Gas Prices High Gas Prices Thesis

This will require the evaluating organization to determine which competitors are already successfully entrenched in more innovative and 'green' auto designs, which are growing in market share for adopting such innovations and which are shrinking for failing to do so. The power of this knowledge should allow an organization to make constructive decisions about segmenting its own approach to a market which still depends on fossil fuels but which is also showing a will for change

Recommendations

The business imperative is therefore to make a change in practices that prefigures the inevitable tipping point toward the collapse of the petroleum industry. Indeed, "Weber tells us that the eventual electrification is necessary for a number of reasons. He says: 'climate change is a fact,' and that: 'peak oil, maximum oil production could come as early as 2020.' it's this, as well as technological advancement and customer acceptance of alternatively powered vehicles that is pushing Mercedes ahead with its plans for an alternatively powered future." (Fortune, 1)

Conclusion

This underscores a social imperative for industry leaders and automakers to participate more responsibly in the usage, manufacture and distribution of fuel efficient technology.In addition to the economic motives for a shift to more sustainable research and development practices, the environmental realities predicated by our dependency on oil suggest a clear need also for private sectors to proceed with a social conscience as they define future operational processes.

Works Cited:

Energy Information Administration (EIA). (2007). Country Energy Profiles. U.S. Department of Energy (U.S.DoE, 1). Online at http://tonto.eia.doe.gov/country/index.cfm

Fortune, K. (2009). An Insider's View: Merc's Future Green Technology. Yahoo! Cars. Online at http://uk.cars.yahoo.com/04082009/36/insider-s-view-merc-s-future-green-technology-0.html

Gore, a. (2006). An Inconvenient Truth. Paramount Classics.

Online at http://www.climatecrisis.net/thescience/

Narayanan, V.K. & Fahey, L. (2005). The Relevance of the Institutional Underpinnings of Porter's Five Forces Framework to Emerging Economies: An Epistemological Analysis. Journal of Management Studies, 42(1), 207-223.

Porter, M.E. (1998). Competitive Advantage: Creating and Sustaining Superior Performance. Simon & Schuster.

Smit, P.J. (2000). Strategic Planning Readings. Juta and Company Limited.

Whitehall, J.K. (2008). Get on the Other Side of the Pump. Jutia Group. Online at http://jutiagroup.com/2008/09/12/get-on-the-other-side-of-the-pump/.....