Sports Management Recommendations for Nike Research Proposal

In other words, they need to sign contracts with prominent golf players, such as Tiger Woods and tennis stars like Rafael Nadal; not only basketball players like Michael Jordan, Kobe Bryant, Lebron James. Creating ways to expand their dominance through just being there; reflected on various players' t-shirts from a variety of sports would stimulate interest for NIKE in areas other than basketball.

Considerations for Factories in China

The researcher considers the third recommendation that NIKE needs to have a joint venture with factories in China to be vital. Implementing a joint venture with factories in China and owning shares in these factories will help NIKE obtain more control over the production process and plant management. NIKE also needs to monitor these factories more closely to minimize child labor to 0%. If NIKE conducts business with factories utilizing child labor the company mage would be negatively affected. One way NIKE could monitor these factories would be to include a segment in the contract that dictates the manufactures also hire individuals from NIKE to serve in management in these factories.Development of a Differentiation System

For the fourth and final recommendation, the researcher contends that NIKE needs to develop a differentiation system to decrease Knockoffs. This system would include branding each NIKE product with a serial number. Consequently, when a customer purchases a NIKE product, the buyer could log-on NIKE's Web site and type in the serial number to ensure the product he/she purchased constitutes an original NIKE's product.

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