AVON Case International Business Avon Term Paper

Avon has both word-of-mouth and trust on its side as a provider of cosmetics, beauty and health aids. Their distribution strategy is one of the aspects that make their unique value proposition all the more effective as well, as it reinforces trust with face-time between their representatives and customers. The Avon model and competitive strength is all predicated on buying from someone you know and trust.

Supply Chain Implications for Avon

In advising Avon with regard to their supply chain strategy, the most important aspect of their planning must focus on creating green- and environmentally friendly products that are consistent with the values of their new primary market, which are women in the 30s to late 40s (Prior, 2010). The regenerative aspects of the products also need to be brought out more effectively and the supplier needs to be challenged for greater innovations in this area as well. The focus on rejuvenitive skin treatments and the need for creating more effective products and skin solutions for women in the 50s and older is a major market that the company could be much more profitable selling to (Tarquinio, 2004).References

Grammenou, E.. (2009, April). WHAT'S NEXT? For COSMECEUTICALS and NUTRICOSMETICS. Global Cosmetic Industry, 177(4), 38.

Hill, John S., & Still, Richard R. (1990). Organizing the Overseas Sales Force: How Multinationals Do it. The Journal of Personal Selling & Sales Management, 10(2), 57.

Molly Prior. (2010, March). Avon Launches Environmental Effort. WWD, 199(57), 5.

J. Alex Tarquinio. (2004, September). Aging Gracefully at Avon;. Kiplinger's….....