Xm Sirius Radio Xm Radio Research Proposal

3).

The original cable television analogy did not prove viable for Sirius XM, partially because cable TV became ubiquitous when there were fewer free entertainment options open to consumers. Furthermore, even television itself has become less popular, as more consumers are turning to streaming web-based content to get their visual 'fix.' Consumers have become more rather than less beholden to using the computer to get their news, entertainment, and downloadable music, and satellite radio came about at the wrong time, culturally and economically, to become a ubiquitous part of the American cultural firmament. Simply put, satellite television never developed a 'must listen' program like HBO did with The Sopranos and Sex in the City.

Works Cited

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Friedman, Jon. (2009, February 11). Maybe satellite radio is a bad business model.

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Smith, Terrence. (2005, February 2009). Extended interview with Hugh Panero.

Online Newshour. Retrieved June 1, pbs.org/newshour/media/radio/xm_panero_extended.html

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Retrieved June 1, 2009 at http://afp.google.com/article/ALeqM5gWpqqvwgW00Q9TWlFXCqFL7ccIxw

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Sorkin, Aaron & Zachary Kowue. (2009, February 11). Sirius XM prepare for possible bankruptcy. The New York Times. Retrieved….....