Essay Instructions: Title of dissertation) Westjet vs. Air Canada: Why Westjet Will Win!
The duopoly in Canada known as Westjet and Air Canada is locked in a battle for passenger supremacy.
Westjet will win because it has closely aligned its business model with one of the world’s most successful airlines, Southwest Airlines.
More importantly, it will succeed because of its corporate culture: Very passenger friendly, fun and customer -centric
Highlighting contrasting business models, aircraft, corporate culture, employee morale, code sharing and alignment with international carriers, reservation systems, application of theories such as Porter’s Five Forces and many other relevant MBA theories may be incorporated etc. etc. etc.) will constitute part of the entire argument for the dissertation .
Please kindly follow the required format below explicitly!
15,000 words MINUMUM do not short and/or overrun, 300 words per page use line space of 1.5 see below in format.
WARNING :This paper will be submitted through Turnitin and therefore must be 100% original!!
I also have two more elective papers totaling 2,500 words, both will be submitted by October 11th.
What kind of special total price can you offer for the dissertation and two papers?
I would also prefer the same author for all three if possible, so give me your absolute best!
In this section of the guidelines we set out the requirements for the document that
you are required to produce.
The following standard is required for the submitted dissertation.
The dissertation is to be typed in a permanent and legible form.
Only one side of the paper should be used and the page setup should be portrait for
the main body of the dissertation. A left hand margin of 40 mm should be used all
other margins being 20 mm. Line spacing of 1.5 or 2 should be used for typescript,
except for indented quotations where single spacing may be used. A font size of 12 is
required and you are encouraged to use a clear font design such as Arial, Times New
Roman or Courier New.
Pages must be numbered consecutively throughout the text. Page numbers shall be
located centrally at the bottom of each page.
Any abbreviations used should be those in normal use. Where necessary a key to
abbreviations should be provided.
Where it is felt that the contents of the dissertation would be of interest to a wider
audience it is hoped that course members will consider publishing their
dissertations either in total or in an edited form.
A typical dissertation is likely to include the following:
??title page (see Appendix B)
??contents list (see Appendix C)
A table of the various chapters and sections of the dissertation must be included
together with clear page references to each of these. Well documented contents will
quickly show any reader the scope and direction of the work. See Appendix C for
The final dissertation will need an executive summary, which emphasises the main
findings of the study. In particular this executive summary should contain:
??an introduction telling the reader what the dissertation is about, its objective,
terms of reference and a description of the approach used
??a summary of the information collected and analysis undertaken
??details of the conclusions, recommendations and any action plans
This executive summary should only be written after the dissertation is completed.
It is often very difficult to write an effective summary as it should contain a
complete overview of the whole dissertation. It needs to provide an informative
outline of contents, conclusions and recommendations of the dissertation. There
should also be some indications of the methods used. It must be presented in a
coherent form ??" not as a list of headings or topics.
The introduction is essential in order to tell the reader what the dissertation is
intended to provide ??" it is more than just the first section of the dissertation. It
should include a statement of the purpose or objectives of the inquiry, the terms of
reference, the sources of information on which the dissertation is based and how it
The introduction sets the scene and puts the whole inquiry into its proper context. It
should explain why the research was carried out and outline the significance of
related work on the topic. The introduction may provide necessary background, but
only if it is relevant and brief. It may also inform the reader how the subject will be
It is likely that the main body of the dissertation will contain several
chapters/sections and sub?sections. All such divisions should be identified using a
decimal notation system whereby major sections are given single numbers 1, 2, 3
and so on in sequence. The first level of sub?section will follow a decimal point, for
example 1.1 and the first sub?section under this sub?section will repeat the process,
that is 1.1.1 and so on. Be careful to avoid too many sub?sections as this will simply
lead to confusion and reading difficulties.
The research question must be seen to relate and informed by the literature. You are
encouraged to use the various electronic search facilities, journal articles and texts
to identify and understand both well?established and more recent thinking in the
area pertinent to your topic. It is important that your literature review is both
comprehensive and up?to?date. There is a wide range of potential sources which you
can use to put together your literature review. The most recognized in academic
terms are monographs (books reporting original research) or journal articles, but
you can also use:
??reports (e.g., from Mintel or national government)
A critical evaluation of the literature in your chosen field of study is required to
produce clear and logical arguments that inform and reflect on your research
questions and objectives. During this process you will need to identify the
appropriate theories, models and conceptual ideas. A literature review does not
simply relate relevant concepts, but provides some form of critical judgment of
these concepts/perspectives in deciding how they will inform the research to be
conducted. This research might then not only say something empirically, but also
about the literature that underpinned it. As a broad guide, the ‘typical’ literature
review will be between 3,000??"5,000 words in length.
The methodology should provide a justified and informed account of how you
approached the research. It should provide detail of epistemological and ontological
issues relevant to your study. The methodology should also explain the role of
primary and secondary data in addressing the research questions and detail how
data was collected and analyzed. This will include discussion of instruments used
and sampling strategies employed. Students are expected to reflect upon the ethical
issues within the research design and conduct of the research. As a broad guide, the
‘typical’ methodology will be between 2,000??"3,000 words in length.
This chapter analyses and evaluates your findings and is often combined with the
actual description of the results. You should position your own results against the
background of previous research covered in the literature review, and against your
original research questions. The final paragraph of this section should point to the
conclusions section. As a broad guide, the ‘typical’ data analysis will be between
3,000??"5,000 words in length.
The conclusions must be drawn from the body of evidence presented in the main
sections of the dissertation. Each separate conclusion should be acknowledged ??"
possibly by numerical sub?sections. The conclusion should be seen to flow clearly
from the proceeding analysis and should also indicate any problems that had been
identified and which will be the subject of recommended solutions.
This section will suggest ways of solving the problems, how the recommended
courses of action will help to achieve the aims of the dissertation, the benefits and
cost of implementing the recommendations, the program of work that is
required, the timescale involved and the resource implications. Recommendations
should flow logically from the conclusions of the research indeed they are
sometimes combined under a joint heading.
This section will contain an analysis and evaluation of the research process ??"
particularly an assessment of the strengths and weaknesses of the dissertation, any
problems or constraints encountered during the dissertation and how these
difficulties were resolved. In addition, an evaluation of the effectiveness of the
chosen methodology can be expected together with an assessment of how individual
management competencies have been developed. The following questions may be
useful in providing a framework for this section:
??were the dissertation objectives well defined and fulfilled?
??how did the outcomes compare with initial expectations?
??was the research well planned and executed?
??what went well and what would have been done differently?
??how sensitive was the researcher to the abilities and contributions of others?
??what was learnt in terms of management experience and the development of
specific management competencies?
??what would be your recommendations for improving the dissertation in the
light of your experiences?
References serve two purposes. They enable the reader to check information from
external sources and to follow up those sources if further information is required.
References also acknowledge the debt of the reader to other writers whose work
has been used. References include all sources which have actually been referred to
in the body of the dissertation. References do not include peripheral readings. In
order to clearly and accurately identify a particular source it is necessary to have
certain minimal information. This information primarily consists of the name of the
author, the year of publication, the title of the publication, the place of publication
and the name of the publisher.
Further specific information is dependent upon the nature of the publication being
referred to. There are a number of ways in which bibliographical data can be
presented. It is important, however, that consistency in referencing is maintained by
keeping to a single system.
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