Social Networks Changing Traditional Marketing Dissertation

The way that this is accomplished is through the use of dependent and independent variables. In the study, the research that we are examining during the literature review will provide specific trends and insights that are occurring. This will serve as the independent variable of the study by: identifying general patterns and corroborating these findings with one another. ("Qualitative Analysis," 2011)

To compare these results, we will then use the responses from the various surveys that were given to marketing executives. This will serve as the dependent variable to the study by: providing a sample population of marketing executives and their views about social networking. Once this occurs, we can determine if the underlying trends are the same as the independent variable. ("Comparative Analysis," 2011)

To achieve this objective we will use what is known as comparative analysis.This is when you are examining the effect that social networking is having on advertising by: contrasting the various trends with one another. In those cases, where the information is considered to be an anomaly it will be disregarded. This is because it is not confirming any of the underlying patterns that are taking place. Once this occurs, it will provide specific insights about what kinds of trends are emerging in this area and the impact that it is having on the field of advertising. This will help to support or refute the hypothesis that has been presented.

Bibliography

Comparative Analysis. (2011). Business Dictionary. Retrieved from: http://www.businessdictionary.com/definition/comparative-analysis.html

Qualitative Analysis. (2011). About.com. Retrieved from: http://chemistry.about.com/od/lectureclassnotes/a/Qualitative-Analysis.htm.....