Designing Qualitative and Quantitative Studies Research Proposal

Designing a research study: Two scenarios

Lewisville Health Services, a family health clinic, has seen few people coming in to receive the influenza vaccine. The brochure advocating getting the vaccine that is distributed to clinic users seems to be ineffective. The goal of the research is to encourage more clients to receive the vaccine.

Research method and sources of information

This quantitative study will distribute a survey to clinic users, asking them if they intend to get the vaccine, if they received the vaccine in the past and ask them various questions about why they did or did not receive the vaccine.Their perceptions of the clinic's current marketing of the vaccine will also be assessed.

Nature of data to be gathered and analyzed

The data gathered and analyzed will be quantitative in nature, as it will be based upon a distributed survey to all clinic participants. Client's demographic information will also be recorded to see if certain groups are more resistant than others to vaccinations or if specific subgroups have different reasons for resisting vaccination.

Hypothesis or hypotheses….....