does the commercial appeal to the consumers?
d. Why do you believe this commercial to be effective in brand name recognition?
e. Who determines ethical standards for advertising?
f. How are the ethical standards met for ( or pushed to their limits)?

5. Summarize the ways in which advertising has affected American Culture.

"Reference and Illustrate all answers with specific examples."

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Sources:

References:

AAAA. (2013). Standards of Practice. American Association of Advertising Agencies. Retrieved from http://www.aaaa.org/about/association/pages/standardsofpractice.aspx.

BMWUSA. (Producer). (2012). Bmw 3 series - the close call. [Web Video]. Retrieved from http://www.youtube.com/watch?v=tOBU5dEUfVg

Cameronsfx. (Producer). (2008). Kate walsh extended cadillac cts commercial excel quality. [Web Video]. Retrieved from http://www.youtube.com/watch?v=4DfGknbfFYE

Horovitz, B. (2010, October 03). Marketers get creative targeting hard-to-reach college students . USA Today . Retrieved from http://usatoday30.usatoday.com/money/advertising/2010-10-03-marketing-to-college-students_N.htm

HyundaiWorldwide. (Producer). (2012). Hyundai tv commercial: 'live brilliant'. [Web Video]. Retrieved from http://www.youtube.com/watch?v=tnZHg-_T7AA

Pricken, M. (2004). Creative advertising: Ideas and techniques from the world's best campaigns. New York: Thames and Hudson.

Shah, A. (2010 November, 21). Children as consumers. Global Issues: Social, Political, Economic, and Environmental Issues That Affect Us All. Retrieved from http://www.globalissues.org/article/237/children-as-consumers.

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Title: Automobile industry

  • Total Pages: 6
  • Words: 2275
  • References:0
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: I need a research paper on the automobile industry, then specifically a company within the industry.

Make a statement such as. "The foreign market has surpassed quality over the US industry." Then further write on a company within the industry like Chrysler, GM, or any American car manufacturer. The first four pages should be on the industry and the remainder of the pages on the specific American company within the industry.

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References

"Chairman' Message- Extracts" Retrieved from http://www.gm.com/company/gmability/sustainability/reports/04/100_message/111_exec_state_chair.html Accessed on 21 February, 2005

"CRR: Products- Efficiency and Emissions" (2004) Retrieved from http://www.gm.com/company/gmability/sustainability/reports/04/400_products/470_eff_ove.html Accessed on 21 February, 2005

"CRR: Products- Vehicle Safety" (2004) Retrieved from http://www.gm.com/company/gmability/sustainability/reports/04/400_products/460_vehs_ove.html Accessed on 21 February, 2005

Fujimoto, Takahiro; Takeishi, Akira. (June 2001) "Auto Strategy based on Lean Production" CIRJE Discussion Paper. Tokyo University. Retrieved from http://imvp.mit.edu/papers/0001/fujimoto1.pdf Accessed on 21 February, 2005

"GM: Company profile" Retrieved from http://www.gm.com/company/corp_info/profiles / Accessed on 21 February, 2005

"Innovation and Change" Retrieved from http://www.gm.com/company/gmability/sustainability/reports/04/400_products/440_vehd_ove.html

Accessed on 21 February, 2005

"Motor Industry" Encyclopedia article from Encarta. Retrieved from http://uk.encarta.msn.com/encyclopedia_761563934/Motor_Industry.html Accessed on 21 February, 2005

"Motor Industry: Operating Environment" Encyclopedia article from Encarta. Retrieved from http://uk.encarta.msn.com/encyclopedia_761563934_2/Motor_Industry.html Accessed on 21 February, 2005

"Motor Industry: Product Quality." Encyclopedia article from Encarta. Retrieved from http://uk.encarta.msn.com/encyclopedia_761563934_2/Motor_Industry.html Accessed on 21 February, 2005

"Reinventing the Automobile with Fuel Cell technology" Retrieved from http://www.gm.com/company/gmability/adv_tech/400_fcv/index.html Accessed on 21 February, 2005

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Title: Automobile Industry Analysis

  • Total Pages: 5
  • Words: 1819
  • Works Cited:5
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Automobiles: Use the Internet to research at least two (2) companies within the selected product category(automobile). Take note of the leading companies in this product group, as well as the types of marketing, pricing, and consumer-oriented promotional strategies that these leading companies within the product group use.
1. Compare and contrast the promotional strategies used by two (2) different companies for a similar product (Automobiles) within the category that you selected.
2. Recommend two (2) ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Provide a rationale to support your recommendations
3. Analyze the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing objectives. Suggest two (2) actions that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Provide a rationale for your response.

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Works Cited:

References

Baye, M.R. (2010). Managerial economics and business strategy. 7th ed. New York:

McGraw-Hill/Irwin.

Elci, C. (2012). Managerial economics: Topic briefs. 3rd ed. London: London South Bank

"Harley-Davidson History Timeline." (2013). Harley-Davidson Motorcycle Company.

Hart, M.M., Roberts, M.J., & Stevens, J.D. (2003). Zipcar: Refining the business model. Harvard Business Review, 9-803-096, 1-20. Retrieved from http://newentrepreneurship.files.wordpress.com/2012/01/zipcar-refining-the-business-

model.pdf

Hill, C.W.L., & Jones, G.R. (2010). Strategic management theory: an integrated approach.

Mason, OH, South-Western/Cengage Learning.

Hirschey, M. (2009). Managerial economics. 12th ed. Mason: South-Western College.

Porter, M.E. (2008). The five competitive forces that shape strategy. Harvard Business Review, 86(1), 78-93. Retrieved from http://hbr.org/2008/01/the-five-competitive-forces- that-shape-strategy/ar/1

Salvatore, D. (2006). Managerial economics in a global economy: Principles and worldwide applications. 6th ed. New York: Oxford University Press.

Salvatore, D. (2012). Managerial economics in a global economy. 7th ed. New York:

Oxford University Press. ISBN?13: 978"0"19"981178"6.

Wagner, H. (2003). At the creation: myth, reality, and the origin of the Harley-

Davidson Motorcycle, 1901-1909. Wisconsin Historical Society.

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