Distribution Channels and Communication Term Paper

It is critical for companies to ensure the privacy of their prospects and customers are respected as a result of this trust.

Personalized customer information greatly increases the effectiveness of each of the six modes of communications companies use, often based on previous purchasing or interest history.

The personalization at many popular websites today including Apple's iTunes online music store, the many examples at Amazon.com and Expedia.com all underscore this dynamic of how personalization can be used in a mode of communication to be more effective in reaching customers.

Of the many considerations in using all modes of communication, companies must strive to make them synchronized across messaging strategies for the company, in addition to preserving the trust prospects and customers have shown by opting-in their personal information.

.

References Columbus (2003) - Re-evaluate How Your Measure Your Channels' Performance.

AMR Research.

Boston, MA December 2, 2003.

Accessed from the Internet on July 22, 2007 from location: http://www.lwcresearch.com/filesfordownloads/ReevaluateHowYouMeasureYourChan nelDec2003.pdf.....