Kodak, Has Been a Household Term Paper

" (Tully, 2004 p. 61) Though die hard print photography lovers, mostly professional photographers who do much of their own developing, may complain about the rapid advances of digital technology, as they are still set in the abilities of the print film technology to do things digital cannot yet the decision made in 2004 proved wise. There may be a time in the future when some of these changes can be reversed on a professional level the changes are crucial today, to save this consumer driven brand. (Tully, 2004 p. 61)

Though there are clear arguments for and against digital technology, that expanse broad circumstances, it is clear that this highly consumer driven technology will advance to an even better system than is currently available. Technology continues to drive the consumer, especially in today's global world market. The development of better digital technology may eventually outmode all film print technology and further drive such resources underground.Yet, Kodak intends to stay above ground for the duration, as has been seen from the above examples of change and diversification. There is no doubt that Kodak will answer the new call of competition and keep their doors open for a long time to come. Though the company will have evolved, significantly from its beginnings and long standing film and paper producer, its name will continue to be associated with quality photographic supplies and services, just of a different nature.

References

Digital Craze Blamed as Kodak Plant Loses 85 Jobs. (2006, June 30). Liverpool Echo (Liverpool, England), p. 7.

Fazarinc, B. (2001). 1 The Internet Explosion. In Branding @ the Digital Age, Meyers, H.M. & Gerstman, R. (Eds.) (pp. 6-21). New York: Palgrave.

Kodak Crosses over from Traditional to Digital Image Technology. (2005, March 11). Manila Bulletin, p. NA.

Kodak Phils. Pulls Up Digital Business. (2006, May 8). Manila Bulletin, p. NA......