Marketing Preliminary Marketing Plan: Introducing Term Paper

For intermodal exports such as bottling factory equipment we will utilize CPT (carriage paid to) and CIP (carriage and insurance paid to) in place of CIF for all modes of transportation including intermodal.

A in some negotiations we will use FOB (free on board) for bottling plants that purchase from us directly at a buyer named port of export where we quote the buyer a price that will cover all costs up to and including the loading of goods aboard a vessel.

Pro Forma Invoice - During the initial export transaction, we will utilize the pro forma invoice.

Pro forma financial statements and budgets marketing budget selling expense

Actual selling expense 6/30/2004 $0

Projected selling expense 6/30/2005 $450,000 advertisement promotion expense

Actual advertisement expense 6/30/2004 $0

Projected selling expense 6/30/2005 $150,000 distribution expense Actual distribution expense 6/30/2004 $0

Projected distribution expense 6/30/2005 $104,000 product cost

Actual product cost 6/30/2004 $0

Projected product cost 6/30/2005 $4.50

Pro forma annual profit and loss statement (first year and fifth year)

Projected profit and loss statement 6/30/2009 $235,000

Projected profit and loss statement 6/30/2009 $340,000

PERIOD ENDING 27-Dec-03 28-Dec-02 29-Dec-01

Total Revenue 207,945 215,355 186,783

Cost of Revenue 85,606 88,367 81,693

Gross Profit 122,339 126,988 105,090

Operating Expenses

Research Development

Selling General and Administrative 106,469 115,320 93,653

Non-Recurring

Others

Total Operating Expenses

Operating Income or Loss 15,870 11,668 11,437

Income from Continuing Operations

Total Other Income/Expenses Net 1,104 2,423 1,791

Earnings Before Interest and Taxes 16,974 14,091 13,228

Interest Expense -- 11

Income Before Tax 16,974 14,091 13,217

Income Tax Expense 6,416 5,538 5,384

Minority Interest

Net Income From Continuing Ops 10,558 8,553 7,833

Non-recurring Events

Discontinued Operations

Extraordinary Items

Effect of Accounting Changes

Other Items

Net Income 10,558 8,553 7,833

Preferred Stock and Other Adjustments

Net Income Applicable to Common Shares $10,558 $8,553 $7,833 (Yahoo Finance, 2004)

References

Boston Beer Company.(2004). Company Overview. Retrieved December on 10, 2004, at http://www.bostonbeer.com/phoenix.zhtml?c=69432&p=irol-overview….....