Martha Stewart Omnimedia (Mso) Is Term Paper

During success, for example, a company would wish for more of the same, and increase rather than change its current practices. Customers service for example might focus on establishing a characteristic sense of open friendliness towards customers by thoroughly training new recruits. An example of this is Virgin Mobile, whose employees are trained to be friendly and cheerfully helpful towards customers.

Leadership in a crisis situation would have to focus on what a company is doing to create and perpetuate the crisis and changing this. The aim would then be to change possibly harmful actions that might lead to a poor image of the company in the public mind, such as internal dishonesty. An example of this is the Enron scandal, which crippled the company. Because of the unpleasantly tense atmosphere at the workplace, leadership would also need to aim at reassuring and calming employees.

To deal with its current crisis situation, MSO can follow a number of strategies. The most important of these is to restore its image in the public mind. Martha Stewart's first action was to thank her fans for standing behind her during her time of crisis.Also, during her prison sentence, she returned to her initial paradigm: she worked on herself until she was satisfied and then translated this work back into her company (Brady, 2005).

What this work entails for the company specifically is that Stewart has signed new partners and new contracts for her company to focus on new markets. Whether these strategies will be fruitful, only time can tell, but it appears that Martha Stewart is fearless when it comes to reinventing herself and her work.

Sources

AIGA Design. (2007). Martha Stewart Living Omnimedia. http://www.aiga.org/content.cfm/cla-martha-stewart-living-omnimedia

Brady, Diane (2005). The Reinvention of Martha Stewart. Business Week. http://money.aol.com/bw/general/canvas3/_a/the-reinvention-of-martha-stewart/20061101102209990001

Dept. For Business Management and Regulatory Reform. (2007). Crisis Management. http://www.dti.gov.uk/sectors/infosec/infosecadvice/incidentmanagement/crisismanagement/page33391.html#CrisisManagementandBusinessContinuity

Guardian Unlimited (2004, March 8). Martha Stewart Living in Crisis. http://www.buzzle.com/editorials/3-8-2004-51431.asp.....