Kudler's Future Success. The Importance Research Paper

The place is also a moderately difficult facet to alter.

Locating Kudler's stores to regions where they are going to be most successful is crucial to their success.

Because one of Kudler's methods of differentiation is their convenience with one-stop shopping for gourmet needs, it's important that they locate their stores in areas where marketing research has shown a high percentage of consumers that would likely appreciate this convenience and have a need for gourmet products. For this reason, store location is one of the most important marketing strategies the organization can employ.

Lastly, promotion is another element in the marketing mix, which is more difficult to change.

For this reason, it's important that Kudler pay particular attention to this facet. Promotion determines how the product is physically distributed as well as sales and marketing aspects.

This impacts the organization's strategies and tactics by determining how they will attract customers and how their customers will get their products. Choosing an ineffective promotion strategy will result in reduced sales and profits.Conclusion:

Kudler Fine Foods is on the path to success. They already have three well-established stores and are looking to expand with a fourth store. Marketing strategies and tactics are going to be critical to Kudler's continued growth and development. Through market research, competitive intelligence and the four aspects of the marketing mix, Kudler can better position themselves to take advantage of emerging opportunities, as well as thwart any emerging threats.

References

Competitive intelligence. (6 Jan 2007). Retrieved January 8, 2007, at http://en.wikipedia.org/wiki/Competitive_intelligence.

Garvin, A. (15 Sept 2005). Evolve approach to serve complex market. Marketing News, 39(15). Retrieved January 8, 2007, from Business Source Complete database.

Frequently asked questions. (No date). Retrieved January 8, 2007, at http://www.scip.org/2_faq.php.

Kudler Fine Foods. (No date). Retrieved January 2, 2007, from https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler/Internet.

Semon, T. (1 Mar 2006). Info is not only research need. Marketing News, 40(4). Retrieved January 8, 2007, from Business….....