Yak Milk: Niche or Nightmare? Term Paper

As Yogurt and ice cream as a product category are pure milk-based products, the richness and superior quality of Yak milk will definitely make a highly successful brand. Product proliferation and also its extension into rural markets through repeated does of reminder ads will also help in cornering greater market share as a whole. On the other hand, shopping malls, city kiosks and supermarkets could be the point of sales in the urban markets where it could serve as good impulse purchase. Since the product i.e. ice cream and yogurt is in the initial stages of product life cycle, a good headway could be to launch a competition among the customers for generating brand awareness.The competition could highlight on the unique attributes of the product to be given by the consumers and also the consumers will be asked to give a slogan for the product that can be used by the company for its marketing campaigns thereafter. (Case Study analysis)

References

N.A. (2002, Jan 30) "Helping Tibetan nomadic yak herders to attain self-reliance" Yak

Cheese Tasting Notes. Retrieved 8 August, 2007 at http://www.cowsoutside.com/yak_tasting.html

Thapa, T.B. (n. d.) "Diversification in processing and marketing or Yak milk-based products." DSP/National Dairy Development….....