Nike the Business Case Written Term Paper

The case is written in a simple but comprehensive manner, focused on the main highlights of Nike's activity. It is useful for the specialized economists as it presents real and clear facts, but it can also be useful to the novice economist or the simple individual, who wishes to get some insight into the Nike culture and ways.

The main purpose of the report is to inform the reader about the general facts at Nike in 2003 as well as the forces which marked its past. It is basically addressed to the general and unspecialized reader, and it is insufficient in information to be considered a specialized report. Therefore, if the reader desires more data, he will have to consult other sources as well. For instance, the present case offers limited information about the company's financial highlights for 2003. Then, it fails to offer an analysis of the company's stock performance - a feature vital for any potential investor. Another feature which lacks in the report is the company's customer base. However they do refer to it, there is limited information presented.

The main shortcoming of the case study is given by its publication date. As such, in a world that constantly changes, in a market that is highly competitive and develops new features daily, and to an audience which changes their demands on daily basis, a study written in 2004 is rather useless in 2008. But even so, the case is useful as it contains true facts about the year 2003, information which can easily be used as basis for further analyses.It is also useful as it refers to numerous features of Nike's business which remain constant along the years, such as the company's history, vision and mission statements. Analyzing it from a strictly economic stand point, the report could be described as lacking in important features. But looking at it from a more general perspective, it is a good source of information which offers the novice economist a good insight into the company and the major events which marked it in 2003 and prior.

The general truth about Nike is that they are an international brand with global success and presence. Unlike most of their competitors, Nike has managed to address a wide target market, managing as such to satisfy the needs of teenagers, alongside with young adults, adults and the older population. This is a real success for Nike, moreover when the competing firms have only managed to address….....