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Size - largest retailer in the world
Size - perception that size is power, especially American power in a foreign country
Pricing - lowest pricing available
Pricing - perception that products are cheap because they are inexpensive
On Time Delivery System
Dependent on trucking industry and stable fuel prices
Almost unlimited capital
Focus on bottom line
Decades of experience
Very little experience in Germany
Continued growth, expansion of revenues and profits
Other retail chains in Germany will view Wal-Mart's entry into their market as predatory
Establish a foothold in Europe
That failure in European market may lead to failures in other markets
Lower prices on consumer products which would lead to a higher living standard for everyone
Government regulations that would hinder the free market
Job and career opportunities for employees who are looking for stability
Political threats against Wal-Mart (American) expansionism
What are the key political drivers of relevance?
Directives affecting Wal-Mart by both European and Germany governments
What are the important economic factors?
Very little in budgetary restraints (although this did end up costing Wal-Mart a $1 billion loss
What are the main societal and cultural aspects?
Germany prides itself on being a country of industrious and hard working people with above average intelligence and education levels. Germans are also leery of outside powers and don't necessarily look for the cheapest products. Culture is not American in aspect.
What are current technology imperatives, changes and innovations?
Technological programs and systems are now available to track product from manufacturer to retail floor, as well as shipping and scheduling software and systems that integrate all retail and wholesale operations.
Current and impending legislation affecting the role
European and Germany directives that address the issue of foreign ownership of companies.
What are the environmental considerations, locally and further afield?
Environmental concerns are limited since the locations are current locations being purchased by Wal-Mart.