Financial Reports Understanding Financial Reports I Am Essay

Financial Reports

Understanding Financial Reports

I am choosing to analyze Apple Inc., a publicly held company since 1980. The homepage is at http://www.apple.com. I am interested in Apple for many reasons, firstly because it is one of the most successful and largest companies in the entire world, and has reshaped not only the tech industry, but has reshaped the way that we conduct business, from the personal computer of the 1970s to the music revolution with iTunes and the iPod, to modern day smart phones and iPads that provide an enormous amount of information in the palms of our hands. I expect to benefit from the analysis of Apple Inc. because the business has been documented extensively, and therefore I can retrieve expert opinions on Apple's history and future from the most professional sources.Also, Apple is the perfect example of a company that started from just a simple idea in a garage, and has grown to become a household name around the world; the perfect company to draw inspiration from in any future enterprise.

Apple's Return on Assets for last quarter was 29.70%, a change of plus two percent from 2011. Apple's Profit Margin was at 25.19% 2Q 2012, which is near the 2Q 2012 number of 25.58%. Apple's Asset Utilization Rate for 2Q 2012 was 1.066, which means Apple was gaining more than $1 for every $1 of Asset it owns, which is an extremely good position to be in. Apple's Asset Utilization Rate for 2Q 2011 was 1.103, even better than the 2012 rate. Apple's Competitive Financial Position was -55Million for 2Q 2012,.....